Posts by admin

Facebook Can Determine If You’re Machine

Posted in Social Media

Facebook know that the API tools are designed to make things easier and often impersonal. Granted, there are many people who use tools such as Hootsuite as a consolidated place to see all of their social interactions and are applying the tools in a completely organic and personalized manner, but unfortunately there are plenty of people and businesses who use these tools to streamline the effort and make Facebook less personal. The only way Facebook can know that something posted is personal is if it’s posted through their native software. As a result, they give higher placement to manual posts. Test it. Post an image or link to your page with a tool and then follow it up immediately with a post through Facebook.com. The next day at the same time, reverse it by posting through Facebook.com then posting through the tool. In both cases, the post through Facebook will get a much higher reach. If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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What Is Facebook Voice?

Posted in Social Media

If you manage multiple Facebook pages, there’s a good chance that sometime you’ve accidentally posted something as one person while thinking you were someone else. It’s relatively common even for the most organized and careful social media peeps to switch identity to a page, then post somewhere later under the wrong name. Now, Facebook has “Voice”, a much easier way to toggle back and forth between pages. Perhaps more importantly, those who have a large number of pages that they manage have felt the pain of having to constantly switch. This can be annoying, particularly when you find a piece of content that you want to share. Once you switch, you’re automatically taken to the page. Facebook Voice reminds you of who you are posting as and allows you to switch while you’re on the page. The best part is that you’re not actually switching accounts; once you navigate away from the page, you’re back to being your own identity....

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Five Items To SEO Under Penguin

Posted in Search Engine Optimisation

In April, 2012, Google began rolling out major changes to their search algorithm. The update, known as “Penguin”, had dramatic effects on many of the searches that people do on a regular basis. Some websites moved up if they had quality SEO practices being employed on their sites. As a result, others moved down. How did your website rank? 1. Volume More is not better, the right amount is better. Content, links and social sides must be natural and human without seeming manufactured. 2. Links You get more with a single inbound quality link than multiple low quality links, anchor text must be varied, keyword hunting can have the exact opposite effect. 3. Content Write for visitors, provide value, as Google can tell if the sole purpose is for ranking. 4. Structure Site maps, internal linking, title tags, microformats are key to effective SEO 5. Sharing Get Google 1+, retweets, and more Facebook likes If you are looking for complete marketing solutions ideas or IT contracting Melbourne, contact us for a FREE no obligation...

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How To Add Testimonials To Your Blog

Posted in Customer Experience

Freelancers, marketers, even bloggers are taking testimonials seriously. Although some referring it to be purposed for closing sales, truth is testimonial is a critical aspect in brand monitoring. Tip 1:  Twitter Favorites Widget – Web application Twitter Favorites is public and viewable, not only you can retweet it but its RSS feed can be embedded to other social media sites for visibility. For example, Twitter’s very own Faves Widget allows you to place the testimonial tweets (tweets you’ve starred as favorites) at the sidebar or most visible spot in your blog:   Tip 2:  Tweetimonials – Web application This is a much simpler, non-fancy script to import Twitter testimonials to your website. It displays two tweets in one time and auto-refreshes itself after few seconds. No avatars but just texts with status link. You can adjust the colors and width whenever necessary. Sweet and simple. Tip 3:  Tweet-stimonials – WordPress Plugin The setup is quite easy, just install the plugin and look for it in Appearance -> Widgets. It will then show up at your blog’s sidebar. The maximum tweets can be added up to 20, with a call to action to follow your twitter account right beneath it. Tip 4:  LTW Testimonials – WordPress Plugin LTW (LessThanWeb) Testimonials enables you to place your client testimonials...

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10 Tips To Optimise Facebook Page And Increase SEO

Posted in Search Engine Optimisation

Setting up a Facebook Page is easy but to maximize its potential for brand visibility requires constant updating and testing. You can follow these steps yourself, otherwise consulting with an Australian Freelancer could also help. Tip 1: Create A Vanity URL For Your Facebook Page You will need to have at least 25 fans before you are able to claim a username for your page. Tip 2:  Add About Information To Your Profile Ensure you include information about who, what, when, where and why in your about section.  You can also add products, brand testimonials or social media contacts so your fans can spot them   Tip 3:  Important Tabs Should Be Visible When people visit your Facebook Page without logging in, the most important tabs should be visible to them. Tip 4:  Optimise About With Clickable Links Although each Facebook page is given 255 characters limit for its ‘About’ section, but the first 78 characters are critical because those are showing up partially at your sidebar before visitors need to click ‘More’ to read the rest. Thus, make sure the most important info or links are displayed ahead of your message. Tip 5:  Link Preview For Facebook Comments The new updated feature to allow link preview in comments is...

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