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What is Google AdWords Display Network

Posted in Paid Per Click

Brand exposure is an important part of online marketing, and having your online ads displayed across thousands of websites that are relevant to your business can truly be one of the best ways to get your brand known to a wide audience. Google Display Ads allows advertisers to create all types of ads such as text, image, interactive and video ads, and place these ads on websites that are relevant to what you’re selling. Google Display Network lets you place ads on a variety of sites and blogs to reach more potential customers. Google’s Display Network has a massive amount of traffic and conversions, which generally makes it a great source for advertisers. However, conversions are a lot less when compared to Google’s Search Network. Below are some tips on how to ensure you’re getting the best results possible from your display campaigns. Even a little tweaking and optimising your campaigns can ensure your getting the best results. 1). Target Contextual campaigns is great for gaining exposure on a huge variety of sites that have content relevant to your keywords. Having placement-specific control over things like CPC bids, ad copy, landing pages etc. is vital in seeing success. 2). Text Ads Search and display campaigns are two very different methods of advertising. People...

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What Is Link Building?

Posted in Search Engine Optimisation

Quantity and quantity of inbound links pointing at a website are key elements to search engine results page rankings. The following rules can assist you improve your SERPs rankings and will help keep your site out of the Google sand box and avoiding other Google penalties. 1. Content Needs To Attract Links Naturally Existing backlinks earn high SERPs ranking points, as these get people onto your site naturally. To avoid over-optimisation penalties, you can still emulate natural-looking backlink profiles by pursuing links from a variety of different sources. 2. Try Not To Acquire Links Too Quickly The rate at which you acquire links – also known as your “link velocity” – matters to the search engine ranking algorithms.  If you attempt to generate too many links too quickly (before your site has been established as trustworthy by the search engines) you risk triggering penalties that could land your website in the Google sand box. 3. Avoid Buying Links Instead, stick to paid link building efforts that have been proven safe and confer an advantage beyond a simple rankings boost. 4. Be Aware of Google’s Bad Neighborhoods Google are tight-lipped as to what constitutes a bad neighborhood. Avoiding pursuing links from adult websites, thin content sites, sites that use black...

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Getting Your SEO Right

Posted in Search Engine Optimisation

Get SEO right and avoiding Google penalties requires a full understanding of SEO. Below are key elements to better understand SEO: Determine your medium term digital strategy Increasing customer rankings and conversions Managing search engine penalties and algorithm changes Analyzing on-page factors to make sure every area of the site optimized Providing direction to content creator to improve the site’s content quality Working closely with the team’s data/analytics person to focus on enhancing areas of high traffic and improving areas of low traffic Launching on-site split tests to measure improvements in conversion rates based on website changes Working with developers to be sure the site’s backend is optimized (including making improvements to load times, adding “rel=” tags and rich snippets, etc.) Carrying out effective internal linking campaigns Making improvements to the website’s overall structure (typically only an issue on large site SEO) Link Builders The process of building inbound links to your company’s website is a hugely important SEO priority, but when handled inappropriately, the use of devalued or low quality link building techniques by inexperienced workers can lead to search engine penalties. Here’s what to look for in your next link building hire: Knowledgeable about competitive analysis techniques (that is, the ability to identify link sources based on competitors’ backlink profiles) Able...

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What Is Cross Channel Marketing?

Posted in Brand Identity

There various methods of cross channel marketing such as the web, email, SMS, and mobile apps. Social media such as Facebook and other social media marketing efforts must take into account that prospects could be accessing your stream from a desktop computer’s Web browser, a smart phone’s mobile app, or a tablet that may utilise either or both of these methods. These mediums have their benefits. Facebook brings in the most responsive subscribers to your email marketing list, while your blog brings in subscribers that are mostly seeking freebies. Google pay per click ads delivers a high amount of Web traffic that requests further information, while SMS marketing focus on lists brings in prospects who are ravenously ready to buy ASAP! Cross channel marketing helps you reach your target audience more effectively. Yet you should always keep an eye on other channels and other media through cross channel marketing. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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What Is Bing Links Explorer?

Posted in Search Engine Optimisation

The ability to explore link information for any domain is back! Dive deep with this beta tool which allows you to explore links associated with any domain. Simply enter a URL and the tool will supply a list of known links pointing to the specified destination. The default setting will be to display external links pointed at the specified URL, though this can be switched to show internal links as well. To access the Bing Link Explorer tool, you’ll need to have a Bing Webmaster Tools account, or simply set one up http://www.bing.com/toolbox/webmaster. Once you’re inside, use the “Diagnostics & Tools” menu from the left-hand sidebar to access the “Link Explorer” feature. You’ll find a few different options to play around with: URL – In the first search field, enter the URL (either a root domain or a sub-page on your site or your competitor’s) that you’d like to explore. Filter by Site – By default, Bing’s Link Explorer condenses your link results so that only one link from a given website result is displayed. If you want to see all the backlinks that are coming in from a specific root domain, enter that URL into the “Filter by Site” option. Anchor Text – If you want to analyze your current anchor text distribution, enter...

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