Posts by admin

What is ad blocking?

Posted in Paid Per Click

The ins and outs of ad blocking Many users these days are using ad blockers when viewing content such as ads, media, social widgets or tracking beacons online. Ad blocking is the act of selectively downloading material when visiting a website or using an app, thus “blocking” the unwanted items from loading. How does ad blocking work? Ad blocking involves software that is usually installed as an extension into a browser like Chrome or Firefox. Once installed, it filters content in two main ways: By checking against a (crowdsourced) blacklist of domain names and stopping them from loading, and Then checking the page after it has loaded and removing any items that fit certain rules, like images with standard ad dimensions or text within a box that says “sponsored.” Why would someone use an ad blocker? There are four main reasons someone would use an ad blocker and these are: Speed – Web pages generally take time to load due to hundreds of tags, images, megabytes of video, etc, so preventing all of this from loading drastically speeds up the website. Privacy – Most ad networks and tracking systems (like Google Analytics) collect information about user behavior and pages visited, which can lead to privacy issues. Ad blockers stop all...

Learn More

Attract more customers using Facebook

Posted in Social Media

For small businesses, there are many opportunities to obtain more customers using Facebook. Showing dedicated messages, ads and offers to a segmented audience, can drive more customers. Make the most out of your advertising options with these four tips: 1. Effectively use Facebook Offers Facebook Offers is a great to draw the attention of your existing followers, to their friends and related audiences, thus making it a great opportunity to create an exclusive discount. Be mindful that Facebook may reject your ad if it has too much text. 2. Target your ads Create objects for your ads. For example: increase the visitors to your site. If you set you ad criteria to target a specific audience, your campaign won’t reach many people at all. On the other hand, if you barely specify any parameters, your campaign will go largely ignored and be presented to the wrong audience. 3. Test, test, test If your ads aren’t performing well, change it one variable at a time. Maybe the creative isn’t alluring enough, or maybe the call to action isn’t as clear as it should be. Even colours can make a difference to increasing the amount of clicks. If possible, split your budget multiple ways to run different ads to test these variables one at...

Learn More

Increase your audience by finding the right content topic for your blog

Posted in Content Marketing

If your serious about getting more visitors to your website, then you need to follow these simple steps: Step #1: Do your research to find the most engaging topic your audience is interested in. Try not to publish topics that you think will work, do your research first. These handy tools will help you find the most engaging topics: Flippa.com is a website that sells websites and the content within the website. Use the search field and type in a keyword related to your niche. Filter the results that get at least 1000 unique results per month. SearchReddit.com is a great tool to find more ideas. If you don’t find anything promising, then click on the “top” tab which will filter the most popular threads. Pinterest.com is another great tool that your competition isn’t using. Most people think that Pinterest is mostly used by stay-at-home mums – not true! Pinterest helps drive more traffic to your website that other popular platforms such as Facebook and Twitter. It’s a great platform to get your juices flowing. Moz’s Open Site Explorer shows you the authority of websites and webpages based on inbound links. This is a great tool to spy on your competitors. Enter their url into the tool and click...

Learn More

Mastering the content matrix

Posted in Content Marketing

Wouldn’t you love to get additional visitors to your website? To do this, your content needs to: Entertain, Educate, Persuade, and Convert. Educational content The content you create has a rational appeal. You can do this by using webinars, videos, and producing factsheets. Entertaining content The content you create doesn’t need to directly related to your products/services, however in order to do its job, it does need to appeal to your target audience. It needs to engage your audience and has an emotional appeal. Persuasive content Content to persuade nudges people gently along the path to conversion. Content to persuade uses an emotional rather than rational appeal. For example, create customer case studies. Converting content You need content created with conversions in mind in order to close the deal. This content typically uses a rational rather than emotional appeal. For example, using interactive demos, testimonials, FAQs etc. Next Steps At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to...

Learn More

Simplify your content marketing with these tools

Posted in Content Marketing

These content marketing tools will simplify your content marketing needs.   1. Curation – Easily discover and gather web content related to a particular topic, then displaying it in a meaningful and easily digestible format. list.ly storify.com curata.com magnify.net 2. Creation – Simply visualise digital content without outsourcing to others. visual.ly prezi.com 3. Content promotion and distribution – Having great content isn’t enough if it’s not distributed to your target audience. bufferapp.com outbrain.com contentblvd.com gravity.com onespot.com 4. Marketing analytics and tracking – Once content has been distributed across platforms, use these tools to track engagement and analyse effectiveness. webtrends.com act-on.com marketo.com genuis.com pardot.com Next Steps At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions for all your marketing needs, contact us for a FREE...

Learn More
Page 1 of 5912345...102030...Last »