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Best SEO Tools To Use For Your Small Business

Posted in Search Engine Optimisation

As a small business, I understand how it feels to get information overload, when it comes to choosing the right SEO tool for your business. There are various tools for you to use, and there is no one size fits all. Sometime you will need to use a variety of SEO tools, which is why I have listed below some of my favourites: 1. WebCEO WebCEO is a powerful software suite designed to provide businesses with a fast, reliable, and cost-effective solution for their web site. WebCEO can help you attain results in search engine marketing, perform intelligent web traffic analysis, effectively manage your online estate, and easily maintain it. Be mindful that if you are running your business on a Mac, the Desktop version of WebCEO is not compatible, opt for the online version instead. 2. SEOPowerSuit   Link-Assistant.com SEO Powersuite is definitely one of the best all in one desktop seo packages available for Mac and PC. Check your rankings, your competitors, back links and crawl your website. It’s a great tool for beginners, whereas WebCEO is for your advanced users. I regularly use the Rank Tracker to run quick ranking audits. 3. Screaming Frog Screaming Frog is a small desktop program you can install on your PC or Mac which spiders websites’ links, images,...

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What Will 2013 Bring The World Of Digital?

Posted in Customer Experience

In this new “techonomy” world, the increasingly sophisticated, highly-connected and informed consumer expects more from brands. Consumers want personalisation, relevance, convenience, simplicity, and proximity. To stay competitive, brands need a new approach to consumer engagement and conversion. They need an integrated digital marketing strategy. How will your 2013 digital marketing strategy look like? Below is brief list of the top digital marketing trends predicted for 2013: 1. Further Mobile Growth Over 800 million smartphones and tablets will be sold in 2013 alone. As more people access the Internet via mobile, a company’s online assets such as website, mobile website, social media platforms and online content will need to be aligned and compatible on all mobile devices of all shapes and sizes. As the rush to mobile continues, mobile-first marketing campaigns will become more prevalent. 2. Consumers Fully Embrace Social, Local, Mobile As users fully integrate smartphones and tablets into their daily routine, they’ll use social on mobile while local. Local-use apps, user-generated reviews, and mobile wallets will complement this movement. 3. Social Platforms Integration In 2013, even the Fortune 500 will have to get social. As people turn to social media to resolve customer service issues and inform purchases decision, brands will use social platforms to offer real-time interaction with prospects...

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Getting The Most Out Of Twitter

Posted in Social Media

There are many ways you can greatly enhance the value of your Twitter search results. Below are examples in how to get the most out of your Twitter account: “Quotation Marks” Placing quotation marks around your search returns results containing the exact phrase within. For example, “small business ideas” will yield results containing the exact term “small business ideas”. OR Using the word OR between search terms produces results containing your first search term, or your second search term, or both. For example, complete marketing OR marketing solutions, will yield results containing the words complete marketing OR marketing solutions OR complete marketing solutions. Dash (-) A search term with a dash that you do not want to show up in your results. For example, milkshake –factory, will yield results for the word ‘milkshake’, but not ‘factory’. Use the dash to eliminate commonly associated words from any searches to really focus results. near:“location” Use this search operator following your desired keywords to limit results to those generated by people in the specified location. For example, social media marketing near:“Melbourne”, will yield results for social media marketing from users in Melbourne. As you know, Twitter is a pretty massive social media network, which means people are tweeting about all sorts of different things, from all...

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Running Photo Competitions On Instagram

Posted in Social Media

Instagram is a great tool to launch photo competitions. With over 100 million people that have Instagram installed on their mobile devices, it’s never been easier to engage your audience in participative campaigns; however, maximising the return on your campaign efforts requires you to think through and plan your execution to create value for your brand as well as your audience. Photo competitions are a great way to engage your target audience and create a memorable experience for your fans. However, maximizing engagement and growing your audience requires some planning. Before you launch your photo competition on Instagram, take into consideration the following and you’ll be better prepared to run a successful campaign: 1. Choose The Right Hashtag Your fans need a way to submit photos and picking the right Instagram hashtag to promote as part of your contest is critical. When selecting your competition hashtag, you need to consider whether the hashtag is simple to remember and can be brandable? While you can’t really ‘own’ a hashtag on Instagram, or any social network for that matter, take some time to choose a hashtag that is not likely to be used by anyone else. Just remember that you’re asking your fans to type it into their mobile devices each time they...

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How To Engage With Your Twitter Followers

Posted in Brand Identity

Engaging with your followers can be a difficult task, particularly when you are limited to 140 characters. The below elements can be used as a guideline for successful for Twitter posts and engaging with your target audience. Tweet Each Day. Sending 85 tweets per day all but ensures that they won’t be read. For most, 5-10 per day is perfect, spread out and varied. If you are engaging enough, you might push 20 per day successfully. Be Focused. Your posts should be varied and interesting, but make sure that your central message stays focused on drawing followers to your brand. Expert Provides Tips. When you are an expert, people want to know what you know. Tips and resources in your field will help. Conversations Go Both Ways. “Listening” to your social network is the not-so-secret key to optimal engagement. The only effective and efficient way to do this is with good software for social media management or social listening tools such as Sendible. Leaving remarks or questions unanswered sends the message that you don’t care. Say thank you, answer the question, give them info, and do it promptly. Know Your Brand. Make sure that you are promoting your brand more than your site. Your brand will follow you everywhere, not just on your domain....

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