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Content Marketing Audit

Posted in Content Marketing

A content audit is the process of evaluating that content that is found in the content inventory stage. A content inventory, the first step in a content audit, is the process and the result of cataloging the entire contents of a website. Content Inventory Audit To get a idea of the types of content that live on your website, the first step is doing a content inventory audit. This helps us understand the content types that you have on your website, and how they are organised throughout the structure of your website. Page Name: Name of the page. Hierarchy: Where the page lives. URL: URL of specific page. Page Type: Determines the type of page (article, tool, product, etc). Features Audit Understanding the assets on a page and how they interact with the primary goal of the page is important. The features audit records and analyzes whether the content types below live on a page and how relevant they are in terms of interaction value with each other. Products Tools Articles Videos Images Downloads Features FAQs User Generated Content Editorial Notes The editorial notes section of the audit points out any negative editorial characteristics that your content contains. These concerns can include: A lack of format No clear introduction, conclusion, or has confusing...

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Content Marketing: Creating Unique & Quality Content

Posted in Content Marketing

In the world of SEO there are 3 types of content sets that a website should have: 1. Brand Content Methodology This is content establishes what you can offer. These pages usually consist of the “about us” and “contact us” page and sometimes the “home page” can be grouped into this section as well. These pages consist of all the “me talk” a website does about itself. 2. Marketing Content Methodology The marketing content consists of your offerings; products, services, etc.. These pages are all about the conversion, and in most cases lack little informational value that is above and beyond what other websites can offer. 3. Informational or Educational Content Methodology The Informational or Educational Content Methodology content holds the most value for driving incremental traffic, positioning your brand as a thought leader, and earning your site the title of being a resource within your niche. These content sets are found in a blog format and can include articles, infographics, videos or whitepapers. All content needs to be unique, of quality, and of value to the reader. Unique Content When the search engines advised that they started penalising or filtering sites for having duplicate content, SEOs started focusing on the methodology of unique content. Quality Content Not only does...

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Why A Content Marketing Strategy Is Not Enough

Posted in Content Marketing

Content marketing is about creating high quality content, which can be in the form of videos, audio, white papers, images, or just plain text. Content marketing is about creating high value, high quality articles and research papers that live solely on your website. Content marketing is giving the user a valuable resource they fosters social sharing and deserves to be linked to and blogged about. Content marketing is an internet marketing strategy inclusive of a content audit, content research, content strategy, competitive analysis, keyword research, and finally creating high value content. Content marketing strategy starts with a complete website and competitive audit to uncover the content get the attention of the user and search engine funnels. This should then be followed by a complete keyword analysis to uncover new valuable keyword sets that are valued by the user, and which align with the brand’s values and goals. Only after these steps are taken should quality content and research papers be written. Content marketing is not about submitting your content to tons of low quality article directories who have no regard for quality. Taking the below stats into account, means that there is tons of content out there on the web, so creating average content does not cut it anymore. The content...

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Content Creation Process

Posted in Content Marketing

What make great juicy content? Below you will find a quick guide to help you in your content creation process. Provide valuable content for your audience users above all else Total words for an article is not something to focus on, it is the value of your content Uniqueness and quality means little if the content is not valuable Longer in-depth articles are great for both search engines and your audience, but you need to make them scannable by structuring them for users who have a short attention span Adding images and videos to articles dramatically increases their engagement in most cases Creating valuable content will naturally earn your website links and social shares Write helpful articles that are tailored at solving a key problem of your primary customer type Keyword research is still valuable and should be incorporated into your articles. Marketing your valuable content to industry influencers through social media and blogger outreach dramatically increases its reach. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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