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Email Marketing Tactics

Posted in Customer Experience

A well thought out online marketing plan, no matter what you sell, is an absolute necessity these days. One of the most overlooked or ineffectively used marketing tactics continues to be email marketing. As more people understand the importance of search engine optimisation or social media marketing, more people start to forget one of the most cost effective forms of marketing – email marketing. People are spending more and more time on their computers these days. Whether it is for work, pleasure, or both, the fact is that people spend significant amounts of time in front of their computer screens. One of the top activities that make up this time is email related. Email is the most common activity of Internet users, with over 90% of all Internet users claiming to be e-mailers. If you are not integrating an effective email marketing campaign into your marketing plan, then you can almost be sure that you are missing out on opportunities for new and repeat business. As with any marketing strategy, you must have a plan of attack for your email marketing campaigns before you just start blasting people with emails. Every impression you make to prospects, new clients or long time clients is extremely valuable so be sure to plan things appropriately. STEP 1: Manage Your...

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Email Fundamentals

Posted in Customer Experience

Several companies are likely to increase their email budget by more than 30% in 2012. However, most companies are still struggling with the same fundamental tactics of email, such as list building, content, integration, and design. Don’t increase your email budgets without a clear focus on what needs to improve and what doesn’t. Take the time to focus on the fundamentals:     Create content based on data. Creating relevant content can be a challenge for email marketers. Constantly collect data about your audience in order to make content as relevant as can be. Find out what your audience wants to hear by asking in a survey or preference center. Segmentation Gives You an Edge on the Competition. Start focusing on perfecting your segmentation now! Design for mobile, period. Approximately 58% of email marketers are not designing emails to render properly on smartphones. Smartphones are becoming more popular, so why wouldn’t you be designing emails with this in mind? It’s these basic concepts that make your email marketing program...

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Social Media Examples

Posted in Social Media

After an early morning brainstorming session, my team has come up with the following Social Media Examples: (Donuts were on our mind): Twitter: I’m eating a #Donuts Facebook: I LIKE Donuts Foursquare: This is where I eat Donuts Instagram: Here’s a vintage photo of my Donut You Tube: I’m eating a Donut LinkedIn: My skills include Donut eating Pinterest: My Donut recipe Last FM: Now listening to “Donuts” Google+: I’m a google employee who eats Donuts Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions for a FREE no obligation...

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How Can RSS Help My Business?

Posted in Brand Identity

RSS stands for Really Simple Syndication. When you submit an rss feed files to the appropriate directories, you are advertising your site online, allowing anyone to pick up your feed and post it on their site. There are many RSS directories that exist solely for you to submit your feeds to and these include: zeedagg.com, Feedburner.com, Feedage.com, Feedraider.com, Feedest.com, Goldenfeed.com, Icerocket.com, AZFeeds.com, Feedbase.net, Feedboy.com, Feedplex.com, Feeds4all.com.   RSS feeds should not only come from your blogs or your website but other web properties you may have established. For example, your ezine articles author account has a feed, your wordpress hosted feeder blog, blogger hosted feeder blog, squidoo lens, hubpage, digg account etc.   The great thing about RSS feeds is that they are automatically updated without you having to do a thing. So, if you have a blog then every time you post a new article to it, the RSS feed for that blog is automatically updated with the new article. You also get an instant backlink to that article from every place that has your rss feed. All you need to do is keep adding fresh content to your web properties.   You can extend your RSS marketing efforts immensely by using creating rss feeds and variations of...

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How To Tweet Effectively

Posted in Social Media

If you’re new to Twitter, you probably thinking what is with the hash sign. A hashtag is simply a relevant word or series of characters preceded by the # symbol. Hashtags help categorize messages and can make it easier for other Twitter users to search for tweets. We have outlined effective means in tweeting below.   Why Use Hashtags Hashtags can make it easier to discover other Twitter users who are interested in the same conversations you like. If you said something insightful or answered a question, others may respond and engage you in conversation by using the hashtag you used. Conversely, if you’re following a certain hashtag, you can tweet a question to others who are observing that conversation stream, engage other interested users in real time or find people to follow. If you search for #Apple, you’re less likely to see tweets that include references to the fruit and more likely to see information about the technology company.   Twitter is a real-time platform and its search function only goes back one week. If you want to pull older conversations, try using third-party services, such as Topsy, that archive messages sent over public social networks.   Using Hashtags For Your Business By creating your own hashtag, you...

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