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Tips On Measuring Content Marketing

Posted in Content Marketing

Below is a guide to what KPIs you should be measuring for your content marketing initiatives, and they depend on your measurement objectives such as Reach, Engagement or Sentiment. Measuring Reach 1. Unique Visits Unique Visits measure how many individuals have viewed your content within a given time frame of your choice. This KPI provides a good baseline for which to compare different forms of content such as whitepapers and blog trends over time. However, it is important to keep in mind that not all unique visits are the same. For example, a unique visit to a white paper might be much more valuable for lead generation purposes than a unique visit to a blog, especially if that visit spends more time with the content. 2. Geography Google Analytics provides page-level details of such geographic information, which in turn helps content marketers optimise in particular geographical locations. 3. Mobile Readership Understanding trends in how your content is being delivered to different devices is key to determining how to optimise your content for future publications. What percent of them are using on mobile devices, and which mobile devices are they using? Measuring Engagement 4. Bounce Rates/Time Spent All small businesses do not want to lose readers. A high bounce rate might mean just that....

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Understanding The Basics With Twitter Paid Advertising

Posted in Social Media

Small businesses essentially have two options with Twitter Paid Advertising: 1.) Promoted Tweets – This is where Twitter either automatically selects your most engaging tweets or you can select them yourself manually and they will display them at the top of your follower’s timelines for them to see. You set the budget for how much you are willing to spend per day and also a range for how much you are willing to spend per “click.” You are then charged each time a user clicks (Re-Tweets, Favorites, Replies or clicks to your profile). Twitter also allows you to limit your promoted tweets to certain geographical regions of your choice. 2.) Promoted Accounts – This feature is used in order to increase your follower count. Twitter will display your account prominently in the “Who to Follow” section to users that would most likely be interested in your account. Once again you can limit to what geographical areas you want to target and you only pay once a user follows you. There are definitely some benefits to Twitter paid advertising that jumped out at me. The ability through both paid choices to target locally is terrific. As I am a Melbourne based Marketing Solutions business and I want to get the word out...

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SoLoMo Presents Huge Opportunity To Engage Infographic

Posted in Content Marketing

With more and more people using smart phones, getting SOcial, thinking LOcal, and spending more on MObile are more important than ever. SoLoMo presents a huge opportunity to engage with consumers in a different way than traditional advertising, but requires the implementation of an integrated cross-channel campaign to meet the expectations of potential buyers. Here are 6 tips to keep in mind when integrating SoLoMo into your digital marketing strategy. 1. Never Stop Sharing Your Excitement If you’re not talking about your business, how can you expect others to? Share your excitement with the world. Stay on top of your target audience so that you will stay top-of-mind, but try not to be annoying. 2. Be Interesting Don’t just blab for the sake of blabbing. Engage with your audience through a variety of media. Inform, entertain, and educate, but don’t sell. Write, speak, and share video. Have a reason to communicate. Be clear about communicating your values across all channels. 3. Ask Questions Start conversations and collect feedback to cycle back into your ongoing marketing strategy. Meet your consumers halfway by understanding their needs and responding to them. 4. Be Accessible Go out of your way to find buyers but don’t expect them to do the same for you. Anticipate...

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What Are The Different Types Of Shareable Content

Posted in Content Marketing

Are you attracting high rates of website traffic and generating a significant number of quality leads with your content? If not, you may be failing to produce highly shareable content. You may have heard about Coca Cola’s new “Content 2020″, where the global giant is seriously focusing on the power of content marketing, which aims to double the company’s sales by the year 2020 through the use of effective content marketing campaigns. Content marketing is the way of the future, but it must be managed appropriately to be effective. For more details on how Coca Cola has progressed with Content 2020, watch part 1 and part 2. The quality and social capital of content is now of paramount importance to SEO. To attain a highly trafficked website and ramp up new business, you must create content that is helpful, engaging, high-impact and highly shareable. If you want to enhance SEO and boost traffic, your content needs to achieve high rates of social content curation—social sharing. Excellent content creation requires commitment, creativity, real-time industry knowledge, a fresh perspective and keen writing and research skills. There are different types of content that readers are more likely to share on social media: 1.  Real-Time News Content Providing real-time industry news and smart commentary will win you followers and fans in social media. Riding the tidal wave...

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Do Keywords Still Play A Part In SEO For Small Business?

Posted in Search Engine Optimisation

Keywords are still an important part of the overall strategy and should not be ignored but it would seem that social actions have overtaken them in ranking importance. Keywords are most effective when used in backlinks and when used in the URL but although using keywords in headings and titles are still important it would seem that they no longer hold the weight they once did. Google’s social analytics tool can be helpful when it comes to tracking what content is proving to be most popular with your users. It can also help indicate which buttons are most frequently used and which are not, allowing you to remove unnecessary buttons that serve only to clutter up your site. They can also help you to gauge your level of conversions which will aid in understanding the impact that social actions are having on your business. An SEO strategy these days has to factor in so many elements of the digital Industry that it’s virtually impossible to manage every aspect that can affect your ranking but focusing on social media and the social actions that come as a result of this will do you no harm. Develop content that you know will appeal to your audience and will entice your users...

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