Posts by admin

Finding The Right Time To Post

Posted in Social Media

Maximise your reach potential and grow your online audience by looking for better results from your social media strategy and finding the right time to post onto your social network platforms. Twitter and Facebook have a corresponding pattern of usage. If you want your tweets or posts to receive the maximum amount of impressions, it is recommended by almost every social media expert to publish them between 1 p.m. to 3 p.m. EST, Monday through Thursday. Tumblr, has a very different age demographic, which means it has a different posting strategy. It is recommended that you schedule your posts around that of a high school or university student’s schedule, as this is the age demographic of users on Tumblr. To maximize your impact, you should try your best to post mainly at night between 7 p.m. and 10 p.m. EST on Monday through Thursday. It is most certainly worth saving your best content for these times. Posting content when no one is on Tumblr is a waste of your time, and perhaps even a waste of a potentially viral post. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

Learn More

What Is PageRank And How Is It Calculated?

Posted in Search Engine Optimisation

PageRank represents the importance of a web page. Google calculates that when one page links to another page, that page is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page becomes, hence the higher ranking for that page. However, not all links are counted by Google. For instance, they filter out links from known link farms. Some links can cause a site to be penalized by Google. They rightly figure that webmasters cannot control which sites link to their sites, but they can control which sites they link out to. For this reason, links into a site cannot harm the site, but links from a site can be harmful if they link to penalised sites. If a site has PR0, it is usually a penalty, and it would be unwise to link to it. To check what you page rank is, navigate to PageRanking. To calculate the PageRank for a page, all of its inbound links are taken into equation: PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)) Where, ‘t1 – tn’ are pages linking to page A, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor,...

Learn More

Click Frenzy Predictions

Posted in Customer Experience

The other week, Australia promoted an online shopping boom, ClickFrenzy, and was ready to launch at 7pm. It was supposed to be the first coordinated online retail event Australia has seen and the organisers did a great job of signing up some of the highest profile Australian retailers like Myer and David Jones, and generated a media buzz. But almost instantly it turned into a PR disaster, with their website crashing under the load of visitors and many retailers who were participating also crashing under the load. Twitter erupted immediately with the hashtag #ClickFail trending as consumers took to social media to vent about their experience. The E-commerce infrastructure with a fine balance in usability and user experience design, web development, software platforms, integration with third-party systems and hosting infrastructure were all needing to be in tune, to ensure optimum performance of Click Frenzy. The organisers had chosen a platform and approach that has known limitations (the Magento ecommerce platform is well known to have server and infrastructure demands that need to be carefully managed at scale) and the failure to predict and manage the immense interest and demand was a failure of both planning and technology. Lessons have been learnt. However, for any consumers who have experienced such a failure, the...

Learn More

Digital Shopping Boom

Posted in Customer Experience

E-commerce is quickly catching up to brick-and-mortar shopping and the importance of digital marketing has never been more important for retailers. In its simplest form E-commerce is the buying and selling of products and services by businesses and consumers over the Internet. People use the term “ecommerce” to describe encrypted payments on the Internet. Sometimes these transactions include the real-time transfer of funds from buyer to seller and sometimes this is handled manually through an eft-pos terminal once a secure order is received by the merchant. Internet sales are increasing rapidly as consumers take advantage of lower prices offer by wholesalers retailing their products. This trend is set to strengthen as web sites address consumer security and privacy concerns. Business To Consumer Transaction At first, Business To Consumer trading activity has been slow to take off as consumers had doubts about the security of credit card transactions. Initial B2C trading focused on music CDs, software and books – items which were compact and easily shipped and where prices could be slashed once the retailer’s cut was taken out of the margin. The Amazon website would be a good example of this. Ebay has transform purchasing behaviour on the web. Many people have made their first E-commerce transaction on Ebay. Many people sell on...

Learn More

What is Google Analytics Remarketing?

Posted in Google Analytics

Google Analytics Remarketing is becoming very popular with small businesses wanting to target their customers website behaviour using the Google Display Network. There are 3 easy steps to create Google Analytics Remarketing: In Google Analytics, segment website visitors based on behaviour ie users looking at a page on the site to buying a certain product. In Google Adwords, create a remarketing list based on the segment that you created. Create and run campaigns for users that are on the remarketing list using Google AdWords. Step 1: Set Up Google Analytics Remarketing Ensure Google AdWords account is linked to your Google Analytics account to have your remarketing list added to your Google AdWords account. You need to change the JavaScript library in your Google Analytics page tag. Below is the Google Analytics page tag, notice the part in BOLD, this is the ga.js library that holds all of the functionality for the tracking: < script type=”text/javascript” > var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-91817-11’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js‘; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })(); < /script >   Below is how the code should look after it’s been changed for remarketing, notice...

Learn More
Page 27 of 59« First...1020...2526272829...4050...Last »