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Google Adwords Principles

Posted in Paid Per Click

What is Google AdWords? Google AdWords uses a paid search advertising model, in which users bid on the keywords they want to have trigger their sponsored ads. The ads are then displayed alongside search results on Google when someone uses one of your keywords in their search query. The relevance of your ads appearing in search queries depends on which keywords and match types you select. What Are Quality Google Ads The various elements that determine a successful Google ad, two importance elements are: Relevance – Relevant AdWords keyword lists, tight AdWords keyword groups, and proper ad text. Quality Score – Google’s rating of the quality and relevance of your keywords and PPC campaigns. Relevance & Quality Score also play a role in the Google Display Network where AdSense technologies are used to figure out what ads to show on what pages through-out the Google display networks. What Is Good Quality Score In AdWords? Google’s AdWords Quality Score is a grading system that judges your ads and gives you a “score.” The AdWords Quality Score is determined by several elements: Relevance of ad copy to the keyword Relevance of the ad to its corresponding landing page CTR click-through rate Historical account performance Having a good AdWords Quality Score is essential to a successful AdWords campaign, as it provides: Lower costs –...

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What is mobile marketing?

Posted in Mobile Marketing

Mobile marketing, which is part of social media marketing or smm, is anything that can be seen on mobile devices such as SMS or MMS text message subscription promotions, ads located within Apple and Android apps, QR codes deployed exclusively for smartphone users and more. Initially applied only to smartphones, the recent proliferation of tablet computers and netbooks has led to additional channels for the delivery of mobile marketing messages. SMS/MMS Text Messaging SMS and MMS subscriptions are the mobile equivalent of email marketing. Typically, you encourage someone to opt-in by asking them to text a code to a certain number, which gives you permission to follow up with them via text message. In-App Advertisements Many apps are offered for free through the Apple and Android app stores as long as the user agrees to sit through banner advertisements that appear throughout the app. In-App Purchases Consider In-App Purchases such as Groupon, which enables purchases of the deals within its group buying discount program to be completed via mobile app. Many other In-App Purchases make recommendations for stores and products based on the smartphone user’s proximity to their location (GPS smartphones). QR Codes QR codes can be used to share information, promotions or redirect users to websites when read with a QR...

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Add Your Business To Local Directories

Posted in Social Media

Many online businesses are already listed on Google Places, Yahoo! Local, DexKnows, YellowPages, and a number of other local business lists. Create a Facebook fan page or group. As people become fans or join the groups, their friends and family will be exposed to your brand. Below are a few tips to take advantage of your listings: 1. Show Photos Publish photos of outside and inside of your store. Show anything that reflects the experience you want your potential customers to have in your business. 2. Populate As Much Information Remember to make a list of all the sites you list your business, as you add more information to local listings and websites, whenever you change your hours or prices, you know exactly where to update the information. Be sure to include contact information, locations, and hours. 3. Show What You Sell Your potential customers are looking for something specific, and they want to know if you can help them or not. Be direct about what you are selling: post a menu, identify brand names and product or service items you offer. If you have testimonials, publish these also. 4. Encourage Reviews Most online listings allow people to rate your business. Know what people are saying about your business,...

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How Do I Optimise Google Places

Posted in Social Media

Google are constantly working on perfecting its algorithm so that people can find what they need without struggling too much with the searching process. Google Places, previously called Google Local Business Center, is a free service that offers business owners a chance to get listed on Google with the help of the location of their business. Google Places offers lots of features that allow business owners to interact with their customers, post immediate updates, and give detailed information about their services in one place. Google Places is a free service, all you need to do is to follow their 12 steps to create the complete listing such as learning the guidelines, adding a description of your business, adding photos, videos, etc. You can’t have multiple business listings, however, you can just list your different locations of business or different services you offer under your one listing. If you live in the US, you can advertise with Google Tags for $25/month. You get a 30-day free trial to advertise on Google and Google maps through Tags. To optimise your Google places, you need to think about keywords people will search. Ensure you update all your titles, URL, tags, and descriptions. If you want to get high rankings, you need a full profile,...

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Key Elements In Marketing

Posted in Brand Identity

Engage Find ways to communicate and capture your audience. Remember to come across as a person and not as a corporate business. Optimize Conversion Conversion optimisation isn’t really about improving just one conversion rate, it’s about improving many conversion rates. As a visitor turns into a prospect, then into a customer, and then ideally into a repeat customer, there are many steps along the way. Each one will have an important rate for you to consider. Understand SEO Ensure you follow and understand conversations, SEO, inbound links, and PageRank. Stay Legal Ensure you know where you stand legally and how to represent yourself online. Don’t forget about the little things, like copyright notices and double opt-in email lists. Your site should have a Digital Millenium Copyright Act Notice that allows people to contact you, or your service provider, if they believe there is anything infringing on your site. Keep in mind that these recommendations only scratch the surface in terms of marketing elements. If this all sounds too complicated, consider hiring a Melbourne Marketer, contact us for a FREE no obligation...

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