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Five Tips To Make Your Website More Customer-Focused

Posted in Website Design & Development

The whole process of designing a site and plotting a marketing strategy to drive traffic to it can be difficult. The following are some tips on how to make visitors to your site feel as though they’ve come to the right place. 1. Know Your Customer In order to make web design effective, you need to know who you’re designing for and what they want to do on your website. It’s also important to understand a customer’s motivations for visiting your site in the first place. 2. Structure The structure of a site or the page layers and the simplicity with which a user can navigate through them – plays an important role in how user-friendly the site is. It’s important to know what customers expect. The simplest way of finding out how is simply to ask them. 3. Address Customers A simple way to make your site more customer-oriented is to phrase all of the content – from writing through to video, so that it  addresses the visitor directly, in the first person. Instead of writing about your business’s goals, products and achievements in the third person, phrase your content as though talking to a single friend, using personal pronouns like ‘you’ and ‘we’. This makes your message...

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First 100 Days Of A Start Up

Posted in Brand Identity

The first 100 days in the life of a start up business are the most critical days. Whether it’s dealing with the pressure of building on cash flow or expansion, what actually happens in these first 100 days can determine whether or not the business is successful down the track. Business Name and Trademark Before you settle on a business name, it’s wise to investigate whether the domain has been taken, and whether or not the trademark has been registered. While it’s not necessary to trademark a business name in order to conduct business, it can seriously inhibit growth if your company takes off down the track. Take some time to research NameChk.com, a service which lets owners gauge the availability of their business name across a multitude of social networks. Branding The key to a successful brand lies in having an accurate knowledge of the customer’s expectations. Understand who your customers are, know what the customer wants and expectations. The message portrayed across to the customer has to be simple, one sentence with one meaning. Accordingly, the messaging behind a brand should come before a logo, a colour scheme, or a website. It’s all about telling a story. Operation Every great business is built on the strength of an idea, but success always...

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Five Tips To Make Your Business Work Online

Posted in Customer Experience

Whether you’re starting online or aiming to update your offline offering, it’s essential to carefully consider whether your business is suited to the internet. 1. Identification: Are Your Customers Online? If your  target customers are not online and not purchasing your products/services, then there is no need for your business to be online. However should your targeted audience be online, it’s essential to be sufficiently familiar with the shopping habits of your target demographic. You need to know how they know where to buy the products you sell, where they go to buy them, and what motivates them to choose their elected online store. 2. Online Demand It isn’t enough to know that your customers do buy things online, you need to extrapolate exactly why they might buy from that competitor instead of from you. Motives are most often driven by the appealing price or the simplicity of shopping online. 3. Distribution Your business’s prospects may be online-savvy and hungry to buy products from your new online store, but if you’re going to run into problems actually getting these products to them, then you should carefully assess whether an online store is a viable option for you. Often, online businesses attract customer bases well beyond their usual watershed. This means...

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Five Tips To Revamp Your Website

Posted in Website Design & Development

 1.     Quick Turnaround Website designers can work with the current content and website structure to restyle what you already have. There is no need for the designers or developers to wait on you for website content or image, meaning you can have a fresh new website in only a fraction of the time. 2.     Custom Design and Layout Website designers can work with your existing website and source new images, revamp the existing layout, to create custom designed mock-ups that suits your company’s branding and personality. 3.     New Graphics Building new graphics into your website can add life back into your website. You can have a fresh new website without taking the focus away from running your business on a daily basis. 4.     Lower Costs A contemporary face-lift of you current website is often a better investment for your business. Re-designing your existing website could cost you less than a complete re-build. 5.     Increase Conversion Rate The initial upfront cost of refreshing your website is lower than a complete website re-build. Couple this with an increased conversion of website visitors to customers and tour new website will be making more money for your business. If you are seeking IT project management or similar marketing strategy, contact us for a...

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How To Get More “Likes” on Facebook

Posted in Social Media

Many business owners feel that they need to be on Facebook. They then move quick to start a page with no strategy in mind. After a few weeks or months they then rule the whole exercise out as ineffectual when they fail to gather ‘likes’. There are many elements involved in gaining traction with potential customers and customers on Facebook. 1. Content and purpose Your Facebook page should be clearly defined. What is the purpose of opening the page? Sharing relevant, informative, useful information – links to videos, articles, blog posts etc. – is effectively what Facebook, and most social media, is all about. Content is central to driving likes and engagement, and therefore to getting new customers and keeping existing ones interested. The 80/20 rule shows that 80% of all content on your page should be targeted at the customer and their interests. This is what will convince them to click ‘like’ in the first place, and to stay a fan. The other 20% can safely be used for sales-focused updates about products and services. 2. Relevance and interest Keep the content non marketing oriented. Post content that is relevant to your customers interests. 3. Timeline Facebook changed the layout of individual user’s and business’ pages to display posts...

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