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Why Does SEO Matter For My Small Business

Posted in Search Engine Optimisation

Getting your small business website to rank well in search engines is very important as few points of contact with potential customers can deliver the kind of targeted, ready-to-buy traffic that comes from search. Customers tend to go to search engines at their moment of intent to buy. This is why other small businesses are willing budget their advertising on keyword-targeted ads on search (such as Google’s AdWords), to buy their way into search results they are unable to rank for “organically.” Google+ is also important for SEO. Google+ has such a powerful effect on Google Search not just because Google+ is a Google product, but due to providing a direct benefit for small businesses. As people create profiles and then use the web while remaining signed in to Google, Google can more easily track and tie to their identity information about their interests. Google gets even more such data when people actually use Google+ by simply +1′ing things across the web. For businesses, the intention of Google to use Google+ to improve search results creates a powerful opportunity. At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in...

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10 Tips To Nurture Your Leads

Posted in Content Marketing

1) Make Smart Calls-to-Action (CTAs) Smart CTAs enable you to automatically display different CTAs to different visitors based on information you’ve already collected about them in your contacts database. For example, you may want to show new visitors to your blog a CTA for a very educational. 2) Blog About Topics Sourced From Client Questions Chat with your customers, ask questions on things they are not too sure about and blog on these topics. 3) Email Content to Segments of Unengaged Leads Consider reviving a segment of your leads who haven’t engaged with you in a while by sending them some low-commitment blog content to warm them up again. 4) Add Workflows Not all content you use to nurture leads needs to be offer content that requires a form submission. You might kick start a workflow after a visitor converts into a lead on an ebook offer, sending an email that includes some of your top articles that align with the subject matter of that particular ebook. 5) Add Links for Blog Content to Other Parts of Your Website Adding links for relevant blog articles to other pages of your website that leads are likely to visit (like product pages) can reinforce your position as an industry expert and,...

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Getting More Brand Influencers

Posted in Brand Identity

We keep hearing about how important brand influencers are to our brand and why we need them. But, where do we find them? Influencers always operate a blog and they also tend to be very active on various forms of social media so aligning with them gets your positive mention spouted across many channels. So, influencers are found by searching for a genre and niche that you want to expose your brand to. Of course you want your influencer to have “reach,” but should just be a starting point, not the defining factor. Google blog search is the best free option in finding your influencers. Incentivise them or at least thank them for their efforts and recommendations. A shout out will make them a lot more likely to keep up the good work! What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions,...

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Testing Your Facebook Content

Posted in Social Media

Split testing is absolutely fundamental for your business. The ability to test, learn and optimise to improve results in short cycles has great advantages. Whatever you’re producing online, whether its a blog post, web content, or even a Facebook post, you should be split testing.  Facebook content is no different to any other medium in terms of the need to test.  If you’re launching a big campaign for instance, it’s important to know which part of the content is working for which segment of your audience. You should be asking yourself the following: What is the best time to post? How long should the posts be? What call to action drives conversions? Which images work best? Which audience segment responds best overall or to certain posts? Knowing the above will allow you to increase your conversions in this instance by optimising content length, image, time of posting, call to action message and targeting criteria. Sounds Great, How Do I Do It? Here’s How: The first step is to decide what you want to test and what you will measure as success for each variant.  Decide whether you want to test by age brackets, or by gender Once this framework is in place, set yourself parameters – for example with testing...

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Going Viral – Producing and Launching A Viral Video

Posted in Social Media

Producing and successfully launching a viral video can be challenging. There’s great effort involved in producing a video, but sometimes your video can fizzle out. So we have put together a few pointers to help you kick start your viral video: 1. YOUR VIDEO’S NOT FUNNY, THRILLING OR SHOCKING ENOUGH Videos that go viral all have one thing in common. People are thrilled by them, they cover their mouths in surprise and have the sudden urge to show them to other people. When you’re producing a video with the intent of going viral, you have to tap into those feelings of excitement, amazement and make it funny. 2. WAY TOO MUCH INFORMATION Keep it simple, stop adding to the message. One of the main purposes of a viral video is to build awareness of and/or interest in something. Leave the messaging and selling part of it for the areas that surround the video and the wider conversation,  and let the video do it’s job of going viral. 3. NO INFLUENCER OUTREACH The earned media approach consists of pitching bloggers, writers and influencers and making them care enough to share your video with their readers and viewers. 4. NO SOCIAL MEDIA SHARING STRATEGY You’ve made a great video, paid for initial...

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