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Profiting From Your Blog

Posted in Content Marketing

Below are some ideas for you to consider while in the market for a new advertising strategy for your blog. 1. Amazon Affiliate Links If you have a product to sell there are exceptional affiliate opportunities for you to market. Consider placing Amazon affiliate links at the bottom of a post rather than Adsense, as affiliate sales often have considerably higher payouts than a pay-per-click form of advertising. 2. Write Paid Reviews Advertise your interest in writing paid reviews for new products and other blogs in your niche. Setup a review button with a direct link to pay via PayPal. Allowing an advertiser the opportunity to pay immediately will often drive more sales on impulse alone. 3. In-text Advertising Many bloggers are realising there are profits from this form of advertising. One of the most popular companies providing this is Kontera, so they are a good place to start. 4. Selling Text Links Many small blogs tend to sell one sponsored blogroll link for between $5 and $15 dollars per month. As your traffic increases you will have the ability to demand larger amounts for these placements. Remember that above is only some of the options available to you. If your looking to improve your website, consider hiring a Melbourne Marketer, contact...

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Blogging Essentials

Posted in Content Marketing

1. URL Text Your SEO improves when your URL contains specific search terms, instead of a jumble of characters or numbers. You can change your URL format in the settings of your blog. 2. Title Tags Titles of your pages not just the H1 tags, need to be catchy and need to contain keywords also. 3. Sub-header Tags Subheadings such as H2 and H3 help users navigate your page, and they help search engines see what is important. 4. Meta Description The meta description is for a description, not for keyword stuffing! You should also pay attention to the description for social media reasons. When a link is shown in Facebook, the title, an image, and the meta description will be shown. 4. Images and Multimedia Include images and multimedia engage users once they are on your page and it also helps your SEO. Name your images with applicable keywords so that they can count toward your page’s ranking, as well as ranking in Google image search. 5. Description Tags on Multimedia Once you add multimedia, make sure you add descriptions! Alt tags are important for SEO and search engines to be able to understand the content of the image or video. Plus they create more opportunities for you to...

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Recommendations For WordPress Plugins

Posted in Website Design & Development

There are soo many WordPress plugins you can use to assist you with your website, below are a few we have selected based on usability, management, SEO and social elements. Usability W3 Total Cache and WP Super Cache Caching your pages allows your server to serve them much faster. w3 Total Cache has a history of providing great speed and stability, whereas WP Super Cache requires very little customization. Yet Another Related Posts Plugin Display related posts from your blog below each post. Considers titles, content, tags, and categories, and displays more or fewer matches depending on how many match the post well. Management WP-PageNavi Instead of showing last page and next page, WP-PageNavi creates improved page navigation that lets users jump around between pages. CMS Tree Page View This handy plugin allows you to create page hierarchies, where you can drag and drop your pages and add new ones. Editorial Calendar This handy plugin allows you to schedule future posts with drag-and-drop ease, and get a quick overview of what is going to be posted when. SEO All in One SEO Pack The most popular SEO plugin is All in one SEO. Set default meta tags and customize titles and descriptions. SEO Ultimate Similar to All in one SEO, SEO Ultimate...

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How To Improve Site Speed

Posted in Website Design & Development

To learn more about how to improve page load times, below are some simple tips you could consider: Google Webmaster Tools and Firebug Site Performance To test your page speed performance log into Google Webmaster Tools and navigate to your site’s profile, click on “Labs” and then click on “Site Performance.” Alternatively, you could download Firebug from Firefox Ad-ons for more advanced page speed information. Once the add-ons are installed, navigate to the page you want to analyze, open Firebug and then click on “Analyze Performance” under the “Page Speed” tab. Items with a yellow triangle are things that could be improved and the red circles represent items that should be fixed immediately.                     Google Page Speed Service Testing To get a feel for how fast your current site is, as well as how much faster it could be using the Page Speed Service, visit http://www.webpagetest.org/compare, enter your site’s URL and click “Start Test”. The test may take a few minutes to complete, but once it’s done, you should see something like this:         If your site is performing poorly, the following recommendations could assist: Install Caching Plugin If your site is running on WordPress site, use a web site caching plugin to...

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