Many online businesses are already listed on Google Places, Yahoo! Local, DexKnows, YellowPages, and a number of other local business lists. Create a Facebook fan page or group. As people become fans or join the groups, their friends and family will be exposed to your brand. Below are a few tips to take advantage of your listings:
1. Show Photos
Publish photos of outside and inside of your store. Show anything that reflects the experience you want your potential customers to have in your business.
2. Populate As Much Information
Remember to make a list of all the sites you list your business, as you add more information to local listings and websites, whenever you change your hours or prices, you know exactly where to update the information. Be sure to include contact information, locations, and hours.
3. Show What You Sell
Your potential customers are looking for something specific, and they want to know if you can help them or not. Be direct about what you are selling: post a menu, identify brand names and product or service items you offer. If you have testimonials, publish these also.
4. Encourage Reviews
Most online listings allow people to rate your business. Know what people are saying about your business, and address any concerns they might have if you can. Since complaining customers write reviews more often than pleased customers, make sure that your happy customers know that they can submit reviews online as well.
5. Identify Your Office Location
Remember to add your address and phone number of your business, along with the hours, directions, information about parking, and public transit information.
Keep in mind that these recommendations only scratch the surface in terms of taking advantage of online local directories. If this all sounds too complicated, consider hiring a Melbourne Marketer, contact us for a FREE no obligation quote.