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Finding An Angel Investor

Posted in Product Exposure

Many startups never get off the ground for lack of funds. One potential solution is to seek out an angel investor: an individual or business that that can provide startup capital in exchange for shares in the company. Key factors to consider in finding an angle investor: 1. Do I Need An Angel Investor? Angel investment isn’t appropriate for every startup. Determine whether you need external funding, because sometimes you may be able to get by with other sources, or your own internal sources of funding. 2. Understand The Drawbacks Once a business has established and requires equity investment, it’s important to be aware of what it might mean for the future of the operation. Angel investment can often mean a slight loss of control over the direction of the business to the new shareholders. 3. Know Where To Look There are a number of equity investment networks in Australia open to pitches from entrepreneurs – but rather that it’s hard for investors to find the right company to back. 4. Define The Value Proposition Once aware of the benefits and risks, business owners need to begin work on how they’ll present the business concept to prospective investors. The most important factor here is to make it absolutely clear...

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Trusted Sources In Marketing

Posted in Customer Experience

The Nielsen Global Survey conducted between August 31 and September 16 2011 polled more than 28,000 online consumers in 56 countries found the vast majority of people (92%) trust word of mouth recommendations from friends and family above mainstream advertising. Other forms of media, with figures representing the proportion of respondents, who find the source credible: Owned media, such as company websites: 58% Emails (that they consented to receive): 50% Product placement in TV shows: 40% Radio advertisements: 42% Cinema advertising: 41% Online video ads: 36% Online banner ads: 33% (up from 26% in 2007) Paid search results: 40% (up from 34% in 2007) Sponsored ads on social networking sites: 36% Video or banner ads on smartphones and tablets: 33% Mobile phone text ads: 29% (an increase of 61% since 2007) This highlights the opportunities and challenges brands face, especially retailers and consumer goods brands, and the reason review marketing strategies. If you are seeking IT project management or similar marketing strategy, contact us for a FREE no obligation...

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Knowing What Is Effective Content

Posted in Content Marketing

We have identified 5 elements in effective content. Usefulness. Your readers probably aren’t reading just for the fun of it, they are reading it to learn and gain further information. Informative content leads to an authoritative voice, an expert, or at the very least someone who has been-there-done-that and can steer them in the right direction. Personality. Be yourself and present your unique voice. By sharing who you are, what you believe, and how you feel, your readers will appreciate that you aren’t just another blogger or marketer. Style. You want your site to stand out from the crowd. Don’t be afraid to use multimedia to grab and keep their attention. Keep your content original and unique. Try to avoid jargon, buzzwords and catch-phrases. Scannability. Very few people read every word on every web page. Killer content bears its teeth with subheadings, bullets, bold and/or italic type and other means for readers to find the info they need on the page. Good use of keywords. We’ve all read the article that was so full of keywords that it made little sense. Or the one that used such weird keywords and phrases that it was difficult to read. Try to optimise in a natural, easily to read way, that your audience understands your content. Let...

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How Do I Grow My Business?

Posted in Customer Experience

We predict that this will be the year for small businesses to recognize the behavior of consumers. Advertising is no longer enough without understanding the “why” behind the purchase.  How do we do that? We take the time to listen to them and to identify their needs We then present our products or services in a way that genuinely fulfils their needs. Cut out the hype and sell what works and you’ll never have to hunt down new customers again Stand behind your products and services, have trust and faith in your products and services Say what you mean and deliver Create that emotional connection with your customers, the kind that creates customer loyalty, and not just repeat-buying. By following these five key ideas, I guarantee you that your business will grow. If you choose to ignore them you may very well be out of business come next year. If you are seeking IT project management or similar marketing strategy, contact us for a FREE no obligation...

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Connect With Clients Using IM Chat For Your Smartphone

Posted in Mobile Marketing

Services like Nimbuzz, Fring and eBuddy allow you to integrate all your social networks into one common platform. So you’re always online and always accessible to your clients no matter which social network they’re on. You can consolidate your accounts on social media like Facebook, Twitter, Google Talk, Yahoo Messenger, MSN Messenger, AIM, Skype, ICQ, Gadu-Gadu and Hyves onto a single platform and see which of your clients are online through the indicator against their screen names. Also, you know which network they’re on by the logo of the social page that’s displayed alongside their name. Most IM clients for your phone allow you to not only carry on text chats in real time but also provide voice calls over VoIP as well. However, this works only if both parties have the same VoIP platform. Besides this, you can send pictures and other files as well to all your contacts while you’re on the go. Most IM chat clients for your phone are free, and unless you sign up for services that enable you to call telephone numbers, you pay only for your GPRS data plan from your mobile service provider (with WiFi, you eliminate even this cost). A great way to stay in touch, wouldn’t you agree? If...

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