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What Is The Most Effective Time To Send An Email eDM

Posted in Customer Experience

Email remains a key channel of digital marketing. Whether we like it or not, email isn’t going anywhere, despite other opinions, at least not in the near future. For small business owners whose livelihood depends on email open rates and click-through numbers, findings show over 21 million emails sent during the first quarter of 2012: 24% of all emails are opened within the first hour; that number drops off precipitously as the hours tick by Most emails are sent from 6 a.m. to noon; the least amount occur from midnight to 6 a.m. The hours that see the most click-thrus are 8 a.m. and 9 a.m., and 3 p.m. and 8 p.m. The hours that see the most opens are 8 a.m. and 9 a.m., and 3 p.m. and 4 p.m. For maximum open and click rates, whether choosing morning or early afternoon, and deciding on the best time to send emails is dependent on the industry, the business and the target audience. What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you...

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Writing Compelling Content

Posted in Content Marketing

In case you hadn’t already noticed, 2013 is all about content marketing. Google’s ever-evolving ranking algorithm has finally come of age and is sophisticated enough to be able to rank sites based on the quality and relevance of their content. The days of keyword stuffing, or writing meaningless content that would only impress search engines, are now a distant memory. Producing great content that engages your visitors is well and truly in. Remember content is king. Content marketing drives trust in a brand and creates a connection. Having trust and feeling connected to a brand makes a customer more receptive to any subsequent marketing messages, making them more likely to react positively. An ineffective content approach might see the customer encounter the business with the following message: We sell widgets > They are awesome widgets > Buy our widgets today! A content-focused approach might see the customer encounter the business with the following message: Here is a lot of helpful information on widgets >  We know a lot about widgets > We understand why you want to buy widgets > We sell brilliant widgets that fit your needs The second content-focused approach will ultimately convert more customers and builds trust more successfully. How good is your content? To understand the quality...

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Growing Businesses Through Effective Networking Strategies

Posted in Brand Identity

When starting a new business, setting up the business is often the easy part; finding and then expanding the customer base is often the difficult part. Businesses need to become good at two things, what they do and also networking. For many business owners this is a real challenge as most of us like to think of ourselves as good at whatever it is we do and not necessarily as a pitch / sales person. Through networking, the business leads generated are the lifeblood of any business and the process of lead production, qualification and development is key to determining the rate at which your business grows. How Does Business Growth Happen? One of the keys to business growth is a well-developed business network. Business networks consist of current and potential customers, vendors, associates, employees and other professionals in your immediate and relevant industries. Business growth needs to be a constant priority, networking and communicating is important in growing a strong network. Online business networking has become popular as the Internet has become more interactive and personal. More and more, people connect to each other on social media sites and refer business, make suggestions, answer questions and lend support with people across the world, whom they have never met...

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Common Startup Mistakes To Avoid

Posted in Brand Identity

Startups face a unique challenge in getting their businesses off the ground. Owners are focused on one element of the business why other elements suffer. Under great pressure to succeed, marketing activities generally tend to dive. These common mistakes listed should be avoided in startups: Common Mistake 1: Lack Of Planning Planning and allocation of adequate resources over a sustained period of time to your marketing efforts is vital to the success of your startup. Failing to plan your initiatives would result in bursts of random marketing activities such as a display ad for a week, a blog article another week and email marketing some other time. This kind of activity may not create any impression on your customers and in the worst case, confuse them about the seriousness of your business commitments. Common Mistake 2: Lack Of Strategy Sure you want to increase sales but unless you have answered some basic questions about what you are offering, to whom and why should they buy your product, no amount of marketing effort can help. Common Mistake 3: Too Much Reliance On A Single Channel There is no single channel that can serve all your marketing needs. Relying entirely on Adwords and Display Ads with no regard for overall improvement in SEO...

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Meaningful Metrics For Startups

Posted in Google Analytics

There is not one metric that determines the success of your startup. Of course, at a business level, cash rules everything and if you run out of cash, you go broke. But understanding metrics can bring light to where you need to focus your efforts on. Set Key Performance Indicators that demonstrate the health of your company at a glance. These high-level metrics are good for business owners and line managers for measuring activity and outcomes. But there are other metrics that startups owners should consider. 1. The Lean Startup Methodology Metric   The Lean Startup is a methodology designed for startups, where there is a long period of time during which a lot of action generates little results in the short run. 2. Pirate (AARR) Methodology Metric As the name suggests, the AARR is the pirate metric named after the acronym: Acquisition – visitors to the website Activation – happy user experience Retention – returning visitor to the website Referral – great experience increases referrals Revenue – monetary behaviour 3. Cost Per Acquisition Cost per acquisition (CPA) is a critical metric for paid marketing channels where the costs scale linearly with conversions. If your CPA is too high, you can reduce bids, increase conversion rates or increase customer spend....

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