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What Is SoMoLo And Why Is It Important To Small Businesses

Posted in Content Marketing

SoMoLo is “Social, Mobile, Local”. SoMoLo is an accurate description of today’s consumer, and at the intersection of these three variables, Marketers can connect with consumers, presenting endless opportunity potential. If Marketers aren’t able to define or locate that sweet spot for their target, their marketing efforts will be disjointed, an uphill battle to increase ROI. Nike’s marketing strategy embraces and executes SoMoLo effectively. Previously Nike has primarily used a strategy that could best be described as hero or worship. Nike would sign an endorsement deal with a top tier athlete such as Roger Federer and would focus on their products with a clear message such as “I use this product and so should you.” As we know, there has been a significant shift from traditional hero marketing to a new age SoMoLo thinking. This was the beginning of a whole new marketing approach, one that focused on the digital and social space. It was a radical shift from hero to community. Nike has introduced a new campaign #makeitcount, implementing an effective SoMoLo strategy. Nike has created a unique brand experience within their landing page. The focus is entirely on the consumer. The use of #makeitcount is a clever way to spark conversation in the social space, especially on Twitter....

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Stay On Top Of Content Marketing

Posted in Content Marketing

Content marketing should focus on your site, at first. If there is no content worth reading or seeing on the site, then people won’t stay for long and worse will never return. This means you will need a regular stream of relevant content, not just good content every so often. Your content should be directed at a targeted audience, as modern-day marketers should focus on trying to understand their customers, rather than just tell them what they should be paying attention to. This will change regularly, as the target audience’s interests will change with time. But the more consistently a website’s content is to their target audience’s interests, the more relevant and, in turn, successful it will be. While coming up with new articles, videos or photos maybe be a little difficult, changing title tags is an easy way for you to up click through rates and draw more traffic to your website. Search engine optimisation plays an integral part to the success and failure of website. It is almost as important as content in many ways as it is necessary for future marketing strategies and drawing users to your site. However, the trick to good SEO execution is to seamlessly integrate it into the content. Start with a...

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Strong Social Media Presence (Infographic)

Posted in Social Media

Social Media is becoming increasingly important on many fronts and can be a great too for growing your small business online. Search engines are incorporating Social Media signals into their search results, meaning that users of social media have an edge over non-social-media-users in getting found online. Social media also allows for community building which can turn your customers into digital advocates. Social media allows for discovery, in such any given blog post,  Tweet, or LinkedIn share could find it’s way in front of a new potential client who otherwise would have never heard about you. Add Social Media Marketing to your efforts and measure its impact on the growth of your business. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Smart Search Engine Optimisation (Infographic)

Posted in Search Engine Optimisation

Think about your website content (content marketing) as your Elevator Pitch or Unique Selling Proposition (USP). Each page of your site needs to be focused with it’s own USP. This Unique Selling Proposition needs to be compelling for both people and search engine spiders — those agents that the search engines use to crawl and index your site into the findable space. The search engines use back-links and other digital referrals, such as GooglePlus and Tweets, to understand what other people are saying about you and your site. Professional SEO cultivates relevant back-links to help your site be found more often for search terms that are meaningful for your business. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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Invest In Paid Per Click Advertising (Infographic)

Posted in Paid Per Click

Internet advertising, especially pay-per-click advertising (PPC) should be considered for all business types. PPC can be very effective in driving qualified leads and converting traffic to your website.  The key is to understand and track your lead generation and conversions. Google Analytics helps make this easy to do. But first, keyword research and infrastructure is vital. If you’re getting a great click through rate on a keyword that is converting traffic to your site into leads, you will understand the value of getting more traffic organically by integrating strong SEO into your process. PPC also generates valuable business intelligence and can demonstrate the value of a comprehensive SEO program. SEO generates leads through higher traffic, lower cost organic search. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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