Here are five tips for creating and maintaining a successful website at an affordable cost:
Tip 1. Get your website to reflect your core values
As a business you need to identify the company’s core brand values before attempting to design the website. It is vital that these values are reflected in your online presence while at the same time ensuring the website meets the needs of your target audience. Everything you do or say sends a message: what you write and how you interact with clients influences the user, so you need to make sure your website mirrors your brand and its key messages.
Tip 2. Use engaging and quirky methods to engage
By introducing more visual media such as video and music, users are more likely to spend longer on the site. Online video is simple and inexpensive to develop yet it is still considered by many as high-tech and so is an easy way to make your website look more professional while gaining an edge on your competitors.
Tip 3. Choose the right images that are simple and yet create maximum impact
When deciding which images to use there is five things to consider:
– Purpose: what is the image for?
– Tone: it’s not what you say it’s how you say it
– Audience relevance: does your audience relate to the image?
– Timeliness: how new is new?
– Uniqueness: is your image one of a kind?
One of the most common misconceptions about photography copyright is a tendency to believe that if a photo is published online it is part of the public domain. However, no matter where they are posted, images remain bound by copyright. To use photos that can be found online, you need to have consent of the author of the image.
Images need to be kept simple but clear and highlight what you want to say. Packing out your website with visuals makes it harder for the user to read the important facts. As a result, they can obscure your message rather than supporting it. Images need to be there for at-a-glance comprehension.
Tip 4. Update the site regularly to show that the brand is active
Creating quality content on a regular basis is the most effective way to attract and retain website traffic. By providing new information on existing web pages customers will be more willing to spend time reading your content. An active website boosts your search rankings. Search engines such as Google look much more favourably on websites with up-to-date and relevant content, so this is imperative to get onto the all-important first page of the Google results.
One of the best ways to bring more content to your site is to have a blog. Sharing your expert knowledge can be a great way to add content and provide additional value on your website. Other ways could be simply changing some of the featured images and graphics throughout your site to make it feel fresh and revived. Doing this every few weeks can peek interest and allow returning visitors to explore other parts of your website they may not have explored.
At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.