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How To Optimise Your Keywords

Posted in Search Engine Optimisation

If you are trying to rank your articles or website, understanding how many sites are competing for your keyword phrase can be helpful.   Searching for your keyword phrase in quotes is a good way to determine whether other sites are also utilizing the same keywords. The search will return a number of pages containing the keywords. However if a page contains the keyword does not mean that the website is optimizing for that keyword.   Google provides search operators to help optimize your keywords. Intitle By searching in Google, intitle:”your keyword phrase,” will return the pages that have your keyword in the title. Inurl By searching in Google, inurl:”your keyword phrase,” will return the pages that have your keyword phrase in the url Inanchor By searching Google, inanchor: “your keyword” will help you determine how many sites are competing for your keyword is the “in anchor” operator.   Keywords should be in the title of your articles, in your url and you would be back linking to the page with links that have the keyword phrase in the anchor text of that backlinks. Please let us know whether you found this blog informative. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com complete marketing solutions...

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Getting Your Corporate Identity Right

Posted in Brand Identity

Milkshake-factory provides you with the below are tips to get your corporate identity right: Be clear in defining your business, image and tone Engage your target market with the same image and tone Have all your marketing material such as website, photos, flyers looking and sounding consistent How do you stand out from the rest, what are your unique benefits? Multiple brand names makes it harder to raise awareness for each brand Marketing mix, packing visual striking through design, colour or shape and communicating Craft your way around why you started your business Use templates of the same colour scheme, logo placement, look and feel throughout How you treat you’re your staff is as important as how you treat customers when it comes to building a reputation Your staff is one of your most important marketing tools. Make sure their communication with customers conveys your brand message and represents your values Go back to your core promise and use this to evaluate a new product or service fit Ensure your database is up to scratch, and if you don’t have one look into Sugar CRM, Zohocrm, Capsule CRM, Work Etc, Highrise, or pipejump. Follow up with your customers enquires Use survey monkey to identify more information about your customers...

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Engaging With New & Loyal Customers

Posted in Customer Experience

Grrr…. Marketing expenditure. Does it feel like your burning money? Reaching out to your audience and engaging with them is great and bring home many opportunities if done effectively. There are many channels that can be used to reach out to your customers but measuring the most effective channel may be overwhelming. The first step to success is finding out what is working and what isn’t so budgets can be distributed accordingly. To do this effectively, you need to make sure you have a complete picture of how your marketing is working for you. An effective and simple method is call tracking which shows you what is driving customers to call you. It allows you to capture and measure your leads by determining where, when and how you received phone calls from your customers. Marketing may make potential customers aware of your offerings, but in order to get them over the line to purchasing, becoming a loyal customer, or becoming an advocate for your business, you need to follow a few rules: Follow your mantra. If you market yourself as the ‘friendliest company in town’ make sure all of your staff follow this mantra in everything they do, from answering the phone, to greeting customers, to dealing with complaints. Follow up. On complaints,...

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Long Term Relationship With Customers

Posted in Customer Experience

Much of the interactions in in social media may seem meaningless. Sites like Twitter can be considered as time wasting. But the fact that some people waste time online should not be confused with what customers are expecting from the brands they deal with. Sites like Facebook and Twitter in particular, allow businesses to develop relationships with their customers in way that has never existed before. Customer loyalty has always been recognised as incredibly important but developing metrics around more than swiping a card at the point of purchase has been hard. But now, its not that difficult. With a well designed and executed social media strategy, businesses can now identify their best customers, and understand better ways in interacting with them. Customers too, can voice their opinion with businesses directly. Every business has many ways in communicating with their customers. Businesses can develop techniques to inform their customers of who they are and how they wish to be communicated with, and their customers can engage with them in creative interesting ways, creating long term relationships. Businesses need to change the way their customers interact with you. Social media is fast paced and there can be a lot of distractions. To really stand out businesses need to create meaningful experiences...

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