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What Is Local SEO?

Posted in Search Engine Optimisation

If you have a business with a physical location and obtain your customers locally, you need local SEO. The biggest factors in local listings appear to be the number of citations, the number of reviews primarily on your Google Places listing, and how positive the reviews are overall. First create and claim a local profile on Google Places, your local listing is what will show for local search results, and make sure to complete your listing until it’s at 100%. This will require adding images, videos, and more. When creating this listing, DO NOT use any keywords or location names in your business title or business description that aren’t a part of your official business name or absolutely critical to accurately describing your business. Secondly, ensure citation is in tact. A citation is any place online that uses your company NAP (name, address, phone number) all on the same page, in the same format as your local listing. Use a service like Yext to make sure that the information from your Google Places page is spread across all of the other major local platforms, in the same format. You can use a tool like the WhiteSpark local citation finder to locate the best citation sources for your city. Thirdly, the quantity and quality of reviews left...

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How To Get Rankings Higher On Google Using Your Videos

Posted in Search Engine Optimisation

Videos are a great way to boost your Web presence and diversify your online marketing. YouTube is the second largest search engine after Google. As videos can boost discoverability and drive consumer engagement, it’s important to make sure that people can find your videos when they search online. By applying SEO techniques to your videos, you can make your videos search engine friendly and help your business videos show up in searches. Ensure you add quality keywords to the title and description, as search engines can’t make sense of video content on their own. Choose keywords that best represent the video and key terms people will search for when looking for products or services like yours. Titles: The titles for YouTube videos have a 100-character limit, and you should include your most important keyword close to the beginning of your video title. Descriptions: Your description of the video is important as search engines can reach this text to index your videos. YouTube provides up to 5,000 characters in the description, so use this space wisely and strategically craft the text for both SEO and viewers. Also, include the same keywords used to optimize your title so search engines and people will see a correlation between the two. Tags: Tags are an additional form of...

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What Is Instagram And How Can This Help Your Business?

Posted in Social Media

Instagram is one of the most popular photo-sharing facilities. Businesses are able to express their brand and company visually, which can often be much more powerful. Sharing information in an image form means your followers can view them quickly, easily and also share it quickly and easily too. The visual aspect means you can get creative too,  you’re not just limited to words, and there’s no character limit either. Creating an Instagram account for your business or brand is going to give followers a glimpse into your everyday work-culture and brand ethos, which is a perfect marketing technique if those two things are important to you. Don’t commit to it if you don’t have time. This is the golden rule for every company looking into joining any social network. If you don’t have time to post a photo (at least every couple of days) then why are you joining? But if you do have the time, don’t just rehash the same old images I can find on your website. Also steer clear of uploading random quotes. Don’t post 5 photos at once, even if they are really good images. Spread them out… this isn’t Facebook remember, one image will be enough per hour. Also geo tag your photos. Talk to your...

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What You Need To Know About Google Panda and Penguin

Posted in Search Engine Optimisation

The Google Panda update looks at: The amount of content above the fold The bounce rate for a page The click-through rate of the page The number of clicks a page gets in results The Google Penguin update looks at websites who have tried over optimising, particularly those who have poor quality links being built back to the domain, there are a few considerations which are specifically relevant to design practices. Having content feature above the fold (as opposed to ads) is believed to be a positive with Panda. As images are often a large part of design, we recommend complementing main images which take up a large amount of above-the-fold real estate with concise, yet on-topic HTML text, neatly nested in an attractive textbox. For bonus points, each box of text should include a <h> tag to indicate the primary key term which the following text is relevant to. Keyword density is of lesser importance than having a variety of relevant key terms. Striving to incorporate terms you expected to come up in a discussion about the main topic of the page is a less suspect and more search friendly approach to generating content. The number of pages a site user clicks through before leaving the domain, or returning...

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New Facebook For WordPress Plugin

Posted in Website Design & Development

1. How To Set It Up? It’s really simple to setup the Facebook application for your webpage, and it only takes a few minutes. All you need to do is: Log on to your WP website’s Admin Panel Click on ‘Add New’ under ‘Plugins’ Type ‘Facebook’ in the ‘Search’ box  Click ‘Install Now’ Once installation is complete, you will need to click on ‘Activate Plugin’ You will need to insert the generated App ID and Secret into your Facebook plugin to configure it successfully.  2. How Does It Work? The Facebook plugin allows you to post blogs to your timeline on one page or even multiple pages if you have more. You can mention Facebook Friends. This will add the post and message to the Timeline of each friend mentioned. They will also appear in the contents of the post. Include a personal message with the post on your pages and a different one when mentioning friends. You can use Facebook functions like Like, Subscribe and Comment above or below your blog post and even enable a recommendations bar. 3. How Would Your Business Benefit? The plugin allows your business to truly go viral by mentioning friends and getting your content in front of your biggest fans. With this plugin you can aim for a wider distribution...

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