Posts by admin

The Quick Response To A Facebook Blunder

Posted in Social Media

Accidentally posted on the company Facebook page? How do I fix a problematic post on Facebook? Here are some tips: 1. It’s always a good idea to respond quickly and sincerely. Even humorously, if you can manage it. If you’ve read about the Red Cross story, you know that response is where they really shined. Their error became a case study for handling social media faux pas instead of a blight on the brand’s reputation. Kenneth Cole, on the other hand, responded to his ridiculously offensive tweet with another that was almost defensive in tone, making an already bad situation even worse. 2. This is when the community relationships you’ve built pay off. Despite initial panic, deep down your fans would forgive a bit of human error. After all, our fans know there is a real person behind the page. And although I post on behalf of the company, I occasionally post in the first person (or rarely, from my personal account). Our fans know me. And so when I do mess up, I can say things like, “Sorry guys, I made a mistake.” And their reaction is “No big deal,” rather than “Ooh, Big Untouchable Brand just screwed up!” 3. It’s okay to erase your mistake. As a community manager I feel very strongly about...

Learn More

Is Your Blog On Pinterest?

Posted in Social Media

If you’re an Australian business blogger or website administrator and you’re seeing some traffic being generated from Pinterest, you may be curious to learn just what parts of your site are being pinned. You can do some backtracking through Google Analytics to get this information, but there’s an easier way. And you don’t even need to be logged into Pinterest to do it. Simply type in the following URL: http://pinterest.com/source/yourdomainname.com/ and see everything that has been pinned from your blog. What is most interesting to see how people described the pins, read any comments that were posted, and how they categorized them. From a brand perspective, business marketers can find that this is yet another way to monitor what is being said about you, get feedback and even join the conversation. It’s also a nice way to find people and boards to follow (who will likely follow you back). If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

Learn More

How to Create A Successful Social Media Campaign

Posted in Social Media

The first step to creating a plan for your social media campaign is to set realistic goals. What do you want to achieve through social media marketing? Here are 5 realistic goals you can strive for. 1. Improve Search Engine Rankings Social media marketing can be a powerful tool for increasing your organic search engine rankings. Social media sites like Digg, ReddIt, StumbleUpon, YouTube, and Twitter can do wonders for boosting your search engine visibility as Google weighs links from social media sites and even ranks those social media mentions to help you take up more space in the SERPS. To maximize the SEO benefits of social media, you need to create relevant content on hot topics that your audience cares about. Whenever you promote your content through social media, you can earn more links as more people will begin to link to your content on their blogs and websites, creating a viral effect. Of course, the more natural back links you have, the better your search engine rankings will be. 2. Increase Brand Awareness By using these social mediums, focus more on being personable and building relationships and trust with your audience. One of the great things about social media marketing is that it levels the playing field by giving small businesses a voice. 3. Increase Positive Brand Mentions Online Social media has...

Learn More

Latest Twitter Tools To Boost Your Business Online Presence

Posted in Social Media

The Tweeted Times Tweeted Times creates a real-time personalised newspaper from your Twitter stream and arranges them by popularity based on total mentions from your Twitter friends. People can then subscribe to the newspaper via RSS reader or promote it to your network.   Slipstream Slipstream works perfectly in Twitter to eliminate irrelevant tweets without having to block or unfollow anyone. You can hide tweets containing a specific keyword, tag, either from a user or everyone in your Timeline, @replies or twitter lists. A huge time-saver if you don’t wish to get caught up by a trendy topic or hashtags you’re not interested in. StrawberryJam StrawberryJam pulls in popular links shared by your friends and gives a clear overview of what’s trending in your Twitter network. Enter specific keyword, tag or twitter list to find out most shared links in the mentioned category. Great app if you’re looking for popular links to share. ManageFlitter ManageFlitter allows you to clean up your inactive accounts while discovering contacts I should communicate more.   Tweetbackup Tweetbackup allows you to run daily backup of your twitter posts which you can then export to be downloaded.   Topsy Tracking your brand mentions on Twitter can be done easily with Topsy. Get real time search results over the social...

Learn More

Business Tips To Prevail On Facebook

Posted in Social Media

Tip #1  Status Updates Make sure your page updates are interesting or important enough to earn fans’ responses. The more feedback (likes, comments, shares) you earned the higher chance for your page updates to appear in their news feed. Below posting ideas speak for themselves: News update from your industry/niche General (but relevant) discussions Inspirational stories or quotes that resonate with your fans Creative use of videos and images to capture attention Apply humor to your updates Encourage two-way communications by asking questions and ‘fill in the blanks’ Tip #2  Add Call to Actions to Your Status Updates If you don’t bother to interact with fans on your Wall, those attractive custom tabs or links will remain static and won’t do you much good in ROI. Thus, alert your fans about those special tabs and ask them to share with their friends constantly. Tip #3  Respond to Fans’ Enquiries Not everyone can be on Facebook 24/7, but if those are enquiries about your brand (product or services), try to respond as soon as you see them. If not, then at least reply within 24 hours. Tip #4  Put Your Heart and Effort in Replies Before complaining why no one is care enough to visit your page, check if you are responding to...

Learn More
Page 46 of 59« First...102030...4445464748...Last »