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Latest Social Media Blunder

Posted in Social Media

Coles has become the latest victim of a social media blunder. When Coles invited people on Twitter to finish a sentence, “In my house it’s a crime not to buy…………..,” almost immediately, the supermarket chain was inundated with snide responses as Coles has garnered a lot of negative attention due to its price war with Woolworths. The pair giants have been slashing prices of fresh produce and has left Aussie farmers in despair. Coles was quick to respond with, “It’s a social media crime not… finish a sentence yourself. Sorry guys that post was not meant for Twitter.” If you are seeking IT project management or successful marketing strategy, contact us for a FREE no obligation...

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5 Tips To Stand Out In Small Business Practise

Posted in Brand Identity

1. Better Writing When a site comes up in search, what you see is a headline and approximately 150 characters of text describing the web page. The words displayed here are crucial. Search engines extract these words directly from the meta-data in the HTML code that makes up each page of your site. The headline is taken from the title tags in the HTML, and the ‘blurb’ is taken from the meta-description, both of which can be filled with information about the page to make your listing appear more relevant to the searcher’s interests. 2. Do Something Different Include a unique selling point inside the page’s meta-description, as this will help your business stand out from the rest. A message as simple as ‘free shipping’, ‘free quote’, or ‘ask an expert’ can go a long way. 3. Ad Extensions Ad Extensions are a series of features within AdWords that, when filled out, let you display additional information about your business in paid search results. They don’t cost more to use, but do increase the likelihood of a click, which will cost you if you’ve opted for the pay-per-click system. 4. Google Places One of the most effective search tools available to businesses is Google Places. This is a service...

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5 Steps To Attracting Customers With Email Marketing

Posted in Brand Identity

Email marketing has long been one of the most effective ways of marketing a business online. 1. Set Up A Mailing List The first step in any email marketing campaign is to establish a list of email addresses to send to. There are a number of ways to do this, but the most important thing to understand is the legal details around collecting email addresses for marketing purposes. 2. Content Is Key The key to writing good content for email marketing is to give your subscriber base something that they will find useful. 3. Balance Between Content And Promotion In order to ensure a reasonable conversion rate from an email marketing campaign, it’s best to add more value than just a promotion. Not everyone will be interested in a promotion – those that aren’t will unsubscribe after a few emails – but if you turn the focus of each email to providing useful content, recipients will be much more likely to stay interested in your business. 4. Use Auto-Responders Many site visitors will be simply too wary of being spammed to sign up for an email newsletter. Be clear in the amount of times you will be communicating our via email. 5. Be Personable Be as personable as you can...

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10 Tips To Turn Web Visitors Into Customers

Posted in Brand Identity

If your website isn’t capable of converting visitors into customers, you could spend thousands of dollars on advertising and still never see a sale. Here are 10 tips to turn visitors into customers. 1. Simpler Checkout Simplicity is key to encouraging curious visitors to follow through with a sale. It’s essential to use a number of recognised options for payment processing. An online store should offer a credit card gateway hosted by a well-known bank, along with the possibility of paying over PayPal. 2. Research Google offers a free keyword tool that gives users an indication of the search terms that generate the most traffic, both locally and internationally. Enter your site’s URL and some keywords you think customers might use to find your business online. The tool will show the volume of traffic these terms generate and how competitive they are to purchase in Google Adwords. It will also show similar information for a list of related keywords. This list is particularly useful, as it shows how customers are trying to find businesses like yours. 3. Effective Content When a visitor lands on a page on your website – be it on a homepage, category landing page or customer contact form – they need to know within seconds whether...

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10 Tips To Increase Conversions

Posted in Paid Per Click

Unfamiliarity with a brand is more than enough to keep wary consumers from making a purchase. Trust plays a crucial part in converting visitors to customers, particularly for new businesses. Here are ten key steps to making your e-commerce site feel safe enough to transact on. 1. Make It Look Appealing Do not be stingy and make a cheap looking website, cheap looks unsafe and will cost you business in the long term. 2. Images Are Important If you do revert to stock images, use images that are as close to being unique as possible and complement with professional photography of your business and team. This will help to distinguish your site from others that might also be using your stock image resource, and show that real people are running your business. 3. Website Content Having accurate, informed, well-written website copy including company details and product descriptions, shows your visitors that your site’s pages have been put together by actual people. 4. Analyse Any business website must use an analytics service to figure out what parts of their site aren’t working, and why. In order to check if people are not purchasing your products because they do not trust you, check your analytics. An easy sign that visitors do...

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