1. Set Up A Mailing List
The first step in any email marketing campaign is to establish a list of email addresses to send to. There are a number of ways to do this, but the most important thing to understand is the legal details around collecting email addresses for marketing purposes.
2. Content Is Key
The key to writing good content for email marketing is to give your subscriber base something that they will find useful.
3. Balance Between Content And Promotion
In order to ensure a reasonable conversion rate from an email marketing campaign, it’s best to add more value than just a promotion. Not everyone will be interested in a promotion – those that aren’t will unsubscribe after a few emails – but if you turn the focus of each email to providing useful content, recipients will be much more likely to stay interested in your business.
4. Use Auto-Responders
Many site visitors will be simply too wary of being spammed to sign up for an email newsletter. Be clear in the amount of times you will be communicating our via email.
5. Be Personable
Be as personable as you can to be in your email marketing. Acknowledging recipients as individuals and taking the time to respond to their queries will result in a more attentive and forgiving database.
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