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Need Help With Your QR Code?

Posted in Mobile Marketing

The quick response (QR) code is the marketing equivalent of speed-dating, connecting consumers to brands so they can scan to buy, discover and consume new content or just engage in conversation. The possibilities are infinite, each with the potential to create long-term customer relationships. Have you spoken to an Australian freelancer? QR codes have recently become a popular tool in the mobile marketing space. To read a QR code on your mobile handset, you may need to download a (free) QR reader from your app store, which uses the camera in your smartphone to scan the code. Below are five examples on how a QR code can extend a user’s experience from one medium to the mobile handset. Shopping By scanning the code, business marketing Melbourne have targeted shoppers to view and buy the item on their mobile. Shopping centres and train stations across the country are expected to follow next Print to video When scanning one of the many QR codes videos can be instantly streamed to the reader’s mobile. Feedback It is becoming increasingly common for people who are having a negative experience to tweet about it as they are waiting. As online reputation can affect revenue streams, the QR based survey gives companies the chance to address an issue on the spot before it finds its way into the...

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Do You Need A Mobile Website?

Posted in Mobile Marketing

Have you sought an Australian Freelancer, it may be of an advantage? With the acceleration of mobile everything, the onus is now on marketers to leverage their customers’ rapidly growing use of mobile devices to discover, explore and buy. As more and more consumers use smartphones and tablets to browse and research brands, marketers need sound mobile strategies in place to ensure that this consumer touch point resonates and delivers true engagement. People are using their mobile devices to navigate the physical world, and you have to plan for that and build it into your strategy. Brands have to map out a very clear direction for mobile which includes the development of a full mobile web experience that incorporates measurement, acquisition and commerce. An IT manager or CIO can develop your mobile website but first you are required to map out your marketing goals, and work through brand awareness, acquisition, retentions and loyalty strategies. Determine the best approach to meet your objectives. Lastly you need to select the technologies. For most businesses, you have to consider the wide range of devices that your customers use and not design for one device or operating system. You also need to understand how you can leverage your existing web investment for mobile consumption....

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How Top Companies Are Utilising Social Media

Posted in Social Media

The most popular companies using all four social media channels include Telstra, Optus, Qantas, Virgin Australia, Myer, Monash University and the University of Sydney. All of these companies were found to be using Twitter and Facebook for multiple purposes, like customer service and updating followers with company information and promotions. To really get a sense of how these leading organisations are succeeding in their social media efforts, I thought it might be helpful to take a closer look at the habits of one of the most popular and most active social media users. Telstra uses all four platforms and uses each platform differently. Twitter is used mainly for customer service, with service agents responding to enquiries individually. If the question can’t be resolved on Twitter, the question is directed to the correct department. As for Facebook, Telstra uses their company page to provide general information, stories, video and promotion of products and services. Next in their social media basket is the networking channel LinkedIn. Telstra has one of the highest followings on LinkedIn. The company promotes careers at Telstra through the careers pages, while their posts are mostly business and career-focused. On YouTube, Telstra has over two million views and the company runs a number of separate YouTube channels....

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LinkedIn Converts Leads Best

Posted in Social Media

LinkedIn groups allow companies to pool their prospects in one defined forum, and engage them with content and conversation. As a group manager, this gives you an opportunity to interact with your members and exploit the powerful engagement models of LinkedIn groups. Engagement models enables you to have a one-to-one conversation with any group member, simply by responding to one of their posted articles or existing replies, and each conversation you have with a member is broadcast to the entire group, via a group update on the members’ LinkedIn news feeds. So the group can view each one-to-one conversation, which means one-to-many exposure for your brand. Another key benefit is positioning your company and group managers as thought leaders. As group managers consistently demonstrate their experience in the group’s theme, they emerge as subject matter experts in their field. The engagement models of LinkedIn groups, and the ability to position oneself as a subject matter expert, helps to build the group manager’s brand awareness and trust among group members. It also creates virtual relationships that resemble those in real life. Group managers can then leverage these relationships to generate leads, in several ways. For example, by posting content that links back to their own company’s website, converting group members into...

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Directors & Executives Need To Use Social Media

Posted in Social Media

We all know that many executives are time poor and under pressure, however these executives need to get involved with social media. Some executives are lucky enough to  have entire departments to implement a social media strategy for their companies. But if they were to have a little change of mindset and view tweeting and engaging with other digital channels less as a pastime, and more as a pretty convenient leadership tool, they might see that an executive tweet can deliver a valuable – and measureable – return on their personal investment. Leading from the front Social media isn’t just for independent marketing teams; it can drive customer retention through customer service, product development, and, ultimately, build relationships with customers that lead to sales. To be at its most effective, it needs to be part of the DNA of a business, with everyone clear about how the company uses social media and what each department’s objective in using it is. An engaged CEO can drive confidence throughout the company by leading from the front. Promoting the brand Most CEOs seem to leave projecting or promoting the brand and image of their company to the marketing department. But in a world where customers are demanding more and more transparency, executives...

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