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Advanced Link Building Tips

Posted in Search Engine Optimisation

Link building is vital when improving your website’s performance. Below are recommended link building tips, try these and let your site’s performance grow.  On-Site Link Building Check internal links­ – If you aren’t yet maximizing your internal link structure, address these elements before seeking inbound links. 404 links­ – If inbound links pointing at your website result in 404 pages due to moved or deleted content, set up 301 redirects to point these links (and their corresponding link juice) to a current page on your site. Use TYNT plugin – The TYNT plugin automatically appends a link back to your site onto content that’s been copied and pasted from your pages to another website.  It’s an easy way to secure links from those who would have otherwise stolen your content. Deep Link Building Conduct competitive research – If you’re running out of ideas for link prospects, take a look at your competitors’ link profiles using tools like Majestic SEO or the Open Site Explorer to identify more options. Updated content on external sites for links – Monitor the SERPs for your target keywords regularly, looking for high ranking results that contain out-of-date information. Build deep link building – As you’re building links, look for opportunities to link directly to the deep pages on your website.  Doing so...

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How To Audit A Blog

Posted in Content Marketing

There is a high volume of blogs out in the digital space, with so many different advice-giving articles on the subject out there that it can seem nearly impossible to piece together the latest blogging best practices. Below article features how to conduct a blog audit process and could be used to improve your own blogs. 1. Content Quality Blogging is a highly-personal, text-based medium, so the first thing to look for is the content quality of the site. To evaluate the quality of a blog’s content objectively, there are a number of factors to consider. A blog must deliver content that’s informative and engaging, while providing some sort of differentiation from other site’s in its niche. Average Length Of Posts – There is no required length for blogs, but the standard is 500 words. Keeping your blogs to 500 words enables you the opportunity to get your content indexed for particular keywords within the SERPs. Range Of Topics Covered – If you have chosen a specific niche to blog about, look for any missing holes or unanswered questions that arise from past blog posts. Engagement Factor – Engaging the reader is vital, ensure that your writing styles are making the user read more. Invest more time in the future on making your content as...

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How Do I Increase Conversion Rates?

Posted in Paid Per Click

  Whether your small business is selling software, inventory, or a newsletter subscription, improving your conversion rate is the only guaranteed way to make more sales. Below are some recommendations to help you increase your conversion rates. 1. Certifications Show that you are certified, as accreditation does matters. Show icons such as PayPal, Google Places, Yelp, or Yellow Pages listings. 2. Policies Create a privacy policy and a set of terms and conditions, this needs to show your customers that their concerns are valid and you respect them and their data. 3. Finer details Pay attention to the content posted, and look for broken links, misspellings, and sloppiness. 4. About Us What made you go into this business? Why is it worth it? Who are you, anyway? When people visit your “About” page, that’s what they want to know, dont be vague. Include a picture of yourself, and relevant employees. 5. Contact Us Information The more ways people can contact you, the better. Forms are great but also include an email address and phone number. 6. Share Information Blogs are great for establishing expertise, because they are a way to show people you know what you are talking about. Tutorials, whitepapers, and videos all help people understand who you are...

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Measuring Social Network ROI In Google Analytics

Posted in Google Analytics

Referring Sites Tracking social media traffic from Facebook, Twitter and other social networking platforms can be easy. Head to Google Analytics and click on “Referring Sites” under the “Traffic Sources” and “Sources” section. Here you can see which social networking platform is driving traffic. If Facebook is shown, then this means that you should invest more Facebook advertising over any other. But if visitors from Twitter are converting into buyers at a much higher rate than traffic from Facebook, such as 20% of your Twitter visitors, you will need to investigate in the conversion value. Conversion Rates The best way to determine what percentage of visitors from social networking sites are performing your desired action such as buying a product, subscribing to an email list, contacting your for more information, is to use the new Google Analytics Event Goals. Step 1 – Set up an Event Goal for the specific type of conversion you want to track. For example, if you want to track product sales by visitors from social networking sites, you’ll need to enter the URL of the landing page that a buyer reaches after completing a purchase. Step 2 – Create a custom segment to define visitors that arrive on your site from social networking sites. Within each custom...

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Google Analytics Principles

Posted in Google Analytics

Google Analytics is a powerful and important tool for any business in Australia. To better understand Google Analytics consider the below when starting your new website. 1. Overall Visitors To view your overall visitors, log in to Google Analytics and click on the “Audience” heading in the left-hand sidebar.  The default “Overview” will provide total visitor counts for the last month or you can change the period you wish to view. Overall visitor counts don’t paint a realistic picture of the quality of your traffic – it’s entirely possible to attract more of the wrong type of visitor, artificially inflating these numbers.  Keep an eye on this statistic, but be sure to pair it with some of the related metrics below for a more complete understanding of the quality of your traffic.             2. Bounce Rate If a visitor arrives on a particular page on your website and leaves, this is called a “bounce” rate. The lower bounce rate, the better it is, as this indicates that visitors are engaging with your site and finding value that encourages them to stay. Pay attention to overall bounce rate and the bounce rate of specific pages.  Visitors who are arriving on your home page and then leaving obviously...

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