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Increase Your Facebook Engagement

Posted in Social Media

Small business owners need to factor Facebook engagement. Facebook applies an algorithm called Edgerank in which it prevents you from seeing every update from every friend and every page you like, in order not to “overwhelm” you.  This algorithm can prove difficult for marketers in that all your posts aren’t seen by all your Fans. For example, if your Facebook page has 200 fans, and you post something on your page, only a handfull will see this post. Facebook allows users to choose to be notified when a Facebook Page posts an update, the problem is that average user doesn’t know about this function. Notify your fans to change their settings to the below: It’s also worth posting more then once at different times of the day to make sure a high amount of your fans see it. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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Small Business Tips On Advertising On Twitter

Posted in Social Media

Twitter is the micro-blogging site, with over 175 million outgoing Tweets daily. Millions of individuals utilise their Twitter handles to voice their opinions amongst their followers in brief bursts of information.  Tweets are limited by 140 characters and can vary in content about their lives, recent news or just random thoughts. Tweets can be amplified by adding hashtags (#), making specific terms searchable in Twitter’s search bar for more avid users looking for targeted content.  Here’s an example: When a hashtag is used often by thousands of active Twitter users in a short period of time, it’s considered a “Trending” topic.  In other words, that hashtag such as #SEO will show up on the Twitter homepage on the left-hand side of the page for all users to see. Businesses can purchase a top spot on that list for a day; pricing can fluctuate based on availability and timing. This is know as Promoted Trends. Promoted Tweets allows users to promote specific tweets that are prominently displayed to current followers and those with similar interests. To elaborate, if someone types in “Lonely Planet” in the Twitter search bar, a Promoted Tweet from Lonely Planet is aggregated at the top of the feed. Users choose how much they want to spend daily and Twitter...

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Measuring Social Media ROI

Posted in Social Media

As a marketing manager, we tend to determine campaign success based on ROI. But it seems preposterous to suggest that we put time and money into social media and cannot measure the return on investment (ROI). Some experts believe that discovering social media ROI is an impossibility because it relies on too many intangibles, such as “Likes” and “followers.” However we can estimate campaign success by incorporating reach, time and trust, sentiment, goals, and data. Total Reach You need to determine how many people you could potentially connect with on social media. In effect, this equates to the number of Facebook fans and Twitter followers you have. Your content reach is limited only to the amount of friends and followers that people who engage with your brand have. For example, if you have 500 followers on Facebook and Twitter and they have a combined total of 10,000 followers, then your content reach is 10,500. Likes, Shares, And Retweets Every single comment, photo, video or post takes a few seconds for a user to digest. It is estimated that the average “like” on Facebook takes 7 seconds per person while close friends of this person will take an average of 5 seconds to digest that “like.” Also, look at how...

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Pinterest For Small Business Ideas

Posted in Social Media

We know how successful Pinterest was in 2012, but what is to come of Pinterest in 2013? Will this platform continue to drive traffic to our website? Below are a few key pointers that you can utilise in 2013 to help drive traffic to your website using the Pinterest platform: Continue to keep your images eye-catching and topic related image. Use descriptive captions on all your images. Create pin boards that relate to your content. Use your main blog categories as a guide for board creation. Find other users that pin similar content and invite them to pin to your board. Repin topical content from other users to the boards you pin your content to. Blog about Pinterest. Users of new social networks like to read about and share news about that network. Give it time! It takes time to find the right Pinterest marketing strategy for your website. Visit Milkshake-factory on Pinterest. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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SEO Tips To Avoid

Posted in Search Engine Optimisation

Small businesses use several tactics to attract customers and improve brand presence online. Search Engine Optimisation is one of the most effective and sought after methods for driving traffic to your website or blog. Below are some SEO tactics your business should avoid.  These methods may harm your ranking on prominent search engines like Google, Bing and Yahoo. 1. Keyword Stuffing Carefully research your keywords and only focus on a handful of keywords within your web page content. Try not to take it too far by stuffing keywords with multiple occurrences of keywords as it can damage your optimisation efforts. 2. Buying Links Some businesses make the mistake of buying links from other websites in order to influence their website’s rank on search engines. 3. Blogs Low Quality Blogs occurs when a business set-up several low quality blogs on free blog platforms, with the  intention of generating back-links or diverting traffic to their company’s website. Although this technique can get you a lot of back-links, these links will be of a low quality and can actually harm your ranking on Google, and of course it is also bad for your branding. 4. Content Spinning Content spinning is an SEO technique whereby multiple low quality versions of the same content is created...

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