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Calculating ROI for PPC

Posted in Paid Per Click

Calculating ROI For Pay Per Click (PPC) Ads In order to understand the return from PPC ad campaigns, you need to turn know: Value of a conversion Conversion rate Number of clicks Average cost per click Knowing these four variables allows you to calculate the ROI of the ad campaign as a percentage of the overall ad campaign spend. For our example, assume you spend $1 per click, and that a conversion is worth $45. You convert at 3%, and obtain 1000 clicks over a given period. Your calculation is then: PPC ROI = ((Total revenue – Total cost) / Total cost) x 100 = (((Value of a conversion x Conversion rate x Number of clicks) – (Average cost per click x Number of clicks)) / Total cost) x 100 = (((45 x 0.03 x 1000) – (1 x 1000))/ (1 x 1000)) x 100 = (1350 – 1000)/1000 x 100 = $350 or 35% Time and labor have not been incorporated in creating the PPC ad campaign. Alternatively, you can use a quick ROI calculator. Return on Investment (ROI) calculator for blog and business content. Calculating ROI For Blogging & Organic Search Using the same values for the value of a conversion, $45, and a slightly lower conversion rate of 0.5% because organic traffic is not as focused as a well honed PPC...

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Long Term Effective Strategic Marketing PPC Campaigns

Posted in Paid Per Click

Planning your PPC campaign for the long-term will make it more effective and profitable. PPC is focused around gaining high volume results and often comes with confusing data and analytics on visitor numbers. Use marketing technology to track conversions so that you can gain full intelligence on all your web traffic, right down to each individual web visitor. Use PPC within a wider inbound marketing approach to align your ads with matching content on your site and nurture visitors into customers. This also helps you to build a profitable profile as a thought leader. Instead of taking the quick fix route, use inbound marketing technology to shape a long-term PPC campaign that uses the relevant keywords and allows you to stay up to date with the search terms people are looking for right now. Inbound marketing technology allows you to identify more effective and more targeted keywords. It also lets you eliminate negative keywords and reminds you about including misspellings – all helping to win you more sales. With inbound marketing technology you can also optimise your keywords for better results – so you know the exact details you need to know to reach the right people, including times, location of ads and demographics. Get more from PPC by continually testing for...

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What Is Pinterest And Can I Make A Profit From It

Posted in Social Media

You want to leverage the power of Pinterest to jump start your product sales. The Pinterest growth explosion really rocked the Internet. Blog posts now feature a “Pin It” button allowing your blog readers to pin your content themselves. Smart phone applications now abound for browsing pin boards on the go. It is truly amazing how fast and far this little website has come in the last year. Pinterest consists of millions of people pinning interesting content to their profile. Each pin must have a picture or video attached to it. Each pin is shared with their followers for their viewing pleasure. Each follower gets the opportunity to “Like” the pin or “Re-Pin” the item to their own profile to share with their network. Your pins also go into a specific category for browsers looking for neat things for their own interests.   Product Listings are the most obvious way to make money with this social pin board. When you upload a pin, you get the opportunity to mark it as a product and enter a sales price. At the top of the main page, the navigation toolbar shows the categories and a “Gifts” option. Clicking the gifts shows price ranges for products. Your product shows in this section for...

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Marketing Segmentation, Analytics, Cross Channel Integration and Engagement

Posted in Google Analytics

An email marketing system that offers list segmentation, analytics, cross channel marketing integration, and engagement is essential for every business type. Regardless of the marketing channel you take, online, offline merchant, if you’re not taking advantage of all available marketing channels by using an email marketing system, you’re leaving money on the table. List segmentation is important in any email marketing system, especially if your list includes both active consumers and leads you have yet to convert into buyers. You also may want to keep track of subscribers you gained from Facebook and see how their activity differs from those who signed up for your list at a business location. If you have the proper information, you may also want to keep track of subscribers from different postcodes. You can also learn a lot about the most profitable ways to get customers if you track customers from different sources (Facebook, your blog, advertisements, online, etc.) and see how their buying behavior differs. With modern businesses needing to keep up with so many different marketing avenues, an email marketing system with all three of these essentials can streamline marketing and make the process much simpler. Unless you can integrate your marketing systems and use your email marketing system to more effectively reach out to potential customers through email, you...

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Facebook Tips To Master Your Online Presence

Posted in Social Media

You need to work hard to build your audience and then engage them. Since most businesses are not doing this, it is important to master this technique to get ahead. Taget Audience It’s better to have 200 people that fit your targeted demographic than 1,000 people who don’t. Work hard to get the right people. Your page is not about the number of people, it’s about the quality of people. Engagement Once you have the right people, engage them. People are 50% more likely to buy a product from a brand that they Like on Facebook. Talk to your users, post interesting content and images, and show them you care. Engagement sells. It’s easy to say to a business to find the right people and then engage them. But that’s the key. Marketing to someone that is not interested in your company is a waste of time. Find the people that you think fit your demographic, find where they are online and then go after them. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne to assist you, contact us for a FREE no obligation...

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