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Keeping Small Business Website Design Simple

Posted in Website Design & Development

Less is more. The popularity of simple design is now seen in website design. Outlined below are key simple designs: 1. Grid Based Design Grid based designs are clean. Clients love grid based designs because they project organized content. This may mean less get ups regarding design, but it is an effective reach towards usability. In the end, that is the goal – easy website navigation to turn prospect customers into buyers. 2. Creative Typography Typography is the foundation of a good web design. It is the only design aspect that conveys a message as well. But, there are a few typography blunders to watch out for. First, do not put too much different typography. It is important to maintain consistency in the tone and theme of the website. Keep the different fonts to a few to get a unified look. 3. Whitespace With Bold Color Accents It’s the new design classic, 95% black & white and 5% color. It makes the designer’s job simpler because there is less fuss to be created and more content to be highlighted. The amount of whitespace must be gargantuan to give the website room to breathe. 4. Hierarchy: Direct Attention on The Main Element Websites need an organized hierarchy. What should the...

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How The Cloud Can Improve Small Business Profits?

Posted in Brand Identity

There has been a lot of buzz about “going into the cloud” and what it can do for small business. But what can it o for me? Cloud services help save money and increase profits by shifting what would otherwise be costly or time consuming tasks – think buying, installing and maintaining your own servers plus the software running on them — to a third-party. In essence, it is outsourcing on the virtual level. Rather than add a new server or hire additional tech support for a growing business, you may be able to get the job done using a cloud service. Popular cloud services go beyond simply storing files and offer a variety of business solutions: Dropbox – A popular cloud storage service, Dropbox allows you to store files and then sync them to a variety of devices OfficeTime – Track billable hours and generate invoices Salesforce – Helps businesses manage customer accounts and leads. Also provides reporting and analytics as well as marketing services What Next At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be...

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Best Practices In Getting Your Content Right

Posted in Content Marketing

As with any small business, it’s important to create a solid strategy and to employ best practices. We have outlined tips for small businesses to follow content marketing best practices: 1. Clearly define your target audience Know exactly for whom you’re developing content. Develop specific personas, such as a working mother in her mid-30s who lives in the suburbs — to inspire whatever you create. 2. Optimize with relevant keywords Start by doing your keyword research. Know which keywords you want your content to be found for in Google searches. Then use those keywords in your content to attract targeted traffic from search engines. For example, if you wanted to be found for the keyword phrase best milkshake drink, you could create a YouTube video on the topic and use the phrase in the video’s title and description. 3. Link your Google+ profile Anyone who creates online content should have a Google+ profile linked to the site on which they post content. This helps the content rank higher in Google search results. 4. Develop content your audience cares about To get content ideas, use the Google Adwords Keyword tool to understand what people are searching for. Also, read questions on topics relevant to your business posted on Yahoo Answers and other...

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High Rate Website Traffic And Lead Generation

Posted in Content Marketing

People are deluged with a surplus of content and data daily. Relevant, information-rich content will always be appreciated by your website visitors. Always aim to be helpful and provide your audience with informative content, which can be put into action to solve challenges. Do not waste your time creating content that no one will care to read. There are certain types of content that readers are more likely to share on social media by tapping into these trends will boost your website traffic, lead generation and conversion, and your online influence. Highly sharable content includes: 1.  Content breadth and depth. 2.  It covers real-time, relevant issues or news. 3.  It includes captivating images. 4.  Its titles are actionable, concise, clear, descriptive, authoritative and intriguing. 5.  Highly shareable content includes compelling and entertaining infographics. 6.  It conveys fresh, original thinking. 7.  It covers hot industry news topics a la newsjacking. 8.  It is not solely focused on pushing products or services. 9.  Highly shareable content is free of spelling errors, typos and grammatical flaws. 10.  It is visually attractive and presented in an organized fashion. Stay up-to-date with what is trending on Twitter and LinkedIn Today. Explore Topsy to discover the most popular content, sorted by topic shared on Twitter and the internet as a whole. Use Klout to...

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Using LinkedIn For Lead Generation

Posted in Social Media

Have you started to use LinkedIn for lead generation? if not, you’re missing out on a great way to drum up business. Below are some great tips on how you can easily use LinkedIn to generate quality leads for your small business. Tip 1. Creating a captivating LinkedIn company page LinkedIn allows you to build a company page which showcases who you are and what your business is about. You can use your page to explain your brand and build a brand narrative to be proud of. You can also post status updates and share content that’s valuable to your prospects. Tip 2. Use recommendations to build your credibility Testimonials are some of the most powerful aspects to build credibility. You can get recommendations not just for yourself but also for all of your products or solutions. Tip 3. Taking advantage of the “Who Viewed Your Profile” feature You might have noticed that LinkedIn shares notifications with you when someone “has viewed your profile”. Tip 4. Taking part in groups Playing an active role in groups can be a great way to develop quality leads. Some of them have between ten and hundreds of thousands of members who contribute to debate and publish updates. You can tap into this group of highly targeted prospects by posting...

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