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SEO Is A Worthy Investment

Posted in Search Engine Optimisation

The Facts About SEO Approximately 75% of all Internet transactions start with a search engine There are approx 34,000 searches per second, 2 million searches per minute; 121 million searches per hour and 3 billion searches per day Most online surfers never click past the first page of search results You cannot expect to compete online if your website is not ranking front page for important keyword search terms You can have the best website in the world, but if your website is not ranking first page in search engines, then it is in effect, hidden to the world Doing the right competitor research and implementing the right search engine optimisation services provides the most efficient return on investment for your website and attracts the most website traffic Over 72% of Google searchers and over 60% of Yahoo searchers will choose a natural search result over a paid result. Achieving SEO Step 1: Research the most relevant keywords appropriate to for website. Step 2: Modify your website content to cater for those keywords. The perform SEO optimisation and utilise SEO tools to show search engines how your website relates to your targeted keywords. Step 3: Build quality backlinks to your website from trusted and related websites of authority using your keywords as the link anchor text. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne,...

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Popular Business Collaboration Tools

Posted in Social Media

  More and more companies are turning to cloud services for storage of email, documents, spreadsheets and presentations. Below are four common used cloud tools for businesses to use for image or media based projects. Dropr A very well-designed and customisable interface, has the ability to share own content, inspiration and images, and also has a browsing experience to explore other users’ portfolios and projects. You can neatly post all your media in one place: images, audio files, video, text and interactive flash or HTML5 artwork. A perfect layout, organize, and share all types of your media to inspire your fellow co-workers. Conceptboard With Conceptboard, you can create mood boards, mind maps or conceptual sketches. Although I’m not 100 percent sure what all of those tools are, it does appear to be creative platform where team members can collaborate in real-time about drawings and wireframes. Once an image is uploaded (or hand drawn with their tools) it is really easy to add precise comments, scribble notes with various types of writing utensils, create mockups, share with specific people and more. See below for all you can do with this interface. ShareSquare Sharesquare may seem like Pinterest, but these two visual pinboards are completely different. It is a social tool...

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What’s Becoming Of Pinterest

Posted in Social Media

Pinterest is now ahead of both Linkedin and Google+, as measured by number of users, according to a new report from Experian. The driving factors of Pinterest’s success are noted to be: 1) Continuous involvement and constant updates   2) Self expression Pins can highlight tastes and style all in one web page. The information conveyed about your business by your Pinterest profile is a leap ahead of the text based information that other social networks compile when it comes to actually capturing some essence of your business.   3) Social Feedback Loop Pinterest has the ability to make things go viral quicker, as pins can turn into repines or likes which is rewarding enough to keep most users going. Communication is kept to a minimum and as a result users feel safe that they can broadcast content without fear of criticism.   4) Passive Creation Pinterest rewards users with the feeling of being creative but does not require us to actually do much work.   5) Visual Engagement Image and video on other networks like Facebook have always shown higher degrees of interaction then text status updates. Pinterest picks up on this important fact and the platform is basically just the visual element.   6) Great for Marketing Pinterest makes it...

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Tweets On LinkedIn No More

Posted in Social Media

  Twitter use to allow its tweets to stream through to LinkedIn. But recently, Twitter is moving away from LinkedIn. LinkedIn users will still have the option to send their posts to Twitter. It is simply the reverse, sending Twitter updates to LinkedIn that as stopped. This change though instigated by Twitter will improve the overall LinkedIn experience and provide a better quality and professional meeting ground to network and showcase accomplishments. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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Facebook Like Is Not The Same As Opt In

Posted in Social Media

Melbourne Marketers ofter get confused with Facebook’s Like button and believe it acts the same as an “Opt In.” People who have clicked the Like button are thought of as a captive community where customers have opted in to marketing and engagement. Likes do not represent the actual size of a community or customer base, yet many organizations confuse the overall number with actual audience size. Likes represent potential reach. Likes are a form of social currency and their value goes up and down with each engagement. Focus on delivering higher yields for each Like and as a result, foster greater reciprocity and true social commerce. Focus on the  A.R.T. of Engagement, that is Action, Reaction, and Transaction. Contests, campaigns, gimmicks, while effective in intermittent bursts, are not sustainable nor are they indicative of organic engagement. They generate numbers but not true engagement. If you are looking for complete marketing solutions ideas, Australian freelancer or IT contracting Melbourne, contact us for a FREE no obligation...

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