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Negative Keyword Discovery

Posted in Paid Per Click

Most PPC Campaigns cost far more than they need to, because advertisers are paying for clicks that never deliver. Some sources estimate that advertisers who use broad and phrase match without negative keywords are wasting up to 30% of their budgets. When conducting pay-per-click (PPC) ads, it’s important to determine your most profitable keywords and use them by creating relevant ad groups, text ads and landing pages. This allows you to draw in all those potential customers who are searching for your offerings in Google. When people click on your PPC ads and subsequently buy your products or services, you see a return on your investment in search advertising. Which Match Type Do I Use? Creating a negative keyword will ensure that your ad doesn’t show for that particular term – consider using negative keywords as a filter not to show your ads. Negative keywords are useful when applying phrase, modified broad, or broad match, as opposed to exact match, which only matches your ad to an exact keyword phrase you specify. When using broader match types, your keywords are matched to multiple variations of a phrase, not all of which will be logical extensions of the phrase you’re targeting, and not all of which will be pertinent to your business....

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Penguin Update 3.0

Posted in Google Analytics

Google’s latest Penguin algorithm rolled out on October 5th, 2012 affecting a surprisingly small number of SERPs. Penguin is by no means the only update happening recently, and it’s possible that any changes seen in website traffic around this time could have been attributed to the Exact Match Domain (EMD) update on September 28th, the Google Image update on September 29th, or the most recent Panda rollout, which has been ongoing from September 27th through October 6th. To determine whether your site was impacted by the most recent Penguin update, compare your traffic results from Saturday, October 6th to other Saturdays both before and after this Penguin update. Because the data refresh was announced and rolled out within a single day, any changes – whether positive or negative, it should have been immediately apparent. If you experienced a decline in traffic, it’s possible that you were among the sites affected by this most recent update, hough if the decrease wasn’t significant, you’ll want to monitor your analytics to determine whether your drop was a fluke or something that can be tied to this recent Penguin refresh. On the other hand, you may have also seen an improvement in your traffic stats as the result of consistent “clean-up” efforts after having suffered...

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How Does My Business Benefit From Infographs

Posted in Social Media

What Are Infographs? Infographs are graphics that contain information to portray the message across to the targeted audience. What Do Infographs Do? In content marketing, the articles written are a way to capture the audience. Infographs can also do this by presenting design and graphics. Sometimes, articles are hard to understand, and writers will use infographs to tie the ideas of the content together. Infographs also contain stand-alone content. Their entire purpose is to share a snippet of information that is seen and not read. The idea is to make data visual, and in doing so, the work of marketing becomes graphic in nature. Are Infographs Effective? Infographs are not very effective with consumers but work really well with educated audiences because those readers typical scan articles for facts. What Are The Alternatives? Datagraphics or pictographs can all be used to support either a pictograph or content marketing. Think about how these units might be used to enhance social media campaigns. If we consider the top social media sites than it becomes easier to see how effective infographs can be to marketing campaigns. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation quote....

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SEO Strategy For Startups

Posted in Search Engine Optimisation

Assessing Competitors & Traffic Potential Whenever launching a new site, start examining your competitors. Consider using URL into Quantcast and discover the amount of visitors of your competitors per month. Next, plug the URL into Open Site Explorer and take a quick look at how many links and root domains they have, as your aim will be to beat them on these.     Keyword Research If a competitor has 334 root domains and 1,264 total links, which gives them a ratio of 3.78 links per root domain, this is quite good, as you would want to keep your site between 2 and 3 links per root domain. Take a look at the anchor text my competitor is using in its backlinks and search for those exact terms to see how they’re fairing in the search engines. Puppies – 61RD*/166L** with this anchor text.  Not ranking page 1.  9,140,000 searches per month***. Puppies for sale – 38RD/83L with this anchor text.  Ranking page 1.  3,350,000 searches per month. Dogs for sale – 61 with this anchor text.  Ranking page 1.  550,000 searches per month. Puppies for sale dogs for sale – 24RD/41L with this anchor text.  Not ranking page 1.  58 searches per month. Dogs for sale puppies for sale – 17RD/20L with this anchor text.  Not...

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Exclude IP Address In Google Analytics

Posted in Google Analytics

Are you tracking the performance of your website using Google Analytics? Yes? Perhaps you should think about creating a filter to exclude your IP address to see your website’s true performance. So how do I exclude my IP address in Google Analytics, this article will show you how to do so. What is my IP Address? Are you using a Mac? You can find your IP address from the Mac System Preferences: From the Apple menu pull down “System Preferences” Click on the “Network” preference pane Your IP address will be visible to the right, as indicated in the screenshot below         Alternatively, there are several websites that can determine what your IP Address is, try myipaddress.com Create A Filter in Google Analytics 1. Click the Admin tab at the top right of any Analytics page. 2. Click the account for which you want to create the filter. 3. Click the Filters tab. 4. Click + New Filter. 5. Enter a name for the filter. 6. Select Custom filter 7. Filter Field: Visitor IP Address 8. Filter Pattern: For example, if the single IP address is 176.168.1.1, then enter 176\.168\.1\.1. For example, if the range of IP addresses is 176.168.1.1-25 and 10.0.0.1-14, then enter ^176\.168\.1\.([1-9]|1[0-9]|2[0-5])$|^10\.0\.0\.([1-9]|1[0-4])$ Click Save changes. Consider hiring a Melbourne marketing expert for...

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