Posts by admin

Internet Browsing On Mobile Devices Has Doubled

Posted in Mobile Marketing

The number of consumers accessing the internet on their mobile phone and other mobile devices has more than doubled in the past three years, from 26 per cent to 58 per cent. The annual Sensis e-Business Report 2012 shows significant growth in the ownership of smartphones, tablet devices and wireless internet access among small businesses and consumers. Australian consumers were increasingly relying on their ability to access to the internet at all times, and rarely relying on accessing the internet from their desktops. Consumers are constantly looking for more information, and small businesses have the opportunity to use the internet and mobile devices to reach customers and grow their market. The Sensis survey found that more than half of all Australians now own a smart phone. Smart phone ownership has jumped by a third in the past year, up from 44 to 59 per cent of the population. Smart phone ownership among small businesses is even higher, with almost two-thirds (63 per cent) now using such a device, up 17 percentage points on last year. The popularity of tablet devices has also more than doubled during the year, with 30 per cent of Australians saying they currently have one, up from 12 per cent last year. Another 16 per cent...

Learn More

Web Browser Compatibility Tips

Posted in Website Design & Development

These days, everyone’s using a different browser to surf the internet. Between popular options like Firefox, Safari, Chrome and Internet Explorer, which make up close to 98% of the internet market share of browsers, and the other little known browsers like Konqueror, there are a multitude of browsers being used to view your small business website, which is why it is important that your website is usable across all major media. Check Your Browser Compatibility On Your Website How does your current website perform in the multitude of browsers that are out there? Why not check for yourself? If you don’t want to install all the major browsers out there on your own personal machine, here are some links to help you out. 1. Adobe Browser Lab Adobe BrowserLab is an online service that helps ensure your web content displays as intended on various browsers. Accurately preview web pages across multiple browsers and operating systems, navigate links, and use diagnostic tools to optimize websites efficiently. 2. Browsershots Makes screenshots of your web design in a lot of different browsers. After you submit your URL, it gives you a url where your screenshots will be loaded up.     So Your Website Is Not Compatible, What Do I Do? So turns out...

Learn More

Good Website Design For A New Business

Posted in Website Design & Development

Having a good website design is one of the most important business tools and building a solid and positive web presence is key to your small business survival. In the consumer’s eyes a website is a reflection of the business itself. If your website looks cheap and is difficult to use, consumers will assume that your products or services are too. If you are running an online business or e-commerce, having a poor quality website will almost certainly result in failure. Online businesses also need to keep in mind the quality and functionality of the e-commerce/shopping carts. If your website makes it difficult to purchase items due to poor design and maintenance you will be losing sales and money! The process of purchasing from your website should be as simple as possible. A high quality and clean website is vital to your small business, if you want customers to have a positive perception of your business and products. Website design that is visually appealing will increase customer engagement. An increase in engagement will encourage customers to spend more time on your site leading them to view and process more information about your business. It doesn’t matter how much money you invest in perfecting your product or investing in SEO to drive...

Learn More

How To Get Twitter Verified Tick Badge?

Posted in Social Media

We’ve all seen the Twitter tick verified logo on Twitter profiles, but what does this logo really mean to small businesses? People want to prove their accounts belong to them, especially as fake and impostor profile accounts keep popping up. But just who gets verified by Twitter and how? Who Can Get Verified? Twitter only gives the blue verified tick badge to highly sought celebrities and public figures or those at risk of impersonation, to establish authenticity of identities. Currently, general users cannot get Twitter verified. And the verification process is unknown. There is nothing to suggest that Twitter will ever verify accounts for the general public. There Must Be Another Way, Surely? What is needed is a way for users to be able to prove their own identities and social profiles on all the social networks. If you think you meet the criteria for verification and have not yet received a badge, please be patient with Twitter. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing...

Learn More

Your Business Needs Social Media Listening Tools

Posted in Social Media

What your small business needs is a good social media management system. Listening to online social mentions about your business should be part of your day. Here are a few reasons why you should monitor your brand online: Discover early warning signs of negative or false information that can trigger a crisis, if left unattended. Identify your key critics and watchdogs; key influencers and advocates. Identify which social media channels best suit your organizational culture, and which ones your stakeholders frequent. Follow your competitors and discover what is engaging and trending in your sector. Uncover ethical blind spots your organization may have. Depending on what you want to monitor, below are some examples of social media management systems. 1. Hootsuite The free version of HootSuite allows you have the ability to manage a total of five accounts  from Twitter, Facebook, LinkedIn, Foursquare, Ping, WordPress, MySpace, or Google Pages. You are allowed one admin to control those accounts. But when it comes to monitoring, you have the ability to stream search terms, hashtag feeds, and Twitter lists as well. You can monitor up to ten streams per tab and have 20 tabs on your free account.   2. Google Alerts Set up Google Alerts for a daily delivery of feeds to...

Learn More
Page 30 of 59« First...1020...2829303132...4050...Last »