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Top 5 Companies In The Digital Space

Posted in Social Media

  1. Coca Cola You may have heard about Coca Cola’s new “Content 2020”, where the global giant is seriously focusing on the power of content marketing, which aims to double the company’s sales by the year 2020 through the use of effective content marketing campaigns. Content marketing is the way of the future, but it must be managed appropriately to be effective. For more details on how Coca Cola has progressed with Content 2020, watch part 1 and part 2.   2. AMEX American Express is leveraging the value provided by industry experts on its Open Forum website. Open Forum is a collaborative website, on which American Express invites guest authors from a variety of sectors to share their business knowledge and wisdom. The result is a content rich mega-site that’s popular with the search engines – all created without American Express needing to shell out cash to content contributors. Good marketing content draws on a range of user-generated sources to both grow online communities and minimise financial investment.     3. Old Spice Old Spice understands viral marketing, as the meteoric success of the company’s recent “The Man Your Man Could Smell Like” campaign demonstrates. Old Spice is maximising their opportunities on Facebook, making use of customised apps, full-layout featured promotions and frequent, engaging...

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Arnott’s Shapes New Summer Campaign Sizzles

Posted in Product Exposure

Arnott’s Shapes has launched a new TV campaign introducing the new Shapes Sizzling Summer range. The TVC celebrates the love Australians have for licking the flavour of their Shapes biscuits, and sees four guys taking this to the extreme. If your considering putting together a TVC or a viral video, consider hiring a Melbourne marketing expert, contact Milkshake-factory.com for a FREE no obligation quote.  ...

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What Are The Best Keywords To Use For SEO

Posted in Search Engine Optimisation

The web is growing at a rapid rate, the number of unique domains created in 2011 was over 50 million. New websites have difficulty ranking for popular, high-volume keywords for two primary reasons: New websites don’t have authority. Your site’s authority depends the age of your domain and inbound links. High competition for popular keywords. More sites are competing to rank for more popular keywords, so your site authority is even more important if you want to rank on the first page. If you have a new website and you want to rank for a popular keyword, you’ll have to prove your site’s worth to Google first. Here are some tips for getting there: 1. Targeted Long-Tail Keywords Long-tail keywords have lower search volume than head terms. However long-tail keywords are much less competitive to rank for. For example, a new website has little chance of ranking for the head term “marketing” but would have much better luck with a niche keyword like “small business marketing melbourne” as fewer websites are competing to rank. 2. Use Relevant Content Your content marketing strategy should follow naturally from the type of business you run, the types of keywords that your prospects use, and where your expertise lies. 3. Link Building Techniques Google is in...

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What Are META Keywords, How Do I Use These To Improve My Small Business?

Posted in Search Engine Optimisation

Meta Keywords is part of meta tags, that are a list of comma-separated words included in the HTML of a Web page that describe the topic of that page. When search engines first emerged in the 90s, meta keywords were one of the primary components used by search engines to categorize and rank websites. Meta keywords still offer benefits to small business websites, more-so with second-tier search engines like Yahoo! and MSN, and potentially even when Google evaluates landing page relevancy for Quality Score. Ensuring your meta keywords are relevant to each page is crucial for their success. Meta keywords are just another little thing you can do to try to stay ahead of the competition and get your website seen by more people. MSN and Yahoo! may put more emphasis on meta keywords, but Google may no longer index them. However, even if you’re not actively running paid campaigns on MSN or Yahoo!, you still want your website to display in organic results. Beware Of Meta Keyword Stuffing Many marketers recently started “stuffing” meta keywords with popular search words and phrases, diluting the keyword accuracy. As a result, search engines continue to alter their algorithms to put less emphasis on meta keywords for SEO, but it’s unclear if they were removed from...

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What Are SERPs?

Posted in Search Engine Optimisation

What Are SERP? We identified SERP as a search engine results page, which means that SERPs are a list of web pages. There are three elements to SERP: Search or Query – keywords that the user types in to search, for example melbourne marketing. Organic SERP Listings – These are the “natural” listings of webpages, ensuring that the query the user searches for produce the most relevant site. Paid SERP Listings – These are advertisements, or “sponsored links.” You can have your ad displayed here by launching a pay-per-click search campaign, and by ensuring that your maximum CPC bids and Quality Score allow you to secure a high enough ad position for the keyword you’re targeting. What Does SERPs Mean To My Business? Ranking your small business website on the most appropriate SERP position will determine the success of your website or ad. Consider the following: Approx. 68% of searchers select a result on the first page of search results Approx. 40% of searches select the first listing result Improving SERPs is difficult. Generating better search engine optimization ranking for competitive keywords is often as complicated as it is profitable, and buying better paid SERP position can be expensive, as you are being charged more money for higher SERP positions. Ideas On How To Improve SERP Rankings? Below are small business ideas on how to...

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