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How To Effectively Promote Your eBooks & Whitepapers

Posted in Content Marketing

The effort you put into creating valuable content downloadable as an ebook or whitepaper is often wasted because the promotion isn’t thought through or executed effectively and creatively. Here are five ways to promote your whitepapers or ebooks with the goal of generating a massive amount of traffic and downloads. 1. Engage Your Influencers First Give your influencers an opportunity to review the content and solicit their feedback. By involving influencers and giving them the opportunity to shape or contribute content, they will be more likely to share the finished product. 2. Create A Video Promo A promo video is an excellent way of previewing the content of your eBook or white paper and introduce viewers to the authors. You can place these videos on your landing pages and promotional blog posts to incite downloads. 3. Promote It On Widely-Read Media Outlets A killer earned-media placement is a great way to kick off the promotional campaign for a significant piece of advanced content like an eBook.   4. Repurpose For A Webinar Holding a webinar early on in the lifecycle of the promotional campaign is a great idea because it gives you the opportunity to take your message out into the world in an interactive and personal way. Even...

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How Content Contributes To Inbound Marketing

Posted in Content Marketing

One of the most important parts of inbound marketing is generating valuable content that attracts visitors to your website and landing pages. Once you’ve determined your target audience and a plan for connecting with them, it’s time to create useful content optimised for search and for social sharing. Generating effective and valuable content will help with: 1. Getting found online, and 2. Converting visitors to leads Creating content takes time. Try to maximize your efficiency by stretching that content as far as possible without making it stale. You can do this by presenting it in different ways at different times on different channels. For example, you may want to share an image on Facebook on Saturday morning with text that includes a link to your blog post. But on LinkedIn, you may want to simply share a link with the associated metadata description that auto-populates and share this at 7:30 a.m. on Tuesday. Your images should be brand-consistent and sized properly for the channels where they’ll appear. This may mean creating different versions of the same image in different dimensions for your blog, for email marketing, or for social channels. To avoid creating two images, you may want to adjust the dimensions of the images created for your blog so...

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Effective Content Curation Tools For Startups

Posted in Content Marketing

The content you share reflects your competence and expertise, and reflects how in-touch you are with the industry, thought leaders, influencers, and everyone in between. Sharing good content shows you understand what’s interesting and valuable to your target markets. It will help you increase your followers and establish your credibility. A good content curator has to sift through tons of content, quickly and efficiently, finding what is both relevant and good quality. There are many tools designed to help startups with content curations and with the right combination of programs and apps, social curation can become a streamlined process that can be as routine as getting ready every morning for work. It might help to experiment with different tools until you find the right combination that works for you. Not every social media manager works in the same sphere or has the same demands from their target audience. Here are great tools to get your started:  1.  Feedly Easy to navigate interface Organizes masses of content in an easy to digest format Seamless sharing with Buffer Feedly is a news aggregation app, which takes in information from all over the web and displays it in an easy-to-navigate, easy-to-digest, easy-to-share format. Feedly syncs with your Google Reader account, allowing you...

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10 Tips For Startups To Boost Word Of Mouth

Posted in Social Media

The best startups have great brand awareness and customer loyalty. While social media provides the ability to connect with customers, both one on one and on a bigger scale, successfully improving customer loyalty through social media requires a different approach than standard brick and mortar strategies. Nothing replaces world class products and great customer service. But they’re not enough either. Startups, here are 10 tips that will kick your word of mouth marketing via social media to the next level: 1. Make It Easy To Follow You: It’s important that you give customers an easy means to connect with you on different networks. Display your social account icons on your website, and install an easy sharing app for all your content. Also, show your accounts on email signatures, eDMs and anywhere else that your customers are likely to encounter your brand. 2. Make It Easy To Find You Make sure to use your brand name, or as close as possible, on the major networks and list your company name and URL in your social media account descriptions. 3. Reach Out Getting connected with as many customers and contacts as possible is the first step in using social as an effective loyalty tool. 4. Value Is Everything Offer high value...

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Key Elements To Building Startups via Social Media

Posted in Social Media

Your business and online reputation are judged by your actions and presence on social media sites like Facebook, Twitter, Google+ and countless other social sites sprouting up each day. The key to successfully growing your business is to strengthen customer service, product reviews, lead generation and brand awareness, all of which can be enhanced with social media. Customer Service When it comes to customer service people are impatient and have little tolerance for delays. Setup notification alerts for high priority keywords on Facebook. Monitor your Twitter mentions using a social media management tool like Hootsuite in order to respond quickly with a personal message to keep customers as happy as possible. Product Ratings and Reviews As much as 80% of consumers use the Internet to research products every week. If your business or service isn’t listed high in search engine results or doing well on review sites like Google maps, or Yelp, you could be missing out on a huge opportunity to gain new customers and build loyalty up for your brand. Lead Generation Social media is a great means to generate new leads for your business. In fact, over 33% of marketers have generated leads via Twitter. Share interesting and relevant conent, and people will be more likely to want to...

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