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Top 5 SEO Tools Small Businesses Need

Posted in Search Engine Optimisation

When it comes to SEO tools, as a small business owner you could get lost in it all. Below, are simple tools that you may not have in your tool box – they’re all perfect for SEO’s and businesses with smaller budgets. 1. iSpionage You can’t begin any search marketing campaign without a list of great keywords to target. When you enter a keyword into their search, you will first see the top 10 PPC competitors along with a graph showing the advertising trend for the keyword. What’s nice about this is you can see how other websites are using the keyword. When you click on the Ads tab, you can review even more ad copy and landing page combinations sorted conveniently by the number of days seen. It can be a great way to spark some ideas on content and calls to action. You can see the top SEO competitors in Google based on organic search traffic. Some results will list the number of backlinks, pages, and total number of keywords each competitor has in the search index. 2. cognitiveSEO cognitiveSEO offers a visual approach to learning about your competitor’s backlink profile that includes charts for deep link ratios, dofollow to nofollow, website types, website categories, link trustworthiness, and...

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Knowing What Your Customers Want & Delivering

Posted in Brand Identity

Your customers are the heart of your business. Without them, your business will not exist. Without them, you can not expect to grow your business. Everything that you make in your business will be in some way connected to your customers. You will need to know them. You will need to talk with them. You will need to satisfy them. But do you really know what your customers really want. Do they want better product or service? Do they want quick delivery time of your products and services? Do they want the quality of your products? These questions and answers can be the best starting point for your business. You need to do your homework, do the research and talk with your customers if you want to find the best answer for your business. It’s your responsibility as a small business owner. Remember that your goal is to improve your products, services, and your overall business not because of you, but because of them and their need to solve the problem that your business solves. You can quickly see whether they are satisfied with your new solution based on their proposals. What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find...

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Focusing On Your Content Assets

Posted in Content Marketing

Many small business owners believe that concentrating too much on our content strategy, we risk dragging ourselves one step toward becoming a content generating machine. The fact is every small business owner simply cannot make their brand flourish in the digital world without getting involved in the content marketing process. Content is the driving force behind all marketing initiatives such as web marketing, outbound marketing, social media marketing, and search marketing. But not all content marketing initiatives or content assets are great for your online presence. Below are a list of content marketing assets that small business owners consider when putting together their content strategy: Blog Post: Small business owners have long been using blog posts to promote their online presence. Blog posting is still by far the most effective form of online marketing. Ignore it at your peril. Guest Posting: Guest posting is the most powerful and ethical form of link building and it has managed to survive unscathed after the Penguin and Panda massacre. Get more exposure for your brand with a valuable link back strategy to your content. Image Marketing: Images are powerful. The rise of Pinterest demonstrates this well. There is no better way to draw attention to your content than a visually attractive image. Video: Video is...

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6 Common Mistakes Small Businesses Make In Content Marketing

Posted in Content Marketing

In our previous article, we covered 5 Top Tips Small Business Owners Need To Follow For Content Generation. But it’s easy to make a mistake when curating your content. Below we have outlined 6 common mistakes small businesses make in content marketing. Common Mistake #1: Write content to sell your brand. Your content marketing strategy shouldn’t ever include you writing about your brand. Instead, you should provide valuable resources in the genre your brand falls in to. This creates a trust surrounding your image. Common Mistake #2: Tweet about yourself. Of course you want to share your content on Twitter and you should. But it shouldn’t be the only content that you share. Think about what interests the majority of your audience and share any post from any author that would be useful to them. Also, don’t ever send out a tweet talking about how cool you are; please refrain. Common Mistake #3: Take on an overly formal writing voice. Every audience member is different. But I don’t know any audience that would rather communicate with a robot than a human. Hone in on the voice of your content and don’t be shy to let inner human come out. Determine the right tone of voice for each audience segment. Common Mistake...

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Which Social Channel Do I Need To Focus On?

Posted in Social Media

I have many small business owners approach me and ask, “So, which social media channel do I need to focus on?” The short answer is all of them. All social channels are fertile ground for generating leads. The key is not to put all of your eggs into one basket. Do you think LinkedIn is only for professional job seekers? Think again. Your business needs and wants as much exposure as possible on all of the social channels you can  effectively manage. Sound time consuming? That depends. Leads must be nurtured in one way or another. And up to 95% of qualified prospects on your website are there to research and are not yet ready to engage with sales, never mind buy. But, we know that as many as 70% will eventually buy from you or one of your competitors. Who would you rather it be? Time spent on social media, when spent efficiently and effectively, can yield results beyond what you may have imagined possible. Milkshake-factory takes social media marketing lead generation serious and we have realised amazing success from our efforts. Social Media does provide opportunities for going global. Here are some of our learnings we would like to share: 1. Don’t take yourself too seriously. It...

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