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Setting Up Goals & Funnels In Analytics

Posted in Google Analytics

Google Analytics is a powerful tool businesses use particularly to set goals and analyse websites. To help you set up these goal, below is a guide on how to set up goals and funnels in Google Analytics. The “event” goal set is new to Google Analytics which enables you to collect even more types of data about your visitors’ interactions with your website.  With the addition of event goals, this brings the total number of goal types within Google Analytics to four: URL Destinations – These conversions are triggered whenever a visitor reaches a designated destination URL; for example, the “Thank You” page following a purchase, download or opt-in list signup. Time on Site – These simple goals measure the overall amount of time each visitor spends on your website, enabling you to make changes designed to keep visitors engaged for longer periods of time. Pages per Visit – Similarly, these goals let you set a target number of pages per visit for each reader that lands on your site.  Improving this metric increases engagement and lowers your bounce rate, which may have a positive impact on your search engine rankings. Events – These goals allow you to monitor more complex elements of visitor interaction on your site, including the time spent watching...

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What Is Google Website Optimiser & How Can It Help You

Posted in Search Engine Optimisation

Google Website Optimizer is a free tool you can use to carry out split tests on your website. Split testing allows you to compare specific elements on your site’s pages in order to make your overall website more effective. For instance you would want to test  “Headline A” over “Headline B” to determine which headline engages more clients. Using a split testing script like Google Website Optimiser, you create two versions of your page featuring different headlines. After uploading your new page and validating your script, Google Website Optimizer will launch both versions of page in random order as people visit your site, allowing you to determine conclusively which headline variation is more persuasive to your readers. Using A/B Split Testing or Multivariate Testing In the example above, we are wanting to test Headline A against Headline B, where all other elements on the site remain constant, this is know as “A/B Split Test”. Generating results with A/B split testing can be extremely slow, as there are an unlimited number of variables on your site that you could test, only performing one split test at a time means that it could take a while for you to hit on the variables that lead to the biggest improvements in your website’s efficiency. Multivariate testing is the...

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Organic SEO Tips

Posted in Search Engine Optimisation

Many Melbourne marketers or digital marketers will advise that the top performing companies online understand organic SEO and how to optimise every web page, post, tweet, video, and back link, to ensure they maintain their competitive advantage. Google regularly makes updates to their algorithm which affects the ranking of websites worldwide. Keeping up to date on changes within Google, Yahoo, Bing and others as well as making the relevant changes to your organic SEO strategy can be a huge responsibility. Most businesses don’t have the knowledge, time, or man power to see organic SEO success, why not chose a freelancer marketer to assist with your organic SEO success? Below are quick tips that can assist with your organic SEO success.   1. Create Blog Create a blog and update it regularly with relevant content, targeting your target audience. Google owns Feedburner so utilizing their RSS service is a good idea. Integrate keywords into your blog title and body. 2. Active social media presence Google loves Twitter, YouTube, Facebook, LinkedIn, etc The key here is listening to your target audience and engage, so you know what they want and what they think of you. Facebook and LinkedIn are both opt-in systems so if used properly they can become your most targeted...

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What Is Your Quality Score?

Posted in Paid Per Click

Business Marketers in Melbourne would tell you that a quality score is Google’s way of calculating each of your keywords importance to what you’re doing. It measures how relevant your keyword is to your ad text, to a users search query, your landing page, how fast your website loads, what keywords are on your landing page and a variety of other factors. The following tips could help you improve your quality scores and get more conversions. How To Check Your Quality Scores You need to know if you are bidding on a keyword that has a quality score of 1 out of 10, and you can find this out by: Sign into your Adwords account. Select the campaign that you’re working on. Click the Keywords tab. Click on Columns in the toolbar right below the Keywords tab that you just clicked. Click Customize columns. Select the Qual. score box, you will see a little check mark after you have checked it. Click Save when you’re done. Now you should see the quality score. Make AdGroups Tightly Themed Having all your keywords in tightly organized keywords will help you to get much better quality scores. Try to have 2-5 different keywords in each AdGroup. If one of your keywords doesn’t match the other keywords in the AdGroup...

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What Are PPC Sitelinks?

Posted in Paid Per Click

PPC Sitelinks can change the way your audience perceives your business. Make efficient use of Google Adwords and create more effective campaigns, by knowing exactly what your customers are searching for. Sitelinks is one major way in which you can increase referrals to your site. Google anticipates an increase of about 30% in Click Through Rates (CTR) if you choose to show site links in Google AdWords ads.     When creating your Adword campaign, center on the different cycles of consumer behavior, such as “Buy,” “Learn,” and “Browse.”   For instance, the top shows how paid site links are shown, the one following it is the SEO site link. In both cases, you can see a number of options like “Mobiles,” “Books,” “Electronics,” and “‘Home Appliances” that are available.     Use keywords that directly associate with your business and the needs of your customers. For example, if someone is looking for “cheap digital cameras,” and he finds a site link titled “Cheap digital cameras” directly in the AdWords’ ad, he is more likely to click through.   Melbourne marketers recommend that by having these options, searchers can directly choose which page of the site they want to visit, instead of maneuvering through all the pages in a...

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