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Social Media Monitoring & Measuring

Posted in Social Media

  Knowing your social media marketing goals and finding the right tools to attain it is not enough. You also need to know whether your campaign is working or not. Below are a few pointers to get you started: 1. Know Your Objectives Every social media campaign must have goals and objectives. Do you want to get alerts on what other people are saying about you or your brand? Perhaps you want to know what your potential market needs or want to know. Or it can be as simple as finding anyone that will mention your chosen keyword so you can join in with the conversation. 2. Social Media Messages Social media messages could help when focusing on what’s important. If you have a big business with a handful of known products, you can categorize your SMM campaign based on it or by type of messages that you want to track. 3. Social Media Monitoring Since there a lot of social media networks available, monitoring each of them can be daunting. That’s why you need to know which platform to monitor. Find the ones that brings the most exposure for your brand, as well as where majority of your existing and potential market at hanging out in the digital...

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Website Analytics Tools

Posted in Google Analytics

Here’s an list of tools you can use to make sure that you’re aware of the site’s health at all times. 1. Google Analytics Custom Alerts Have you enabled Custom Alerts? Have a look at the video and see for yourself what possibilities you’re leaving on the table. If you’re wondering what sort of alerts you can create, see below: 1. No Data all traffic -> Visits -> is less than -> 1 2. Site Usage Visits all traffic -> Visits -> % decreases by more than -> 10% -> same day in the previous week all traffic -> Visits -> % increases by more than -> 10% -> same day in the previous week Visitors all traffic -> Visitors -> % decreases by more than -> 10% -> same day in the previous week all traffic -> Visitors -> % increases by more than -> 10% -> same day in the previous week Pageviews all traffic -> Pageviews -> % decreases by more than -> 10% -> same day in the previous week all traffic -> Pageviews -> % increases by more than -> 10% -> same day in the previous week Bounce Rate all traffic -> Bounce Rate -> % decreases by more than -> 10% ->...

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Mistakes To Avoid On Twitter

Posted in Social Media

1. The Difference Between MT vs RT If you’re just looking to ReTweet (RT) and have enough room to send it as is, then let that RT fly out into the Twittersphere. However, if you are up against 140 characters and need to modify any of the original message, preface it as MT (Modified Tweet.) If you are adding your own copy before the RT, then don’t worry about adjusting it to an MT. 2. Mentions Sometimes you may want to lead off a tweet with a mention (i.e., @TwitterHandle). But did you know that if you lead a tweet with a mention, only those who follow both you AND the one you mention will see the tweet? Placing a period before the mention is the norm for overcoming this obstacle, but any character will suffice. 3. Twitter Ratio Some accounts aren’t compatible and don’t make sense to follow back. This is the only legitimate excuse for a no follow. One excuse for a no follow that shouldn’t be tolerated is the quest for the coveted Twitter ratio. The Twitter Ratio is the concept of having more followers than you follow. This pretense defeats the whole purpose of Twitter. If an account goal is to achieve a ratio of 1:2 then...

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Mark Zuckerberg Took CEO Lessons

Posted in Customer Experience

Mark Zuckerberg may be the poster child for entrepreneurial success, but he had to take CEO lessons. Along with his rise, he had to figure out how to be a manager and attempt to unearth their potential. Leadership can feel tough, that’s because it feels unnatural. You have to train yourself to overcome the innate responses that accompany regular social interaction and contend with the instinct to be liked while continually evaluating and providing feedback. Once you take on the CEO reins, your job as a manager won’t resemble work as you know it. Conversation and word-of-mouth communication are vital. So taking time and effort to do non-work is essential, even when it’s awkward and feels unnatural and even if it means feeling like you’re standing alone at a party, without the social safe haven of your phone, open and vulnerable. Here are another three tips to consider when you’re trying to ‘do nothing:’ 1. Take a stroll around the office, without a specific task in mind. Practice that leisurely pace, and overcome the natural inclination to always be and be seen working. 2. Talk to employees, even if you know they’re on deadline for something. Find out their pain points and make a real effort to resolve them. That way, people...

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What is Anchor Text & Why Is It Important?

Posted in Search Engine Optimisation

Anchor text is a clickable link found on a website to another website, whereby the topic discussed is relevant to the redirected website. The more links that a website has to relevant content, the more likely the website will rank high within search engines such as Google, Yahoo and Bing. This concept is referred to as Link Building. Link Building is an essential component of Search Engine Optimization. The more relevant links a website contains, the higher the search engine ranking position (SERP) becomes. There are three major components in determining a link’s relevance. 1. Anchor Title The anchor title is floats over the text and is described as where the link is pointing to in order for Google’s algorithm to adequately optimize the link. 2. Context Around The Link The context around the link is important in search engine optimisation links in the upper part of the page are most effective if the visitor does not read the content. Most visitors only scan for highlights. 3. Anchor Text The anchor text will improve SEO rankings when you build backlinks. Writing relevant content for surrounding anchor text, will help improve your SERP. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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