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B2B Influence On Your Target Market

Posted in Brand Identity

If you are in the business of selling to other businesses (B2B Marketing), how do you target key influencers in your market? Milkshake-factory has identified ways to connect with key influencers: 1. Building Your Network | Network = Networth Build your business network where you wish to do business. There is no point in hammering away and trying to achieve over 10,000 Twitter followers in the UK if you want to do business with small businesses in Melbourne. Review your social media network, as you would if it were your database, and see whether you’re targeting the right business in the right region. Then search to connect with more businesses like them. 2. Analyse Key Target Market Segments Influence your customers and prospects in your “target market” to consider using, reusing, trialling your products and services. Most small businesses have a gap between their social media activity and their social media influence in a targetted business community. 3. Business Buyer Behaviour Process To identify key business influencers, we must first map the key components of the buyer behaviour process. That is “The who, what, where, how and why of buying behaviour.” Only by accurately analysing who buys, what they buy and when they buy can we identify WHO and WHAT the...

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Sales Funnel Of Attracting New Leads And Converting Them

Posted in Content Marketing

Research Stage – solve a problem, impression is everything At this stage of the game, your prospective customers are really just searching for information. Some research suggests that more than 75% of all buyers have conducted comprehensive online research before a vendor is even approached. If you want to be on your target’s radar, ensure that you have an optimized, dynamic and meaningful online presence. And to optimize your search, you want to be feeding your website and social media channels with meaningful, dynamic and engaging content that addresses your target customer’s pain points. Show them how you  can solve their problems and establish yourself as a thought leader in your industry with: Blog posts White papers Press releases Your website On Their Radar – prove your capabilities At this stage, you’ve already been discovered. You’re on the radar. Your blog posts have been read. But now your prospective client is looking for some confirmation of your capabilities – some proof that there will be a return on their investment. This is when you want to share content in the form of: Client success stories or case studies Customer testimonials (in video format would be great) Data sheets that detail the impact of your products and services These materials demonstrate your track record and...

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Making Your Call To Action CTA Work

Posted in Content Marketing

Your writing blogs, but your not converting sales from it. Its probably because your not engaging your readers with your content, or perhaps your call to action isn’t compelling enough. What is a call to action (CTA)? A call to action (CTA) moves your reader to: Request more information (Download our free guide) Engage more intimately with your brand (Leave your comments below) Make a purchase (Take advantage of a sale or trial) When your call to action moves readers to ‘request more information’, they might fill out a contact form, sign up for a newsletter, download a white paper or make a phone call. In this case, you will have created access to your target client – via email or phone. So how do I write the most compelling call to action that will yield the intended results? Just like anything else that you write online, you want your call to action to be engaging and meaningful. ‘Click here’, for instance, is a pretty bland and generic call to action. Instead of telling readers to ‘Sign Up’, tell them to “read more to convert your leads by reading more.” Studies reveal that the most valuable space on your website is in the upper right hand corner, above the fold.  The eye travels here naturally, after it...

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Effective Placement Of A Call To Action

Posted in Content Marketing

When writing a blog, a social media post, or even a new web page, you’re probably thinking to yourself where on earth do I need to place my call to action. You’ve probably heard or thought to yourself that placing a call to action “above the fold” that is in the top portion of the screen, visible to all when the page loads, performs better than the content below the fold. Everybody knows that, right? Yes, but it’s not entirely true. What many would consider a textbook school of thought is to position a call-to-action high on the page, above the fold, may sometimes deliver substantially better results if placed lower down the page or after additional information to motivate a click has appeared first. These days, people visiting your website or reading your blog or social media posts are well-versed in scanning through your content. They are extremely tolerant of supporting information like comparison charts, videos and testimonials. And so it really doesn’t matter where the final call-to-action sits, as long as the right amount of supporting information can be accessed easily and quickly to enable a decision to be made. Of course, your call-to-action needs to be visible, distinctive and worded to elicit action, but never assume...

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Google Content-Friendly Guidelines

Posted in Content Marketing

As a small business owners, your probably stuck on what to write on your website or on your blog. Following these Google-friendly content guidelines to create content, will increase your demands to be read, viewed and shared by the wider audience on social media. Strategic content marketing can enhance SEO, dramatically increase website traffic, and seriously magnify lead generation and conversion.  Without high-quality content creation, you will not generate the social signals that Google is using to inform their search ranking processes. 1.  Content should be trustworthy and original, show metrics and statistics 2.  Content should demonstrate thought leadership, a trusted authority on your most covered topics 3.  Content should be information-rich, cover relevant industry trends, be objective and present other viewpoints and not merely push your services 4.  Content must be free of spelling errors, typos, and grammatical and editing oversights 5.  Content should not be created with only SEO in mind; the style and substance of content must appeal to your website visitors and blog subscribers 6.  Your website and blog should not be so jam-packed with ads and CTAs that they distract visitors from focusing on your content What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find...

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