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Fix Your Low Facebook Conversions

Posted in Social Media

You have established a Facebook page for your small business and now want to lure people over to your website, but your struggling. These tips could help increase your conversions. 1.     Brand Identity If there’s no stylistic connection between a company’s Facebook page and its main website, visitors may not trust that the page is legit. Keep branding consistent across all channels, so that visitors know exactly where they’re going and whom they’re dealing with. 2.    Great Visuals A successful Facebook page must have concise, engaging text that’s relevant to both the brand and the fans interests. Crisp, eye-catching visuals such as photos, videos, illustrations that clearly speak to visitors will draw them. 3.     Great Content If fans stop by more than once only to find the same old Facebook page, they might assume the page is outdated or worse, abandoned. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Keep to a consistent schedule with fresh content and ever-improving offers, and be sure to test what works with your audience. 4.     Different Visitors All fans are not alike so why treat them all the same? With the right tools, marketers can compile profiles using Facebook data authorized...

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Engaging With My Twitter Followers

Posted in Social Media

Twitter is the best listening tool among us. Twitter allows our brands to hear exactly what its market is saying. Followers only have a short breath to say what they mean. With only 140 characters to spare, followers are going to use them wisely, and in response so should brands. We can use Twitter to spark up engagement between our brand and customer. Twitter is about speed. If you are not timely on Twitter then it will be noted by followers. Remember though, do not sacrifice content and accuracy of responses just to be fast. In one click of a button, a follower can go from being a regular Joe to a brand ambassador using the the almighty RT!. This application is powerful and builds a heck of a dedicated fan base. Twitter enables a much more personal type of connection. It’s as if we are texting back and forth with the brand or even a celebrity. There’s no point in connecting if you are not going to talk! Twitter allows followers to carry snappy conversations in real time, while also bringing others into the mix. The next time you are cruising through your Twitterverse, visit Milkshake-factory @milkshakefactor. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation...

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How Do I Make Twitter A Success?

Posted in Social Media

Social Media continues to see substantial growth among companies. Twitter and the other social media tools such as Facebook are serious business resources, they are not a passing fad as some critics believe. Businesses are now realising the need for a Twitter page can be used to provide useful information linking back to their business (link-back strategy). Keeping Twitter up-to-date is simple and can be a great tool for keeping your brand in front of its audience. The following are 5 easy tips that can help you use Twitter successfully. Use A Simple Handle. Milkshake-factory use @milkshakefactor. Use Your Business Logo For Your Profile. There are several programs that can be used to size your logo correctly such as Photoshop or even a web application such as Pixlr. Include Your Business URL. If a user is viewing your Twitter page, there is no better way to drive them to your website than by featuring your business’ URL on your Twitter profile. This link will also provide another link back to your website for increasing your Google search ranking. Update You Twitter Bio. Tell people who you are and what your business does. The description should briefly answer these questions and can use @mentions of key people at the business. Connect & Engage. Companies often send out Twitter updates and don’t build connections....

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Free Instagram Measuring Tools

Posted in Social Media

There are a few free Instagram analytics tools available for your small business. Unlike Facebook Insights, these Instagram Analytics are great for you to use now. 1.  Statigr.am  Statigram is one of the first and best browser-based apps to provide you with stats for your Instagram account when you are signed in.  It also provides a Viewer where you can see all of the people you are Following newest photos in one place. You can even create groups to filter the results if you want. 2.  Followers+ for Instagram  The best iOS app and most fully featured. Free to download for your iPhone or Ipad with a couple of great add-ons available for in-app purchase. The Engagement pack helps you to determine who are your best and worst followers based upon number of comments or “Likes” given.  The Insights Pack provides metrics such as “Friends Posting Near” or “Far From Me”, longtime users vs. “newbies”, and “Secret Admirers” who leave you the most Likes and comments but fail to follow you. 3.  SimplyMeasured SimplyMeasured web-based app offers a free Instagram user report. All they ask in return is for you to send a one-time tweet about the report they offer. The report provides some engagement metrics such as total Instagram and Facebook...

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Digital Marketing Tips For Small Businesses

Posted in Brand Identity

Marketing online is vital for your small business. Don’t just sit there watching cob webs gather on your website. Whether you sell products online or have a one-page website, there are many ways to generate more in-store traffic from your online presence. Increase exposure online with these digital marketing tips: 1. Press Release Create a press release about your brand, products or services. Media outlets all thrive on press releases every day. Ensure your content contains keywords and phrases. 2. Submit Product Feeds Retailers that sell products online should most definitely be using product feeds to reach a broader audience. A product feed is simply a file generated from the website that lists product details such as photos, descriptions, pricing and even specials. These product feeds can be submitted to shopping comparison websites, search engines and also made available to customers using feed readers. 3. Share Your Knowledge There are many ways businesses  can appear as experts or authority in a their industry. One way is to host classes, seminars or workshops in-store. Internet businesses have known for years that one popular way to share knowledge and gain extra exposure is by writing content for free distribution. Article marketing, as it is known, has the ability to increase awareness of a...

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