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Running A Webinar For The First Time?

Posted in Brand Identity

Running a webinar for the first time can be nerve wracking. Don’t sweat the small stuff and take these quick tips to turn your small business webinar into a success. 1) Start On Time It is likely to run into glitches when starting off. You need to be ready to go at the scheduled time. Waiting around on a website to get going is slightly easier for participants to understand than having the presenter be tardy to the party. 2) Keep Your Desktop Tabs Closed If you’re sharing your desktop as a presenter, you might want to close down any unprofessionally related tabs and media applications. It’s never a good thing to hear a song playing and wonder which one of your tabs it’s coming from, only to find out it’s the presenter’s tab that’s playing and they’re completely unaware of it. 3) Use Good Slides Keep your slides simple and to the point – you can elaborate more off-camera on each point and provide emailed copies afterward to viewers of both the simple slides and a more detailed slide presentation as well. Add visuals whenever possible too and aim for relevance as well as the ability to break the ice with by using a creative meme or GIF to...

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Social Media Audit For Small Business

Posted in Social Media

Here is a quick overview of the five most common mistakes we’re seeing with small business, along with notes on how to correct these self-defeating issues. 1. The Wrong Metrics The most common metric mistake is emphasizing the number of fans you have over your competitors. The reality is that it doesn’t matter how large your social footprint is if fans aren’t talking about your content on Facebook and sharing your videos, tweets and or LinkedIn posts.  Enlightened brands use and monitor several more illuminating metrics, including brand sentiment, speed and quality of customer service resolution and engagement. 2. Too Many Handles And/Or Channels Once the social media bug began to spread across companies, every line extension of a line extension wanted its own Facebook page or Twitter account and/or Pinterest board.  IBM, for example, discovered through an audit that it had hundreds of branded handles on Twitter, and ultimately, they decided to reduce that list to only a few handfuls. Similarly, many brands are stretched too thin, jumping onto new platforms without the resources to keep their content fresh and their fans engaged.  It is better to just do a few channels really well than to be everywhere inconsistently. 3. All You, All The Time In a social...

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Using Tumblr For The First Time?

Posted in Social Media

Tumblr lets you share anything. Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML. There is a growing audience of 100 million blogs, so if your thinking about joining Tumblr, this quick guide could help you get started. Before we get started, check out Milkshake-factory’s Tumblr. There are seven different types of content your business can post.  Tumblr uses a visual header whenever users are creating a new post that showcases each different type. We’ll explain each one with some examples and practical business applications. Text Text is the most basic form of content.  Contrary to its name, text posts can contain pictures and other media.  Users with a knowledge of HTML can even add formatting and do a variety of other things to text posts.  Unlike Twitter, there is no maximum character cap. Here is an example of a text post with some pictures.  Text posts most resemble the most traditional form of blogging. Tumblr can be a good blogging tool. Provide information about your products, services, or any new updates for your company. Photo Photo posts are some of the most popular types of posts on Tumblr....

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Getting Up To Speed With Twitter Marketing

Posted in Social Media

As a small business owner, you really need to think about your Twitter strategy. Twitter is a great channel to help with your referrals and conversions, so below we have provided you with a quick guide to maximise on your Twitter strategy. 1.      Choose carefully who to follow on Twitter In the beginning, the temptation to follow just about anyone is going to be strong and you will have to resist it.  Always remember that your incoming stream should stay relevant. So follow people within your industry, people who would be interested in your product or service, essentially your target audience. One of the best ways to do this is to find the time and research the Twitter streams of the people you follow. The site’s Advanced Search function might also be helpful. 2.      Organise the Twitter accounts you follow Manage the people you follow on twitter by categorising them in lists. For example: small business owners, interested in social media, interesed in starting up a business, marketing profiles in Melbourne etc. This helps you keep tract of those topics that you particularly care about. 3.      Don’t think twice about blocking irrelevant accounts Like on Facebook, Twitter offers its registered users the possibility to block other Twitter accounts. One of the...

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Small Business Owners Going Global With Social

Posted in Social Media

Social media provides great opportunities to small business owners on a global level. Any business can choose to register a Facebook or Twitter account and promote their products and services. No matter how large or small your business, the overall goal remains the same: to sell products and to publicise and expand the brand. To achieve this, engagement with your target audiences is essential. In today’s digital era, engagement relies upon a brand’s online presence. LinkedIn is a business community that brings professionals together. It also provides the opportunity to follow other companies and participate in group discussions. Building genuine relationships and sharing knowledge is a great way to make new connections and nurture your relationships. Companies attending exhibitions often use the group discussions feature to share their products and services, generating an interest in the product before, during and after the show. During the exhibition business cards are traded, and later connected on LinkedIn. A large portion of any customer base are likely to be Twitter users, who could choose to follow your brand. Businesses can use the hashtag (#) to keep their products trending and create a buzz around their brands. Outreaching new customers has to be a primary business objective, ensuring you leave the exhibition with more connections that...

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