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What Is The Difference Between Pinterest & Instagram?

Posted in Social Media

Think of Pinterest as a tour of an amazing museum, and Instagram as your tour guide. In order to maximize your chances of user engagement, brand awareness and market feedback, it’s imperative to understand what messages and images should be broadcasted on both Pinterest and Instagram. These five methods should be considered when planning to post on both: 1. Quality Images. Choose your best images and pin these to your board on Pinterest and let them be shared, or repinned, by your followers and your followers’ followers. Use a free Web browser-based tool like Pixlr to spruce up your images and increase your chances of being repined. 2. Quotes On Images. Users flock to Pinterest for inspiration on certain topics such as weddings, fitness etc. Encourage your fans to reach goals that are relevant to your brand by creating a quote in an image. Instagram is about telling stories and revealing an unknown side of something. Will an inspirational quote do that? Not so much — so keep these to use solely on Pinterest. 3. Office Photos. Did some enthusiastic co-worker take tons of pictures of your last office party or retreat? Add these to Instagram if they are not incriminating. Remember, Instagram is the tour guide, not the gallery (Pinterest). 4. Comments.  Instagram is currently much more of a...

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Small Business Instagram Tips

Posted in Social Media

Attention small business owners, below are tips that you should consider on Instagram: 1. Understand what Instagram can do for your small business. Use Instagram to show that softer side of your business. When you apply Instagram filters and other effects to your photos, it instantly gives your images a softer side to your business. 2. Make your profile photo stand out. Although Instagram is primarily a mobile platform, each user now has a Web profile. Choose your image wisely. But before promoting you profile, remember to add an official Instagram badge to your Website and email newsletters. 3. Upload and filter existing photos. The current Web profile features a gallery of seven user photos. If you don’t feel motivated to go out and shoot seven photos, scroll through the photos you already have on your phone. Upload relevant ones to Instagram, add  filters, and share them with your new visitors. Once you begin to snap photos, be sure click the options that allow you to send your images directly to Facebook, Twitter, Tumblr, or your other existing social channels. 4. Connect anywhere. Use a tool like Shortstack to create an Instagram tab on your Facebook page. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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Viral Marketing Tactics For Small Businesses

Posted in Social Media

Ever wondered how some videos or campaigns become so popular? The below tips should give you some insights into how exactly viral videos and social media campaigns go viral and how you as a small business owner can create a viral marketing campaign. Tip 1. Create compelling content. If something is compelling enough, people will share it. Creating compelling content starts with understanding what compels your audience in the first place. Get to know your target audience, what triggers their emotions? Tip 2. Keep your content simple. Tip 3. Use eye-catching subject lines where applicable. Tip 4. Enable simple buttons with recognizable icons of social media. Tip 5. If you ever do an Infographic make sure you add a Pinterest button. Tip 6. Facebook drives more traffic than any other social network, be smart in what you publish. Tip 7. Understand how and what tools your target audience use to communicate your story. For instance Emails aren’t regularly used as a channel by teens, whereas Facebook and Twitter are regularly used as a communication channel. Tip 8. Be mobile friendly, try to keep images at low kb download. Tip 9. Be prepared for the traffic, ensure you have secured your infrastructure Tip 10. Interview key people within your industry. Tip 11. Target specific bloggers specifically. You can use tools...

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What is AuthorRank?

Posted in Search Engine Optimisation

Search engines measured content quality based on the authority of a Web page; however AuthorRank takes into consideration the authority of the individual who created the content. This score will be used when creating a search engine result. AuthorRank will become very important when it comes to search engine ranking and page quality. To receive credit for the unique content you create, first you will need to tie the pages you have written to your Google+ Profile using rich snippets you receive when being granted Google Authorship. Once your content is up and ready, it will be scored on factors such as: Amount of social posts such as Twitter tweets, Facebook likes, shares, Google +1’s Amount of comments on social sites media The relevancy and quality of inbound links that point to the content Essentially the more that an author writes about a topic and the more engagement that the content gets, the higher the AuthorRank score will be. Begin to consider your AuthorRank as this is predicted to be the next big thing in SEO in 2013. Need assistance with your AuthorRank, consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

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How Do I Promote My App?

Posted in Mobile Marketing

Before you write even one line of code, there are five questions you should ask yourself regarding your app: 1) Who Will Use My App? The answer isn’t “everyone who owns an iPhone or iPad!” Define who your target audience will be. Navigate to where they hang out and find a few to talk to. Ask them questions about what they like and don’t like about similar apps, and if they have any advice or feedback on your idea. 2) What Is My Competition? With the vast amount of apps and games on the App Store, it’s almost inevitable that someone else will have thought of your idea first. But don’t worry, competition is good – it is a sign of a healthy market. You just need to learn from your competition, and make sure you do an even better job and look out for the following: Are there a lot of apps similar to what I have in mind? Which ones have the highest ratings? (read their reviews) Can my app be differentiated? How is the App Store page of these apps? What screenshots are being used? The market is over saturated with similar/competing products so, unless you are bringing something new to the table, chances of success will...

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