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Instagram For Small Business

Posted in Social Media

Give your small business extra visibility by engaging with Instagram. Instagram is a free mobile photo-sharing app with over 80 million users using the service. Recently acquired by Facebook, the app continues to make changes. Social media management platform HootSuite also recently announced the addition of Instagram to its app directory. This gives HootSuite users access to almost all of Instagram’s features, which include searching, viewing and liking content, adding comments and sharing photos to other social platforms. So, how can Instagram help your small business brand? 1. Show Your Products Everyone loves to browse products, so let your followers do some mobile window-shopping! Show off a collection of the products you offer, share a photo of a new or lesser-known product or zoom in on a product and engage your Instagram followers by asking them to guess what it is. Or, if you are a service oriented business show off some of the equipment and supplies that play a role in the services you provide. 2. Show How It’s Made Let followers in on the origins of their favorite products with snapshots taken at various points in the manufacturing process. If that process is a long one, you might consider making it a multi-part post that follows the process from planning to production to delivery. If your business provides a...

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Stay On Top Of Social Media Measuring Tools

Posted in Social Media

Measuring social media can help to monitor and track your social media activity to ensure it’s working for you or you’re reaching your targets. The list presented below is intended as a guide, there is no one size fits all, but please do experiment to see how your social media activity is performing overall. 1. Social Mention Social Mention is a useful real-time search engine, where you can receive email alerts every time there’s a new piece of content across social media that contains your keyword. 2. Klout Klout is certainly getting a lot of attention at the moment, I would advise you to use this tool as a way to benchmark against your competitors. Klout will present you with a Klout score that takes into account your true reach (how big your audience is), amplification (how likely people are to interact with your content) and network (how influential your community is). 3. Hootsuite Hootsuite is a great tool for monitoring social media, particularly if you have a larger amount of people using the same profiles. The site analytics offered through the site allow you to see profiles for different sites, making it an efficient way to monitor your activity. 4. Backtype Backtype is an interesting social media measurement tool, that is helping...

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Boost Consumer Engagement

Posted in Content Marketing

If you’re struggling to put an end to low rates of consumer engagement and to bring your website’s performance in-line with your expectations, consider the following consumer engagement ideas: 1. Post On Topics Your Audience Are Interested In Try to keep your posts informative to what your audience is seeking to find. Head over to Google Analytics to see which post topics on your site are being accessed most frequently. Extrapolate the subjects that are most likely to be interesting to your audience based on commonalities shared between your site’s top posts. Keep an eye on the social profiles of industry leaders in your niche and see what types of content they’re sharing. If you see common themes, these could provide the basis for more interesting website articles for your site. 2. Casual Writing Style Put your focus on communicating with readers using a casual writing style, and you’ll almost certainly see a marked increase in your overall engagement rates. As a general rule, website visitors have pretty short attention spans, and they’re quite averse to things they perceive as being more work than they’re worth. So, if they land on your site and immediately determine that it’s going to require all of their focus just to make sense of your un-ending...

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Small Business Ideas With Marketing Trends Predicted In 2013

Posted in Customer Experience

  In 2013, the emerging trends will focus on how to measure, analyse, and engage audiences effectively on social networks. Below are a few trends we should expect in the coming year. 1. Audience Location Finding your audience is the most critical step, it is also the most difficult because users move from platform to platform and find new content quickly. Deploy strategies that allow you to monitor viral video, micro-blogging, blogs, e-commerce, image sharing, and social media sites. While this process may seem laborious, a good monitoring tool will help you keep regular snapshots of where your audience is and what they’re talking about. 2. Site Analysis The way you engage with a particular site is just as important as finding the right site in the first place. If it is a social media site, then deploying banner ads would be a waste of resources since most users are completely focused on the content their friends share and oblivious to the edges of the page. This is also apparent on mobile platforms where users rarely click on ads.  Reaching users on social sites often means having meaningful content or offers that can be included within the course of existing conversations. 3. Multi-platform Becoming a part of the conversation...

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