Posts by admin

What Makes Startups Succeed Or Fail?

Posted in Brand Identity

More than 90% of startups fail, due primarily to self-destruction rather than competition. For the less than 10% of startups that do succeed, most encounter several near death experiences along the way. Marketing Consultants in Melbourne believe that they can crack the code of innovation and turn entrepreneurship into a science if they had hard data rather than speculation of why startups succeed or fail. Startups should consider free benchmarking services. (see “Free Benchmarking Services For Startups“) Some available benchmarking services make take 20 or so minutes to go through a series of questions, and in the end it spits out an analysis of how you are doing. The benchmark is not perfect, it may even be flawed, but it is head and shoulders above what we have now – which is nothing – for giving Internet startups founders specific advice on best practices. If you are looking for complete marketing solutions or IT contracting Melbourne, contact us for a FREE no obligation...

Learn More

Governments Don’t Understand Startups

Posted in Brand Identity

Some marketing consultants in Melbourne have said Entrepreneurs and Startups can sink an entire country’s ecosystem. There are six distinct organizational paths for entrepreneurs: lifestyle business, small business, scalable startup, buyable startup, large company, and social entrepreneur. All of the individuals who start these organizations are “entrepreneurs” yet not understanding their differences screws up public policy because the ecosystem in supporting each type is radically different. A lifestyle entrepreneur is living the life they love, works for no one but themselves, while pursuing their personal passion. Today, the overwhelming number of entrepreneurs and startups in the United States are still small businesses. There are 5.7 million small businesses in the U.S. They make up 99.7% of all companies and employ 50% of all non-governmental workers. Scalable startups require risk capital to fund their search for a business model, and they attract investment from equally crazy financial investors – venture capitalists. Large companies have shorter life cycles tied in with an IT strategy. Most grow through sustaining innovation, offering new products that are variants around their core products. Changes in customer tastes, new technologies, legislation, new competitors, etc. can create pressure for more disruptive innovation – requiring large companies to create entirely new products sold to new customers in new markets. If you are looking for complete marketing solutions or IT...

Learn More

Who Is An Entrepreneur Really?

Posted in Brand Identity

It turns out that there are four distinct types of entrepreneurial organizations; small businesses, scalable startups, large companiesand social entrepreneurs. 1. Small Business Entrepreneurship These are classified as your local grocery store, butcher, hairdresser. The only capital available to them was their own savings and what they could borrow from relatives. When a profit is made, the cash flows to feed their family. When business was bad they figured out why, adapted and worked harder still. 2. Scalable Startup Entrepreneurship Founded in small home offices, made personalized products assembled in a just-in-time factory that today delivers a customized gift each second. Once they found a profitable business model they realized that scale required external venture capital to fuel rapid expansion. With venture capital came accountability to board members, forecasts, and other people’s agendas. Success for a scalable startup is a three-times (or more) return on the investor’s money – either by a public offering of stock or by selling the company. 3. Large Company Entrepreneurship At the end of 1980, IBM decided to compete in the rapidly growing personal computer market. They were smart enough to realize that IBM’s existing processes and procedures wouldn’t be agile enough to innovate in this new market. The company established their new PC division (called Entry Systems). Success for this new division meant generating substantial...

Learn More

Customer Development and Business Model Relationship

Posted in Brand Identity

One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models? And when do business planning and execution come into play? First, define your business marketing model (market, customers, features, channels, pricing, Get/Keep/Grow strategy, etc.). Second, develop a strategy and move into execution mode. It’s at this point the business needs an operating plan, financial forecasts and other well-understood management tools. The processes used to organise and implement the business model are Customer Development. Startups with Customer Development Teams have a “learning and discovery” culture for search. The fear of making a move before the last detail is nailed down in one of the biggest problems existing companies have when they need to learn how to search. If you are looking for complete marketing solutions or IT strategy Melbourne, contact us for a FREE no obligation...

Learn More

Free Benchmarking Services For Start-ups

Posted in Brand Identity

Systematic data analysis has changed the business of scouting for baseball talent, “Moneyball” style. Small-business owners now looking for marketing consultants in Melbourne to sign up for free “benchmarking” services to assess their young companies, based on an analysis of comparable data from their peers. Analytical rigour can help entrepreneurs make better decisions about how to manage their start-ups. Revenue often isn’t a good benchmark for early stage companies. A more crucial indicator may be how customers interact with their product. Startup Compass, a benchmarking service started last August, lets fledgling businesses submit information anonymously. The service responds with an automated report, including graphs and other explanatory material, that shows how they stand up against other start-ups that have taken the test. G-Score, another benchmarking service, uses a questionnaire that covers topics such as the start-up’s business concept, management and rivals. Based on their responses, entrepreneurs can see how their businesses rank on a scale of one to four in each of seven categories, compared with others in the same industry. CompStudy,  another benchmarking service, has collected data for 12 years on cash and equity compensation at private companies. Since 2008, the data have been freely available online to those who fill out CompStudy’s survey, allowing entrepreneurs to see how a company’s...

Learn More
Page 50 of 59« First...102030...4849505152...Last »