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How To Get B2B Influencers In Social Media

Posted in Brand Identity

If you are in the business of selling to other businesses (B2B), how do you target key influencers? Do you use Social Media Influence Scores to target key influencers for your Social Media Strategy? These elements aim to help small business owners in the B2B sector attain brand influencers in social media. 1. Building Your Business Network | Network = Networth Build your business network where you wish to do business. There is no point having 10,000 Twitter followers in the UK if you want to do business with small businesses in Melbourne or San Francisco. Review your social media network, as you would a database, and understand WHO is in your network and are they the right fit to be an influencer of your business. 2. Analyse Key Target Market Segments Influence your business customers and prospects in your “target market” to consider using, reusing, trialling your products and services. The field of Buyer Behaviour  has evolved from the disciplines of  psychology, sociology, economics and research. 3. Business Buyer Behaviour Process To identify key influencers, we must first map the key components of the buyer behaviour process. That is “The who, what, where, how and why of buying behaviour.” Only by accurately analysing who buys, what they buy and...

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How To Get Your Target Audience To Share Your Posts?

Posted in Social Media

As you add more and more content to your website, blog or even your social networks, you will slowly begin to attract more interested readers. If you really want to rapidly increase your readership you need to use social networks. But if you already have established yourself on social networks, you’re probably thinking why people aren’t tripping over themselves to share your content? These five elements can help you to get your target audience to share your content. 1. Work On Your Timing The only way you can know when your followers are most active is by monitoring your social media activity. For example, generally Twitter users are most active between 7am and 11pm. The weekends generally have the highest rates of retweets. However, that doesn’t necessarily mean that you should focus on weekend Tweeting. If your target audience is using Twitter weekdays during normal business hours, that should be your peak activity times. But remember that when possible, your blog posts should be published and initially shared at the most optimum time possible. 2. Invest Time In Your Headlines Nothing is more important than the headline of your post. Often, that is the only part of your post that is seen or read. Take some time to develop killer headlines...

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How To Bring Value To Your Content

Posted in Content Marketing

At Milkshake-factory, we have realised that if small businesses cannot clearly articulate their value proposition and herald that through meaningful content, they’ll lose out to competitors.  Your value proposition needs to be simple, short, and directly address customers’ pain points and indicate clearly how your solution will add value. The below elements will help small businesses bring value to your content: 1. Get A Meaningful Value Proposition A clear and meaningful value proposition explains in an instant, why people should buy from you. It should be short, clear, focused and address what makes you different and special. And then, your value proposition should be integrated into all aspects of your B2B content marketing campaign. 2. Get A Deep Understanding Of Your Target Audience Certainly you want to understand, demographically and philosophically, what your target customer ‘looks’ like and what their pain points are. Ask yourself: What questions or complaints do you hear repeatedly from your customers? Do your products or services solve specific problems? Are you filling an obvious gap and providing new value? Knowing exactly what your target customer wants and needs allows you to reframe your content marketing strategy from your customers point of view. 3. Buy-in When you, as the small business owner, are genuinely embraced and evangelised...

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Avoiding Content Creation Mistakes

Posted in Content Marketing

There are so many aspects of a successful content marketing strategy. It’s easy to become overwhelmed and make mistakes. Below are a list of element to help small business owners avoid in content creation. 1. Not Enough Quality Content The biggest mistake small businesses make with their content is not having enough quality content. You can tweet all you want, but if customers go to your website and there’s nothing there, they won’t be interested, and they’ll move on to your competitor’s site. If your goal is to attract, retain, and convert customers, you have to create a significant amount of quality content. It’s imperative to make the content that you post count, as it will help your social networking strategy, and Google ranks newer, shared content higher, benefiting your search strategy as well. Your content needs to get to the point and stay focused on your content goals, informing and entertaining your customers without talking about yourself too much. If your brand is a cola drink, your customers probably aren’t going to come to your website to read articles about the soda itself. They want entertainment, promotions, content about their favorite celebrities–something that makes them associate your soda brand with a fun experience, not just a product. Don’t...

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Content Marketing Has Come A Long Way

Posted in Content Marketing

Consumers search for information nearly 18 billion times each month, but click away from a search page 85% of the time. Small businesses need to address their customers information needs at their consideration stage. When consumers find information they like or find useful, they share it 36 billion times through social networks. Small businesses must produce content not just about their own products, but about the things their customers want to know in brand-adjacent spaces. Consumers don’t want to read about a can of cola. It’s why cola makers have sponsored sports, music, and entertainment events for decades. In the early years, brands produced the entertainment content they sponsored. In the decades since, brands have ceded the content creation space to media companies, buying advertising opportunities adjacent to brand and audience-aligned content. These days, in order for small businesses to reach consumers through natural search and social engagement, small businesses are returning to the role of content creator. Instead of trying to engage consumers with updates about new types of cans and new flavors of soft drink, the soda manufacturer can publish music content to their social space, building strong affinity between that music and their brand. Depending on the brand, that content might be sports, news, entertainment updates, skincare advice,...

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