In our previous article, we covered 5 Top Tips Small Business Owners Need To Follow For Content Generation. But it’s easy to make a mistake when curating your content. Below we have outlined 6 common mistakes small businesses make in content marketing.
Common Mistake #1: Write content to sell your brand. Your content marketing strategy shouldn’t ever include you writing about your brand. Instead, you should provide valuable resources in the genre your brand falls in to. This creates a trust surrounding your image.
Common Mistake #2: Tweet about yourself. Of course you want to share your content on Twitter and you should. But it shouldn’t be the only content that you share. Think about what interests the majority of your audience and share any post from any author that would be useful to them. Also, don’t ever send out a tweet talking about how cool you are; please refrain.
Common Mistake #3: Take on an overly formal writing voice. Every audience member is different. But I don’t know any audience that would rather communicate with a robot than a human. Hone in on the voice of your content and don’t be shy to let inner human come out. Determine the right tone of voice for each audience segment.
Common Mistake #4: Write for your audience. You should be writing with them. Letting your audience feel like they are part of your company and/or content process makes them feel so important and much more likely to advocate for your brand. Ask for their input and topic ideas and then give them a shout out on your social media channels when you put their ideas into effect. This will go a long way. Also, watch your posts with a hawk eye so that you can engage in the comments section as this is a great place to get their input. Collaborate with your audience members whenever possible.
Common Mistake #5: Let your content get found. You know when you have written something good, so let the world see it!
Common Mistake #6: Keep pumping out content. You should never write a piece of content because you feel like you need another post. You should only write content when you think you have some worthwhile tips, piece of information or a unique view to share.
At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.