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The Psychology Behind Branding

Posted in Brand Identity

What is good brand messaging? Its not just voice, tone and style. It about knowing how your message can be stronger. What is it that we do? Your message is communication with an agenda, your message is communication with goals, your message is the desire for power through communication. The use of the message goes beyond delivery methods and route, including societal, influence, projection, empathy and disruption – each strengthening the message to achieve specific goals. In understanding the psychology, desires and reasoning of the audience targeted by the digital campaign, each message can be tailored to deliver the best results. The below table of personality types as discovered by Merrill and Reid identify the difference between task and the emotion. Through any social media platform we have to be true to brand guidelines when broadcasting, but when we move into a one-on-one, or brand to small groups, we should use personality types to gently tailor the message to those individuals or small filtered groups to make it stick. Cognitive dissonance can be used to make a call to action from an audiences. Making an audience feel slight discomfort may seem an odd approach, but from a message approach, if you are also providing a call to action which will remove discomfort, it...

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Social Media Exist Strategy

Posted in Social Media

One of the biggest reasons why many businesses hit the delete button on their social media profile is that they are not seeing a healthy return on their investing and to avoid wasting more of their budget resources.  Regardless of the decision to move on from social media, you’ll need to consider the platform carefully. Whether it’s a blog, community, microsite or social networking account, each will have its own factors to consider. 1. Dead Blogs and Communities Serve Up SEO Benefits If you decide that it doesn’t make sense to sustain your blog, don’t delete it without careful consideration. You may find that much of the content is still valuable and people are coming across it through their online searches and via your SEO efforts. Check your analytics to determine the level of traffic that’s still coming to the blog, as well as where your visitors are coming from (referral traffic) and the search terms they’re using to find your blog or community. Make sure you draft and publish a final post explaining the reason for the termination of the blog or online community and thank your readers/contributors for their participation. Don’t forget to include a link they can click to find your business online, join an affiliate community or a...

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How To Get Even More Facebook Likes

Posted in Social Media

Log in as your page and start finding the conversations you want to be in. Don’t sell down their throats immediately, but take part in what relates you to them. Don’t become a spam bot or someone who would rather scream at the wall than listen to the people around them. If you keep shouting at the same 200 people over and over again they won’t multiply into 400. They will still be 200 with the same message grilled into the back of their brains. They might actually become 199 or 198 if they’ve had enough of your terrible marketing. Go after Twitter to find people more likely to subscribe to your content on Facebook. Twitter search for facebook likes isn’t really a popular concept, but you’ll be able to find people that are already actively talking about your brand or keywords related to it. Join the conversation and introduce the content portal you’ve created via Facebook. Have you been paying attention to the Facebook insights? Clearly you care about Facebook likes, but if you aren’t evaluating what you’re putting out there for your audience than you’re not going to know what works and what doesn’t. Get Visual with Timeline, Milestones, and Events. Take advantage of timeline and be sure to have...

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How To Optimise Your Landing Page

Posted in Search Engine Optimisation

A good landing page serves one purpose, to get your visitors to take specific action you’ve defined for them. To optimise your landing page, and ensure your potential customers are visiting your landing page, consider the following elements: 1. Capturing Headline The headline used on your landing page is the first link between your business and the potential customer. It is only a matter of seconds before the user decides to stay or leave your landing page, these few short words are absolutely critical in engaging the potential customer. 2. Image Library Images capture attention, they convey powerful subconscious associations to your website and are effective in controlling the path your potential customers will take across your landing page. 3. Image Placement Images placed on your landing page should be tested where you place them. Images can be used to draw attention, position them strategically in order to move your visitors through your landing page and focus their interest on key elements of your conversion process. 4. Website Colours The specific colours chosen should powerful feelings and associations to your readers, and if the colors you’ve chosen for your landing page aren’t in line with what your visitors are thinking, you could be killing your conversion rates. 5. Content Structure Try adding...

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Defining Google Analytics Reports

Posted in Google Analytics

  Google Analytics is a useful tool and provides a powerful tracking device to your website. Under each category within Analytics, are defined key terms that you could consider. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation quote. Metric name Category Definition Bounces Site Usage This field identifies the number of single-page visits to your site over the selected dimension. For example, if you apply this metric to the Ad Campaign dimension, it’ll display the number of single-page visits to your site by users that reached your site via a particular ad campaign. Bounce Rate Site Usage The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Clicks Site Usage This field identified the number of times a user has clicked on your Ads. Entrances Site Usage This metric identifies the number of entrances to your site. It will always be equal to the number of visits when applied over your entire website. Thus, this metric is most useful when combined with particular content pages, at which point, it will indicate the number of times a particular page served as an entrance to your site. Exits Site Usage...

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