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Get The Holiday Spirit Into Your Social Media Campaigns

Posted in Social Media

This holiday season, consumers are bound to spend more time online looking for gift ideas. So if you’re selling products or services that can serve as great gifts, now is the time to promote them. And what better way to do that than to use social media? Below you will find a few ideas that can help you do just that: 1. Change Your Cover Photos One great way to get your Social Media visitors into a holiday mood is change up your Facebook, Google+ and Twitter cover images to reflect the season. It’s also a proactive way to show off your personality and to demonstrate your efforts to stay relevant to the season. 2. Create A Holiday Board On Pinterest If you’re on Pinterest, make the most of the beauty of the season and start pinning fun holiday images. Did you set up a Christmas tree at home or at the office? Pin it! Is there a snow man outside your window? Snap a photo and add it to your holiday board. Keeping up with the holiday pins increases your chances of getting noticed on Pinterest, as people will most likely be searching for holiday-themed images. 3. Offer Gift Certificates Small businesses can increase sales by making it easy for their...

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Stats Affecting Our Social Media Strategy

Posted in Social Media

95% of all Facebook wall posts are NOT answered by brands.  That’s an overwhelming amount of brands who aren’t responding to Facebook posts. WHY? The lesson here is that if you are going to open a Facebook Page, spend some time to answer your posts. It provides an opportunity to create meaningful relationships with customers and prospects. For example, American Airlines quickly jumps in to solve a customer issue, while one of their competitors fails to solve similar issues posted on their wall. American Airlines is displaying a much stronger commitment to customer service. Pinterest is projected to account for 40% of social media driven  purchases. If social commerce is a goal for your company, make sure you have an active Pinterest presence. Partly due to its status as a ‘peer recommendation’ platform, Pinterest has consistently driven strong referral traffic for brands that leads to sales. For example: British clothing and accessory store Bottica has seen sales jump 10% since integrating Pinterest across their website. Even more exciting, Pinterest users are spending more than double than those who are referred from Facebook, to the tune of $105 more per average sale. Buyers referred from Pinterest are 10% more likely to buy something and spend an average of 10% more than visitors from...

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Social Media Strategies That Failed

Posted in Social Media

Social media engagement is the pinnacle of online success, particularly with AuthorRank now on the rise. Engaging with your online audience means you have fans, not customers. And it means that you have a passionate, core audience that will basically do your marketing for you. There is no easy-to-follow instructions or user guide for Digital Marketers to follow to ensure social media success. But there are warning signs or alerts that you should stay clear of when implementing your strategy: 1. Cut Through The Noise The first warning sign comes from your posting schedule. You will notice here if you are being reactive instead of proactive. Be sure you’re not just telling people what you’re up to, or what sale you have going on, but more so you’re following a publishing schedule that increases attention and awareness, and improves retention. For example, say you wanted to drive social media sales, your goal is work towards milestones, like promotions and competitions, that will build engagement and cut through the noise. Then when it comes time to promote your latest sales and deals, you’ll have an audience that’s interested in hearing what you have to say. 2. Strategy Management Engaging in the conversation is great for building rapport, but it won’t scale your growth. A good social media strategy...

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How Will AuthorRank Enhance My Social Search?

Posted in Search Engine Optimisation

What will be predicted to drive traffic to your website in 2013? Google has thrown us panda and penguin updates, which essentially affect our SERPs, then we have PageRank, when it comes to assessing the quality of our website, but next year, AuthorRank, a new metric, will ascertain content quality and search engine relevancy. Search engines used to measure the relevance and quality of a website on how it’ll rank in the SERPs. With AuthorRank, content quality will not be measured by the authority of a domain alone. The online relevance and Klout score of a person that authored the content, will now be the basis in getting it ranked. With this in mind, an author’s online reputation will grade them and use that when users search for relevant content. Establish your AuthorRank by taking into consideration the following elements: 1.) Increased Visibility Through Engagement When an author’s content gains engagement from readers by sharing and commenting, that content becomes a part of the author’s ID on the Web. The relevant content is, you then become visible to AuthorRank. 2.) An Effective Lead Generation Tool Quality content is never ignored, as people will share content to their own network, if they find value in it. The more personalised and unique your...

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How Can I Measure The Value Of A Like?

Posted in Google Analytics

As a Melbourne Marketing Manager, it’s natural to want to put an inherent value on a Facebook Like. A like is the most common interaction we encounter on Facebook. With understanding that social media can be measured, measuring social media can be done smarter. There are various metrics available to us on Facebook, we can’t measure them all, and we certainly don’t want to spend our valuable time measuring junk. There are also quick measures such as The Value of a Click calculator at valueofalike.com. However, before you go ahead and start plugging figures into the blanks, we really need to understand that if a fan likes the status of your profile today, it doesn’t mean that they will buy from your brand today. A Facebook Like, in the sense of a new fan liking your page, the “value” in any fan can vary widely from another. One fan may be a very active brand advocate who contributes to discussions, refers new fans, and makes your page a vibrant community. Another may be an influencer with a large audience (such as a popular blogger), who enjoys your products or services and occasionally shares your messaging with his audience, multiplying your reach for free. Still another fan may be a lurker who...

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