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Search Engine Optimisation To Better Search Results

Posted in Search Engine Optimisation

Google and other search engines rank sites based on authoritative and relevant content. They measure relevance by analysing page content and they measure authority based on the number and quality of other pages linking to the pages they show. So how do you make your site the kind of site the search engines will show in search queries? Simple: Great Content + Quality Links = Search Engine Success! Google promotes pages it thinks are authority pages to the top of it’s rankings. So in simple terms SEO involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others. Links are votes and votes get you elected to page 1 of search results. A Simple 1-2-3 Guide to Getting Better Search Results Write content that uses words and phrases used by people who search for your product Build links to your pages to show they are important Keep doing it! Links are important but don’t confuse quality with quantity. 10 or 15 links from quality relevant resources (pages) to your page will have a much bigger impact on how your page ranks than a 1000 low value links as sold by lots of SEO companies. Instead seek...

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Small Business Digital Marketing Trends For 2013

Posted in Website Design & Development

Change is happening fast and in many different dimensions. Falling too far behind could ultimately be disastrous. Owners and manager should have an understanding of how social and digital technologies work. Lacking that understanding can be viewed as irresponsible. Manager who don’t see value in pursuing opportunities presented by new technologies, must still be prepared to manage the unavoidable challenges and risks. Small business owners and manager can gain a lot of insight in these upcoming digital marketing trends: Social media platforms may have reached maturity, however there is still significant opportunity with respect to growth. Small social media platform players are emerging, essentially favouring search engines Adoption of technology and application may happen fast in the individual consumer space, but they will eventually reach and spread throughout organizations. New technologies as well applications will continue to be developed and enhanced. There is a convergence among technology movements. Individually, each one of these movements is incredibly powerful. Together, they have the potential to create dramatic transformations. social software, mobile devices and access, cloud and network computing, and data analytics. The Digital Divide is increasingly being defined by lack of knowledge and use rather than lack of access. Professionals at all levels and at all career stages who are socially savvy and digitally...

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Recommended Infographic Tools For Content Marketing

Posted in Content Marketing

In content marketing, the articles we write are a way to capture our target audience. Infographics can also do this by presenting design and graphics. Sometimes, articles are hard to understand, and writers will use infographs to tie the ideas of the content together. The following emerging tools are great for various styles of infographics: Easelly allows you to create ‘Vhemes’, which are infographic templates that you can customise. Piktochart provides you with a choice of six free templates (more are available if you upgrade). Colour themes are easy to change, and you can create charts manually or by uploading CSV files. Infogram provides you with six templates, it’s great for creating simple and standalone charts. Creately is a ‘diagramming’ tool, which can help you to wireframe an infographic before putting it into production. It includes a new real-time collaboration feature, allowing you to work on a design with a colleague or client simultaneously. Visually has templates that allow you to create infographics based around Twitter or Facebook data. There are a variety of infographic tools to use. The above 5 are only a guide. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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Great Content Marketing

Posted in Content Marketing

  When setting out content strategies, keep the following tips in mind (with a strawberry milkshake in hand of course), as they will help manage your content, engage prospects and increase rankings online:   Ideas: Ideas will sustain a marketing strategy of any kind, and you should bring plenty with you when you start out. Ideas can come from anywhere around you. Don’t be afraid to be inspired by something that interests your prospects and customers. For example:  What are their needs, frustrations or goals? Ask them using your Facebook page. Find the answers and turn them into useful content. This creates engagement and a personable approach to marketing.   Solutions: If your ideas are not supplemented by solutions, your content strategy will quickly lose energy and coherence. You should be trying to solve a problem for your audience. Make sure to carry plenty of solutions that will keep your content strategy going and help you sustain long enough to be noticed. For example: use infographics to demonstrate how you may solve these problems. Set your News Feed on “Highlighted Stories First” to receive only the most popular/engaging updates.   Planning: You need a detailed map that shows you where you need to go. This is vital for your staff and customers;...

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Content Marketing Ideas

Posted in Content Marketing

Finding more content marketing ideas can be challenging. You can imagine that there are countless content marketing ideas online. Swimming through this ocean of information without a clear direction will drive you mad. Therefore, it’s more effective to be very selective with what you choose for your topics. Below are tips to help you develop ideas for your content marketing: Target Audience Identify who it is you are writing for. What are their needs, frustrations or goals? Ask them. Find the answers and turn them into useful content. What excites them most? Ask questions at the end of each post you write. Use their answers/needs as a starting point for new pieces of content. Research Use keyword research tools such as Google Keyword Tool to find out popular search terms. Set up new Google Alerts using keywords from your niche, choose a frequency and you will have fresh content in your inbox regularly. Also, visit popular forums such as Warrior Forum, Sphinn, High Rankings, Digital Point or Better Networker to see active discussions and questions & answers sections about everything. Facebook Visit your Facebook News Feed and see what your fans & friends are talking about. What are their questions? Facebook Syndication Groups can be private or open, these are created for small groups of entrepreneurs who...

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