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5 Easy Tips To Manage Your Website

Posted in Website Design & Development

Small businesses need to be able to communicate their brand values and unique selling points successfully on a great website, and an engaging and easy-to-use website is key this. Here are five tips for creating and maintaining a successful website at an affordable cost: Tip 1. Get your website to reflect your core values As a business you need to identify the company’s core brand values before attempting to design the website. It is vital that these values are reflected in your online presence while at the same time ensuring the website meets the needs of your target audience. Everything you do or say sends a message: what you write and how you interact with clients influences the user, so you need to make sure your website mirrors your brand and its key messages. Tip 2. Use engaging and quirky methods to engage  By introducing more visual media such as video and music, users are more likely to spend longer on the site. Online video is simple and inexpensive to develop yet it is still considered by many as high-tech and so is an easy way to make your website look more professional while gaining an edge on your competitors. Tip 3. Choose the right images that are simple and yet create maximum impact When deciding which images to...

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How Do I Get Brand Advocates?

Posted in Brand Identity

A relationship between a small business and a customer who promotes brand loyalty, brand love, and brand advocacy is something we all aim to achieve as small business owners. Finding and leveraging a partnership with your brand’s advocates is one of the best ways to spread positive word of mouth. Below are some simple pointers how you can get brand advocates. Tip 1. Who do you think your consumers trust the most in your small business? Customers no longer trust officials, CEO’s, and institutions. Tip 2. Who do my customers trust? Consumers trust their friends, people they can relate to. It is one of the reasons why social media and review sites like Yelp continue to grow. People want to know what other people think, not what companies want them to think. This brings us to why advocates are so important.  Advocates want to tell all of their friends why your product or service is amazing. And advocates want to spread this news to as many people as they can. Tip 3. What are the characteristics of an advocate? Advocates have positive feelings about your brand. Advocates actively love your brand by frequently talking about it and openly sharing their experiences. And here is something very important: advocates also have a...

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Starting Your Small Business Online Checklist

Posted in Website Design & Development

Identify your market So you’ve got an idea and a product/service. Now it’s time to start thinking about who you are planning to sell to. This should help you to decide some of the fundamentals for your website, such as the localisations and designs you will be using. Set realistic budgets This is core to the success of your online business. Good web design and online marketing professionals aren’t cheap and cutting corners with companies offering their services for next to nothing is an accident waiting to happen. Pick the right domain name Getting your domain name right is a very important step, because once you have it you can do a lot of damage by changing it later. You need to ensure that it fits the brand, is easy to spell, as well as avoiding confusing words such as ‘dot’ or ‘dash’. Get your design right Choosing the look and feel of your site can be one of the toughest elements to get right because you need to ensure that usability and functionality aren’t distracted by pretty designs that don’t lead to sales. Search engine optimisation (SEO) Ensuring that your target market can find your site is essential to making your new business work and SEO is core to...

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Tips To Amplify Your Reach

Posted in Brand Identity

Tip 1. Put social sharing and follow buttons on all of your collateral Ensure your social follow and share buttons are easy to find on your content assets. It makes it easier for your audience to take that next step to follow you or share your content much easier! Tip 2. Consider the time of day you post on social media The time of day you post on social media totally affects engagement. Find out what times of day are best for your audience. Tip 3. Tailor your content to the social network & specific personas Every social network is a little bit different. It’s easier for people to see a visual than it is on Twitter — and same goes for Google+. LinkedIn, however, might benefit from a link to a more in-depth content asset, pulling in a snippet from the content itself. Treat the content you post there accordingly so it resonates with that audiences, and is more likely to spread. Tip 4. Respond frequently to your fans and followers One of the best ways to grow your audience is by fostering a chatty community. Why? Because the more your entire follower-base communicates publicly, the more exposure your social presence receives. Post content people want to talk about, and foster...

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LinkedIn Startup Tools To Generate Leads

Posted in Social Media

It doesn’t matter if you’re an employee or a business owner, a freelancer or a marketer within a company, LinkedIn is the largest professional network for working people. There are over 200 million active and engaged members on LinkedIn. People typically visit LinkedIn with a purpose to make connections, gain insights about their industry and anything that can help them get smarter. LinkedIn Tools To Help Generate Leads Studies have shown that it takes someone 7 exposures to you before they really start to pay attention, listen and determine whether it makes sense to take the next step. Position yourself as a thought leader. Your main goal is to aim to be consistently visible and valuable. Look where you are building influence with your network and niche. It’s the right thing to do when it comes to attracting leads and people for your business. The smarter you are about marketing, the less people realize you are marketing to them. LinkedIn Today is a great way to quickly find content that is relevant to your target market and be able to share it on LinkedIn. You’ll find out the benefits of using these rich status updates to stay top of mind. It’s really important to keep your LinkedIn profile up-to-date. The more people...

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