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The Difference Between SEO & SEM

Posted in Search Engine Optimisation

Search Engine Optimisation and Search Engine Marketing work to boost brand awareness and online traffic, but they are different. Search Engine Optimisation is the act of optimising a website through key words and website development to boost natural search engine listings. Search engine optimization is one of the most cost-effective functions of a digital marketing campaign and Search Engine Marketing program. The higher you are ranked on a search engine, the more people will find you. Effective SEO increases your ranking thus increasing your brand awareness and traffic. Search Engine Marketing is the process of gaining traffic from search engines encompassing: Paid inclusion and trusted feed programs Pay-for-placement management (includes pay-per-click) Link popularity / reputation development Search Engine Marketing uses paid tools like Google ADWords and Pay-Per-Click advertising. It is the paid component of the entire campaign. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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Why Are People Using Google+?

Posted in Social Media

In today’s economically-uncertain, information-saturated, content-rich world, 3 factors drive a consumer’s purchase decision: price, simplicity, and convenience. Consumers want to get the best deal as quickly and easily as possible. I want to get in and get out. Simplicity: Google+ provides a “cleaner” social media user experience, whereas Facebook, with its news feeds, sponsored stories, timelines, etc, is way too visually busy. Convenience: Google+ is highly integrated with most Google services, including its search engine. If Google can offer a social network that is fully-integrated with its search engine, YouTube, and all other services, and if most online users are already enjoying many of these services anyway, it stands to reason that people will eventually use Google+ for social as well. People socialize to learn from each other and share experiences. Isn’t that how many people are using Google services right now (“I’ll Google it;” “check it out- I put it on YouTube”)? As Google can offer people a fully-integrated online experience – from search to social, from m-commerce to mobile – that is simple and convenient, people will end up using their products and services more than any other. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation quote....

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Thinking Of Creating A Mobile Application

Posted in Mobile Marketing

As mobile device usage becomes more mainstream, users will become increasingly reliant on mobile search and discovery. This of course means that mobile ad space on various search and discovery platforms becomes a lucrative proposition. A large percentage of web searches on mobile are localized, but local search apps like Yelp and Poynt are a better option for both users and advertisers alike because the search experience is fully optimized for mobile, offering a simpler user interface that can be targeted to encourage purchase decision. Aside from local search apps, retail or merchant apps will become more ubiquitous in the next few years as well. Anyone who has tried to perform a general web search on a mobile device knows that it is not a user-friendly process, often taking forever to type in a query, and then sift through an endless stream of results. Mobile apps, on the other hand, are better able to target specific actions, providing a simpler and more-relevant user experience. As a marketer or business owner, you need to start thinking about how mobile apps can fit into your current and future marketing equation, whether it is by advertising on them, building them for your brand, or both. Very soon, mobile apps will be everywhere,...

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LinkedIn: Do’s and Dont’s

Posted in Social Media

1. Do Upload a Professional Picture Upload a professional picture to all platforms you are building your personal brand on, whether that is Twitter, Facebook, LinkedIn, or your blog. We know you’ll want to be fun and creative on those other sites, but don’t do it if you’re trying to create a professional image.   2. Do Connect to Your Real Friends and Contacts It’s crazy to see how many people connect with strangers all over the world because they want to “build up” their network on LinkedIn. Connecting to hundreds of strangers will NOT help your network in LinkedIn. The value of LinkedIn comes in the quality of relationships you have, not the quantity.   3. Do Keep Your Profile Current If you neglect your profile, people will tend to forget and avoid you.   4. Do Delete People Who Spam You In life and in LinkedIn, there are bad apples. There are times when contacts or connections abuse the system and spam your Inbox with some new multilevel marketing scheme or a new product or service they’re selling. It’s polite to ask them to stop and rethink their strategy. They could be new to this, and maybe they made a mistake. But if they continue to abuse your connection, delete them.   5. Do Spend Some Time on Your Summary Express...

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Content Management Strategies

Posted in Content Marketing

Following the below tips will help you manage your content and increase your rankings online: Ideas: Ideas will sustain a marketing strategy of any kind, and you should bring plenty with you when you start out. Ideas can come from anywhere around you, including the storm itself, and from your audience, like gathering water from a wellspring. Don’t be afraid to be inspired by something your readers and other thought leaders have said. Solutions: If your ideas are not supplemented by solutions, your content strategy will quickly lose energy and coherence. You should be trying to solve a problem for your audience. Make sure to carry plenty of solutions that will keep your content strategy going and help you sustain long enough to be noticed. Planning: You need a detailed map that shows you where you need to go. Metrics: The ability to track and analyze where you are will help you decide where you need to go. You must make course corrections if you travel in the wrong direction, and your metrics help drive your decisions. SEO: Whether you’ve produced a website, written articles and blog posts, videos, or slideshows, your keywords are like a mirror that flashes in front of the search engines, alerting them to your location. The long-tail...

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