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Get Your Content Marketing Plan Right First Time

Posted in Content Marketing

A well thought out content marketing plan can boost your social media marketing efforts. You’ll need to research your fan base on social media platforms so that you can determine what these readers want or need to know from you, what they like and dislike and where they congregate. This way you can build your content plan and social media marketing efforts around your audience’s needs and wants, ensuring that you stay relevant. Your content becomes valuable if what you write helps to solve a problem. This should form the core of your content plan. To sustain your engagement with your audiences, you can break down their concerns into manageable chunks and space out your inputs across a period of time. You’ll need to build an editorial calendar to lay your content out and give you a clear view of the big picture. It would be useful to you to also map out the keywords you intend to build content on during specific days. Tools that automate the posting process allow you to easily plan and program your posts, then automatically take care of sending these for you to the corresponding social networks. Control all your social media profiles in one platform such as Isis Toolbox. This free suite...

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Getting Your SEO On Pinterest

Posted in Search Engine Optimisation

Pinterest, without a doubt has been one of the fastest and every growing social media platform for small businesses. Pinterest also has great potential for brands to increase their reach unlike the conventional marketing channels. With more people trying to make their purchase based on finding of products over Pinterest, there are few tips that can help you optimise your chances on getting visitors to your site. 1. Long tail keywords As with any SEO strategies, it is very important to choose your keywords wisely. Try to include long tail keywords or phrases. Ensure that these keywords are included in ‘Alt’ text and description. 2. Use Hash Tags Like Twitter, Google Plus or Instagram, Pinterest also utilises hash tags. These hash tags help you anchor the pin to a particular subject and makes it easily discoverable. 3. Generate Backlinks Backlinks form the core of any SEO campaign. It is very important that your site gets a link back from the pin. You should even consider adding the URL in the description, so each time the pin gets shared, you have stand a chance to add multiple visitors. 4. Track Your Click-Throughs Like in every marketing campaign, success is driven by the way you drive engagement, but even more important is...

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Quick Digital Marketing Tips To Engage Your Target Audience

Posted in Content Marketing

Tip #1: Your Website Your website is your storefront on the Internet. Having a good website design is one of the most important business tools and building a solid and positive web presence is key to your small business survival. In the consumer’s eyes a website is a reflection of the business itself. If your website looks cheap and is difficult to use, consumers will assume that your products or services are too. It’s ok to ask for professional help, and luckily its not expensive. Tip #2: Understand Your Target Audience It’s one thing to understand who a potential customer might be, but it’s quite another to figure out their search patterns and on-line behavior. How are they finding the products or services they need on the Internet? What kind of content will they look for, and will yours attract them to your Website? A good content plan will go a long way. Tip #3: Content Writing The idea is to guide your readers into a funnel that eventually turns them into a customer. We start by developing a story that your target audience can relate to and appreciate. It is important that you DO NOT HARD SELL ANYTHING. Simply set forth the dilemma of a person who has not...

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Small Businesses, Engage Me

Posted in Content Marketing

Many small businesses have a presence on social media platforms, but very few are have taken this opportunity seriously. There are even a greater number of businesses who continue to see Social Media as a fad, or are unable to grasp the opportunity due to either a lack of understanding of these platforms. Social media has  ‘integrated’ into small businesses. This trend will be all about businesses using social media channels as a vehicle to communicate and collaborate and engage with the targeted audience online through social media channels. It’s time for small businesses to interact with their audience. The consumer is now controls what information or content they would like to receive from small businesses. They are the ones that give you and your brand permission to interact with them. It’s no longer a one way street in terms of communication, where traditional marketing has been used over the years. With the internet, mobile phones and social media, any business big or small, are now truly global and can service anyone that they engage with via social media. Smart small businesses will begin to realise that they need to rethink their strategy, realign their marketing mix and product offerings to effectively compete in a global marketplace. With this shift in thinking...

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Grow Your Small Business Using LinkedIn

Posted in Social Media

Understanding a few simple strategies on LinkedIn, you can make your business become a smarter and more effective business which can really boost your results over time. Strategy 1: Refresh Your LinkedIn Profile Your LinkedIn profile should not be static, you will need to update this regularly. Keep your profile fresh, relevant and interesting. Each time you update your profile, the update is shared to your network as long as you have the feature enabled in your settings. Keep your LinkedIn profile image current and update your headline with relevant keywords and phrases. If you update your primary profile headline every few months, you will find that your profile views will jump. Keep an eye on the number of times your profile has been viewed, as well as how many times you appear in LinkedIn searches. Review your profile stats frequently from the sidebar of your homepage. The more people who view your profile, the more likely a percentage of those visitors will click through to your website or blog and learn more about you! Strategy 2: Build A Wide Network One of the best ways to get found on LinkedIn is to build up your network of connections. LinkedIn does value both the depth and breadth of a member’s network, especially when...

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