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How Can My Business Benefit From Using A QR Code

Posted in Mobile Marketing

QR Codes have taken off globally and are still gaining awareness in Australia. The black and white graphical barcode allows marketers to pass on additional information including text, images, and HTML pages  to anyone with a QR code reader. QR code readers are available on any smart phone as a downloaded app. Melbourne Marketers are getting the most of the QR code campaigns and these include:     Add your QR code to your Twitter profile picture. Add your QR code to your Facebook Timeline cover photo Add your QR code on the background of your Youtube channel Add your QR codeOn your printed business cards Add your QR code on your company’s printed marketing materials Add your QR code on product labels Add your QR code on your tradeshow displays Add your QR code on your shirt or jacket, or pants or other item of clothing. Add your QR code to your email newsletter list Add your QR code to your LinkedIn profile Add your QR code on a billboard Add your QR code on your physical mailing packaging Keep in mind that these recommendations only scratch the surface in terms of the use of QR codes in marketing campaigns. If this all sounds too complicated, consider hiring a Melbourne Marketer, contact us for a FREE...

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Why Isn’t My SEO Strategy Working?

Posted in Search Engine Optimisation

Are You Using Outdated Strategies? SEO best practices change every day because Google and the other search engines are constantly updating their algorithms. Read more on Getting Your SEO Right. Is Your Website Relevant? To win Google’s attention, you need to have a strong social media presence and demonstrated user engagement on your site. Read more on how to get more traffic to your site. No Google Analytics or Goal & Funnels Installed? Google Analytics and goal tracking programs give you all the information you need to determine what’s working and what isn’t working on your site. Read more on Google Analytics Principles. Too Much Competition? If your competing against aged sites carrying well-known brand names, you may ultimately find it easier to generate website traffic using alternative techniques like content marketing or social media marketing. Narrow Keywords If your chosen keyword phrases that are too narrow in their subject area reach such as “women’s blue shoes for sale,” you wont see high search volumes initially. Read more on steps to take on conducting keyword research. Keyword Search Volume Not Enough Keyword search volume is tricky to measure accurately, read more about keyword research and competition. Failures In Link Building In the recent Google updates, Panda and Penguin, it’s important to...

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Best Colours To Use For Blog, Landing Page Or Website Design

Posted in Website Design & Development

What’s your favourite colour? Many believe mine would be purple or blue by looking at my website. But it’s not, it actually black and white. However these are not colours to a graphic designer. How about yourself? Love red? Why not throw a little red over here, or you think yellow looks good next to red? How about a border of yellow around your navigation panel. Unfortunately, paying so little attention to your colour selection does have an affect your business and website. Different colours tend to evoke different feelings subconsciously, it is an emotional and psychological impact. By understanding these colours, you can select the most effective colour scheme for your website. Black Black is a somber colour and people frequently associate it with the dark side or evil. However, it’s also a color that represents authority and intelligence. Consider black when you want to convey the seriousness of something on your website. White White is frequently associated with symbols of purity and cleanliness. In some contexts, the colour white represents new ideas, whiteboards and blanks slates. Red Red is an energy colour and also represents heart pumping blood. Red is also great for attracting people’s attention, but use it sparingly. Imagine being surrounded by red,  your heart will start...

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How Do I Improve My Landing Page Conversions

Posted in Paid Per Click

The aim of a having a landing page is to get potential customers to your site. But you wouldn’t have a landing page if you didnt want to make any conversions. And if your site isnt converting, below are some tips to help you get more conversions. 1. Split Testing Split testing is a great way to determine what is working for your landing page, as you will make decisions based on the data these tests provide. Split testing refers to the process of running different landing page options against each other in order to improve the effectiveness of a page. For example, using an A/B split testing script, you could create two separate versions of your landing page with different headlines and have them served up to different visitors randomly. The headline that resulted in the most conversions would be determined the winner, allowing you to make page improvements based on data – not assumptions. Understand how people are looking at and clicking on things on your website. Test two different versions of a page at once with split testing and get concrete answers on what works and what doesn’t. A/B split testing refers to tests that pit one variable against an alternative , for example, testing colours on the...

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Steps To Take When Conducting Keyword Research

Posted in Search Engine Optimisation

Conducting good keyword research is important for your business success online, as search engines index these keywords upon search results. Below are tips to help you improve your keyword research and find the right keywords for your website’s success. Keyword relevance – When you analyze a Top 10 and see results that don’t contain your keyword in context, that’s a good sign that no one is currently trying to rank for your keyword and that it will be relatively easy to take the top spot yourself. Number of backlinks – Consider the number of backlinks pointing to the root domain and the number of backlinks pointing at the specific page listed in your target SERP. Seeing a low number of backlinks pointing to a sub-page indicates that the site isn’t really optimized for the keyword you’ve chosen, leaving it open to better-optimized competitors. Type of site – Ranked sub-pages are more content rich and likely to knock out SERPs such as Amazon product pages, Yahoo Answers etc. PageRank – Although much has been said about the decreasing value of Google’s PageRank, it’s still a ranking factor, and the fact remains that it’s a lot easier to compete with a PR1 site than with a PR4 or PR5 page. Site age – As with PageRank, site age as a...

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